• Beauty,  New York,  San Diego,  WorldWide

    NEW! IT Cosmetics Your Skin But Better Primer+

    Summer is officially here and IT’s time to say goodbye to shine! IT Cosmetics NEW! Your Skin But Better Primer+ Oil-Free is your makeup-gripping base that hydrates your skin while extending the wear of your makeup.

    This skin-transforming primer works to refine the look of pores with continued use, helping to deliver a more even feel to your skin’s surface for smooth makeup application that lasts! Pair IT with your favorite CC+ Cream for a flawless, oil-free look – IT’s a magnet for your makeup!

    Why You’ll Love IT: 

    • Hydrates skin and extends the wear of your makeup
    • Refines the look of pores with continued use
    • Oil-free formula infused with skin-loving glycerin, bark extract and ginger root extract
    • Pairs perfectly with your CC+ Creams, especially CC+ Cream Oil-Free Matte SPF 40

    Apply a thin, even layer onto clean skin, after your moisturizer. Blend foundation and other makeup on top for a smooth, fresh finish that lasts. Can be worn on bare skin for an extra boost of hydration. Your Skin But Better Primer+ ($39) is available on sephora.com and itcosmetics.com.