Who What Wear, an international media and product company with a mission to change the way women feel about fashion and beauty by continuing to champion the idea that style is inclusive and attainable by all, is launching The Lineup.

The Lineup is an IRL beauty experience with editor-curated products for consumers to test and take home. After touring the experience with the guidance of brand ambassadors and industry experts, visitors will leave with a bag of samples chosen just for them, customized swag, and a deeper understanding of the best beauty products available. The event will also include master classes from leading beauty and skincare professionals such as Anastasia Soare, Kelsey Deenihan, Justine Marjan, and more.

“We’re so thrilled to bring Who What Wear beauty content to life with first installment of The Lineup in our hometown of L.A.,” said Hillary Kerr, chief content officer and co-founder of Who What Wear. “The event is a personalized beauty journey where consumers can interact with products and learn about all things beauty, skincare, haircare, and more. Guests will experience the type of access that Who What Wear editors have to the best beauty products, treatments, brands, and experts. The experience is complete with Instagrammable moments, master classes taught by experts in the field, influencer visits, and more, all in one fantastic space in L.A.”