Lion Brand Yarn Company Promotes #HatNotHate Campaign

to Raise Awareness Against Bullying

In order to increase awareness of the impact and prevalence of bullying on kids and teens, Lion Brand Yarn Company is excited to announce the anti-bullying campaign #HatNotHate. The purpose of this initiative is to rally consumers to knit or crochet blue hats and wear them proudly on World Day of Bullying Prevention, October 1, 2018, and throughout all of October, which is National Bullying Prevention Awareness Month. Lion Brand is partnering with STOMP Out Bullying^TM, the leading national anti-bullying and cyberbullying organization for kids and teens in the U.S.

Through the hashtag #HatNotHate Lion Brand hopes to build a new “craftivist” movement that is pro-active in sending the message that bullying is not acceptable, and instead says yes to inclusion and kindness. Two percent of the proceeds of blue yarn sales will go towards this cause.

“We trust that together, STOMP Out Bullying^TM and Lion Brand will make this a most successful, worthwhile, and beneficial movement for the betterment of our society,” stated David Blumenthal, President & CEO of Lion Brand.

“We are thrilled to partner with Lion Brand Yarn to raise awareness of this pervasive issue of bullying, and help give students a voice where they might otherwise be unheard,” said Ross Ellis, founder and CEO of STOMP Out Bullying™. “With Lion Brand Yarn’s ‘Hat Not Hate’ campaign we are excited to make a difference in the lives of so many kids and teens who experience bullying with no place to turn.”

Take action! Knit or crochet a blue hat, use the hashtag on social media, and take a stand against bullying.

About Lion Brand Yarn Company

Founded in New York City, Lion Brand Yarn Company is a fifth generation family-owned and operated business, “Famous for Quality Since 1878,” devoted to inspiring and educating knitters and crocheters with yarns, patterns, how-tos, and ideas that elevate their yarn crafting experience. Year after year Lion Brand drives innovation in the yarn business, and pursues excellence in their products.

About STOMP Out Bullying™

Created in 2005, STOMP Out Bullying™ is the leading national nonprofit dedicated to changing the culture for all students. It works to reduce and prevent bullying, cyberbullying, and other digital abuse, educates against homophobia, LGBTQ discrimination, racism and hatred, and deters violence in schools, online, and in communities across the country. In this diverse world, STOMP Out Bullying™ promotes civility, inclusion, and equality. It teaches effective solutions on how to respond to all forms of bullying, as well as educating kids and teens in schools and online. It provides help for those in need and at risk of suicide, and raises awareness through peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns.