World Smile Day is Friday, October 6th! Make sure to put your best smile forward by brightening & whitening your teeth with POPWHITE, The Dental Cosmetic!

You’ve heard about color-correcting techniques when it comes to hair and makeup (purple shampoo neutralizes brassiness in blond hair, green concealer hides red face spots). But you probably haven’t heard about using it to whiten yellowish teeth. POPWHITE is a brand new toothpaste and mouthwash that does just that—corrects yellow stains on your teeth with its unique purple formula. It’s a new and natural way to whiten teeth without sensitivity.

Popwhite’s peroxide-free Primer (toothpaste) and Toner (oral rinse) whiten, brighten, polish and clean teeth while freshening breath with peppermint oil, Xylitol and Coconut Oil. POPWHITE’s color formulas are FDA approved, and the products are vegetarian, cruelty-free, made in the USA and available for $24 each ($36 for both) at www.PopWhiteSmile.com.

ABOUT POPWHITE
POPWHITE has introduced a revolutionary, patented and clinically validated technology to whiten teeth using color science, not peroxide.

The beauty industry already relies on color science; to neutralize a color, make-up artists add the undesired color’s complement (the opposite color on the color wheel). Many skincare concealers, CC (color correcting) creams and hair color care products are designed around the fact that complementary colors, when mixed, cancel each other out. Inspired by the art and science of beauty, POPWHITE was born when an innovative makeup artist and an experienced dental scientist had the bright idea to whiten smiles naturally with premium oral care products built around an exclusive purple formula.

POPWHITE Whitening Primer is a multi-benefit toothpaste that whitens, brightens, polishes and cleans teeth while freshening breath with peppermint oil and reducing plaque and tartar. The Primer preps the teeth for POPWHITE Whitening Toner, a multi-benefit oral rinse that enhances dental whitening and brightening, adds sheen, deeply freshens breath with peppermint oil and reduces plaque and tartar. The Primer and Toner Power Duo should be used together, twice a day, every day.

Clinical trials demonstrate that POPWHITE Primer and POPWHITE Toner, when used together twice a day for fourteen days, whiten teeth an average of four shades.

POPWHITE’s color formulas are FDA approved and the products are dentist recommended. The Primer and Toner are further enhanced by Xylitol and Coconut Oil, multi-tasking powerhouses which protect dental enamel and promote glossy bright teeth.

Conventional dental whitening products rely on peroxide, a bleach which may affect enamel structure and cause sensitivity. POPWHITE is peroxide free.

In addition, to meet the growing demand for fluoride free oral care, POPWHITE’s Primer and Toner are fluoride free. If preferred, a ribbon of fluoride toothpaste may be added on top of the Primer before brushing. The Power Duo is vegetarian, cruelty free and made in the USA.

About World Smile Day
World Smile Day® is celebrated on the first Friday in the month of October every year. The idea of World Smile Day was coined and initiated by Harvey Ball, a commercial artist who created the Smiley Face in 1963. The World’s first World Smile Day was held in the year 1999 and has been held annually since. The day is is meant to encourage smiles and acts of kindness around the world.