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PlayMonster To Empower A Generation of Boys with Wonder Crew Buddies Hitting Shelves January 2017
PLAYMONSTER TO EMPOWER A GENERATION OF BOYS WITH WONDER CREW BUDDIES
Company to Launch Line of Buddies that Inspires Boys to
— Go Anywhere, Be Anything —
It is great that your boy can have a little companion when he is growing up. I really wonder why boy cannot play dolls because it is true that I did not see a lot of doll toys in the market for boys. But as we know how important it is for boys to know how to express their emotions and feelings. Sometimes, parents love buying the boys car toys, machine toys, some stuffs seem more kind like a man. I think it is the time to let parents know what else they should get for boys. It is Wonder Crew Buddies.
I have one for my nephew. Yes he is Asian, so I choose this Asian one for him. Of course, there have other three choices.
They are Superhero Will, Superhero Eric, Superhero James and Superhero Marco!
It is so sweet to let your boys, nephews or little brothers feel they are the bigger version of these superheroes! Let them know that they also have the right to express feelings no matter boys or girls.
Wonder Crew Buddies are from PlayMonster LLC , which is designed to empower boys to connect, nurture and build empathy through friendship, imagination and adventure. Wonder Crew is turning the table on the conversation about gender stereotypes and toys, which has largely been focused on presenting more options for girls to play. Combining the adventure of an action figure with the emotional connection of a stuffed animal, the 15″ Wonder Crew buddies have coordinated role play accessories for their kid owners.
“We are thrilled to bring Wonder Crew into the PlayMonster portfolio,” said Bob Wann, Chief PlayMonster of PlayMonster LLC. “We know from consumer research that boys ages 2 – 5 are already playing with dolls, yet there is a distinct hole in the marketplace for them. We believe it’s the perfect time to introduce this important toy line to mass market as big retailers and our industry are together breaking down gender stereotypes to help boys develop their emotional maturity including compassion and kindness.
As a result of PlayMonster’s commitment to Wonder Crew, the line will hit retail shelves early 2017. Wonder Crew, targeted to boys ages 2 – 5, includes four buddies of different races each wearing Superhero gear, and packaged complete with a matching cape and mask for the child. Adventure Packs in the themes of builder, explorer and snuggler (for bedtime) will be sold separately and also come with matching gear for the child.
About PlayMonster LLC
Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing quality products like the award-winning The Game of THINGS…®, 5 Second Rule®, Mirari®, Stinky Pig™, Yeti in my Spaghetti®, Farkle, Chrono Bomb®, OK to Wake!®, Lauri®, Stratego®, Roominate™, My Fairy Garden™ and Wooly Willy® is how PlayMonster helps keep play alive for all ages.
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PlayMonster Steps up STEM Offerings and the Play Experience This Holiday
PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. This holiday, they bring increased motor power and play-friendly dolls to the award-winning Roominate line of building sets, while the My Fairy Garden line brings children imaginative, fantasy, open-ended play with garden play sets that allow the nurturing of real plants. Roominate is an award-winning line of complete building sets that are designed for girls in order to bridge the gender gap in STEM. The line was started with one simple mission: open up possibilities for girls by showing them that creativity and engineering are fun.
PlayMonster improved upon the highly successful Roominate line by increasing motor power and creating unique building pieces and more play-friendly dolls! With all sets, girls can build the creations shown, or use their imagination to create their dream project! It’s fun for them to “Think it, Build it and Switch it on!”
Emma’s Townhouse—Build a tall townhouse, or a wide one, either way you can design a colorfully modern home!Use the included motor to build a ceiling fan, or anything you can think of! Includes Emma doll and her pet pig Hodgkin.
Ages 6+.
SRP $29.99;
Available at Wal-Mart, Toys “R” Us, Barnes & Noble.
Cotton Candy Carnival—Build a fun Ferris wheel, carousel, swing, game tent and more! Includes two motors to bring rides to life, along with Bettina and Jenna dolls.
Ages 8+.
SRP $39.99;
Available at Wal-Mart, Toys “R” Us.
My Fairy Garden is the first of its kind: a toy that’s also a real, live garden! Children love kits that allow them to grow plants at
home; it gives them a connection to nature and a sense of satisfaction at having nurtured a living thing. My Fairy Garden takes it to a new, exciting level by allowing children to interact with it as part of an enchanting play set!Children plant the quick-germinating seeds, and care for their garden, all while setting up and playing with adorable fairies, woodland friends and accessories! It’s a great collectible line and a fun addition to the ever- growing STEM category of toys, for children ages 4 and up!
Freya’s Magical Cottage— An adorable flower pot that’s a welcoming fairy home where Freya entertains friends and tends to her garden! The set includes the flowerpot cottage with opening doors and terrace, tray, cottage furniture, toadstool, Freya the fairy, her friend, and gardening accessories and tools.
SRP $24.99; Available at Wal-Mart, Toys “R” Us, Outset.
