FOR IMMEDIATE RELEASE!!!

                                                                    EVOLUTIONMAN       

CELEBRITY GROOMER MARCO BERARDINI LAUNCHES REBEL NAIL PAINTS & NAIL VARNISHES, FORMULATED WITH MEN IN MIND – NOW AVAILABLE!

       Receive a FREE Cleanse & Shave with any purchase on www.evolution-man.com  ($20 value!)         No coupon code necessary. Valid on Friday, November 25 through Monday, November 28

NAIL VARNISHES, FOR A FLAWLESS MAN-ICURE

EVOLUTIONMAN introduces a sophisticated product that will provide men with an essential step to grooming…the MAN-icure. Men can now reap the benefits of a more resilient natural looking nail with a product that promises to strengthen weak, bitten, or brittle nails. Not only innovative in its palette, but also in formulation, these paints are toluene, formaldehyde and dibutyl phthalate free. Nail Varnishes are guaranteed to protect men’s nails from environmental damage, while providing a polished MAN-icure any guy is sure to love.

Pure Matte – From the nail chewer to the guy looking for a natural manicure, this nail varnish is formulated as a matte-finish nail protector for men. For the adventurous man, Pure Matte can be used to instantly transform your favorite nail paint from a glossy to matte finish when applied on top. It dries quickly, penetrating all layers of nail paint, retaining its matte finish.

Pure Bling- From the nail chewer to the guy looking for a buffed manicure, Pure Bling is a quick-drying satin-finish base or top coat that helps strengthen weak, bitten, or brittle nails. It promotes healthy nail development by building layers of protection. This varnish is formulated to add longevity and satin shine to any nail paint when used as a top coat. Pure Bling is enriched with nail protein, contains calcium and vitamins C and E.

EVOLUTIONMAN Nail Varnishes (SRP: $14) are now online at evolution-man.com.

REBEL NAIL PAINTS

EVOLUTIONMAN introduces Rebel Nail Paints for the no-nonsense rebel inside all of us. These nail paints are perfectlyformulated so men can now reap the benefits of a perfectly groomed MAN-icure. You don’t have to be in a band to rock these colors. This smart and obscure paint collection references colors already seen and introduces them in a new, revolutionary light. Not only innovative in its palette, but also in formulation, these paints are toluene, formaldehyde and dibutyl phthalate free. Rebel Nail Paints will protect your nails from environmental damage ensuring a stronger, more resilient nail.

Stand Out – The new way to look at black. Metallic charcoal paint with a crude matte finish. Use with Pure Matte nail varnish to keep you standing out longer.

Hit the Pavement running with this polished, concrete-looking nail paint. Use with Pure Bling for longer lasting color, or for a dulled finish, flatten out Pavement with Pure Matte nail varnish.

It’s all about rocking your Alter Ego. This matte metallic purple paint will give you a recognizable swaggering drive. Use with Pure Matte nail varnish for longer lasting pleasure.

EVOLUTIONMAN Rebel Nail Paints (SRP: $14) are now available online at evolution-man.com.

World-class hairstylist, groomer and makeup artist for A-list celebrities such as Jonathan Rhys Meyers, Patrick Dempsey and LeBron James, Marco Berardini has lived and worked in every fashion capitol in the world including Paris, Milan, London and New York. Today, based in Los Angeles – he is the founder and creator of the next advancement in grooming — EVOLUTIONMAN.

“My male clients, as a whole, had a feeling of overwhelming confusion when choosing skin care products,” explains Berardini. “I saw a need for high-quality, multi-functional products that weren’t too clinical or too kitschy, with an environmental sensibility. EVOLUTIONMAN covers all those bases.“

Every man has his own state of evolution when it comes to grooming. He may use bar soap and disposable razors. Or he may visit the groomers regularly and have department store products on his vanity. EVOLUTIONMAN allows him to use top-drawer products at a pace that fits with his lifestyle. He can keep it simple with just the Cleanse & Shave – or he can use the entire system to get the ultimate in results.

While EVOLUTIONMAN meets the customer’s needs, Berardini made sure the brand matched his own expectations for delivering on a larger level.