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Dove launched a new Digital Animated Billboard #MyBeautyMySay
Whether it’s commenting on her hairstyle as she does a difficult flip or suggesting that she buy a better sports bra as she sends a 123mph serve – sexism in sports has become far too common place over the past few weeks. Media commentary that belittles a female athlete’s appearance or objectifies her is becoming a serious issue not only for female athletes, but the next generation of girls.
To challenge this sexist commentary, Dove launched a new digital animated billboard in Times Square (46th & Broadway) to empower everyone to hold the media accountable for how they report on female athletes. Too often, media commentary references a woman’s appearance in a way that diminishes her accomplishments and chips away at her confidence and holds her back. Reports indicate that 64% of female athletes featured in the media are shown in passive poses (i.e. glamour and sexualized shots) while men are portrayed in action-oriented imagery emphasizing their skill in their respective sport athletic forms.
Billboard content:
o Features real key phrases pulled from the media regularly; each key phrase is attributed to the news channel it came from, along with when it was mentioned
o As the comments appear, viewers will watch female athletes disappear before their eyes as the media comments obscure their bodies symbolizing how we lose sight of the whole person when we focus only on appearance
o When the media only sees a female athletes looks, we don’t see her at all
In addition to launching in Times Square, the animated billboards are live throughout the summer in Los Angeles and Toronto.
- Asian, Austin, Australia, Baltimore, Las Vegas, London, Los Angeles, Miami, New York, Toronto, Vancouver, WorldWide
Get Ready for the Summer Olympics with One Up Bands!
The Summer Olympics in Rio are right around the corner. It’s time to support your country and your favorite summer sports! Staying active is the best way to really get into the Olympic spirit and you can do that with One Up Bands accessories!
Summer Olympic One Up Band Themes:
- Basketball
- Beach Volleyball
- Diving/Swimming
- Gymnastics
- Tennis
- Track and Field
- USA
Nothing is more frustrating than trying to play and sport only to constantly get distracted by your hair. One Up Bands has a fun and fabulous solution! With 6 different styles of headbands to choose from (in hundreds of fashionable, trendy designs for both men and women) you are sure to find one that is the perfect fit for you.
One Up Bands Headbands Include:
- Non-Slip Athletic Headbands – The flagship product, the non-slip headbands are second to none! With a soft, velvety underside and an elastic strap, you’ll find them to be exceptionally comfortable. All non-slip bands are available in our standard 20″ and they also offer an adjustable band, which provides a range of 18-20.5″
- Tie-Back Headbands – Made from a super comfy, moisture-wicking, antimicrobial fabric, the tie-backs are ideal for just about anyone
- Head Tie Headbands – These super soft, ultra-comfortable, tie back style headbands are a great way to keep the sweat out of your eyes. Perfect for men and women.
Stretch Headbands – One Up Bands presents a colorful, comfortable, and lightweight range of stretch headbands available at prices affordable for everyone. These are a great way to add a refreshing style to your wardrobe and summer wear collection. Wear them while exercising at the gym or during a walk on a bright Sunday afternoon. Our headbands are versatile enough to go wherever you go!- Loopty Loop Headbands – One Up Bands continues to stay ahead of the curve with the latest in athletic fashion accessories: Loopty Loop bands. Available in three sizes (1”, 1.5”, & 2”), these comfortable bands are super soft and very stretchy! The best part is, these bands stay put, just like the non-slip headbands.
- Elastic Headbands – Similar to the Hair Ties, the elastic headbands are great for the gal on the go, and won’t pull out, dent, or damage your hair! Chlorine and saltwater safe.
Who else hates going for a run without their essentials; house key, ID, and phone? One Up Bands understood the need for a comfortable way to keep your must-haves with you without distracting from your fun. The solution? The Fusion Belt! The original patented zipper on waist/hip belt that features an 8″ front zippered pocket and a large 180° back pocket gives you the space you need to keep your belongings with you and the comfort to keep playing!
One Up Bands numerous headband and fusion belt styles are available at oneupbands.com.
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@MinxNailsDotCom Makes National Flag Nails At London Olympics
I’ve got to admit, the Queen at the Opening Ceremony of the 2012 Olympics was pretty epic. Especially with Daniel Craig playing James Bond and of course Mr. Bean’s musical spectacle. But beyond all the sporty athleticism of the world, let’s talk about Olympic beauty!
Of course Minx Nails is jumping on the gun to create a load of amazing nail designs. To celebrate Minx at the Olympic Village, Minx co-founders Janice Jordan and Dawn Lynch-Goodwin have launched The Tasting Room, an online venue where nail professionals and nail lovers can purchase exclusive Minx designs that are not available anywhere else. Talk about an exclusive!
Check out Rebecca Adlington wearing Minx UK flag nails for the 400 m final!
There’s way more girls getting minxed as the games progress. Check out the photos on the Facebook group page.
The Tasting Room showcases exclusive collaborations created by the Minx co-founders, Dawn Lynch-Goodwin and Janice Jordan, who decided to go for the GOLD with the first collection inspired by all things Olympic! Of course I’m rooting for North America. Who are you reppin’?
Tune in for more London Olympics fun!
Xoxo, @missamandachen
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@SchonMagazine Pre-Olympic Fashion Party
The 2012 Olympic Games will be held in London town this year, and it looks like everyone is cruising in to town on some really high technology. The German embassy kicked off the festivities with a gorgeous party on their Deutschland boat.
Tonight’s lavish party was hosted by Schon Magazine‘s Editor-in-Chief, Raoul Keil. PS: he’s wearing a Hugo Boss suit. I can’t believe it!
And look who I found! Toronto’s own fashion beau Yossi Fisher looking cute as ever in that yellow bow-tie.
Although there’s definitely a lot of competition going on with the International attendants tonight. Check out these punk kids!
There was also a cute photo booth posted by Coco Photobooths with lots of hats and other accessories to play with. Here are some of my fave looks of the night.
Oh, and let’s not forget the very German food served. Can we say sausage and cheese? YUM!
Stay tuned for more Olympics madness by yours truly, in London!
Xoxo, @missamandachen
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Games On!
The Olympic games have started and Vancouver is the place to be! There is so much buzz and inspiration around Olympic fashion! As you all know, Team Canada is outfitted by the Hudson Bay Company via a $100 million contract from 2006-2012.
TEAM CANADAand Team USA is outfitted by Ralph Lauren.
Coca-Cola is one of the first major marketers to embark on a zero-waste, carbon-neutral sponsorship of an event as complex as the Olympic Games. Kudos to corporates taking a global stance!
Outfit made of recycled pop bottles in front of a hybrid-electric truck in VancouverVANOC also created an award, the “Sustainability Star” to recognize partners for their efforts. Coca-Cola was one of the first corporate sponsors to receive the award. Ah-mazing!
Are you watching the Olympics?
