As 72% of women in the U.S. believe their dry skin makes them look less beautiful, it’s no surprise that Dove, a brand that continues to provide women with breakthrough skin care solutions for generations, would create a product line that is both efficacious and enjoyable to use to address this common skin issue.

Step 1: Cleanse

The cleansers, Ultra Caring Gentle Cleansing Bar, Ultra Caring Gentle Body Cleanserand Ultra Caring Gentle Cream Face Cleanser, contain the mildest ingredients that replenish moisture lost during the cleansing process, offering an ultra-mild, non-irritating, hypoallergenic, fragrance free, paraben-free and sulfate-free solution to sufferers of extremely dry skin. With ingredients such as stearic acid, these cleansers are clinically proven to be superior in mildness to Cetaphil Gentle & Cetaphil Restoraderm.

Step 2: Moisturize

With a new, exclusive, patent-pending breakthrough technology, known as PPAR Activation Complex, the intensely hydrating creams, Intense Repairing Body Creamand Intense Repairing Rough Patch Treatment, help rebuild skin’s hydration barrier. Thanks to the PPAR Activation Complex, the creams are clinically proven to moisturize dry skin better than other leading prescription creams, as well as Cetaphil.  Additionally, the creams are lightweight, hypoallergenic, fragrance-free, paraben free, non-irritating, non-sticky, non-greasy, easy-to-spread and fast-absorbing. Users can immediately see the difference in skin and improved quality over time with continued use.

 Most effective when used as a two-step daily regimen, the new Dove DermaSeries product line is available at select retail partners nationwide beginning this May. For more information, please visit Dove.com.