IT’s your ultimate lash blowout!

I am so excited to introduce IT’s newest game-changing innovation, Lash Blowout Mascara! Developed in partnership with Drybar, this barrel hair brush-inspired mascara delivers bold and voluminous lashes all day long. Pump up the volume with this hair-loving formula and give your eyelashes the blowout they’ve been waiting for!

Lash Blowout Salon Volume Lift Mascara, IT Cosmetics’ first-ever mascara developed in partnership with Drybar®, brings the benefits of a top hair salon blowout to your lashes! Inspired by the technology used to create barrel brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes for effortless root-to-tip application. You’ll experience beautiful, separated lashes with instant lift and structured volume. Plus, its hair-loving formula, infused with biotin and transparent polymers, coats lashes with saturated black pigment and lengthens them for eye-awakening results.It’s time to discover all-day hair salon volume—for your lashes!

Lash Blowout’s hair-loving formula is infused with biotin, vitamin E, collagen, jojoba oil and palm oil.

Why You’ll Love IT – NEW Lash Blowout Mascara ($25.00)

• Volumizing mascara brings the benefits of a top hair salon blowout to your lashes
• Specifically designed microsphere brush gently catches all of your lashes for effortless root-to-tip application
• Hair-loving formula, infused with biotin, coats lashes with saturated black pigment
• Delivers all-day volume, plus the look of length and lift to your lashes!

About IT Cosmetics

Developed with plastic surgeons, IT Cosmetics creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics is a top beauty brand sold at ULTA Beauty, Sephora, QVC, Macy’s, Selfridges, Nocibé, Douglas, Boots, Kicks and itcosmetics.com. Discover it. Love it. Believe it.

GAME-CHANGING PRODUCTS, LIFE-CHANGING RESULTS!