PepsiCo unveils “Mix It Up,” an immersive, interactive space dedicated to design collaborations and exhibitions by leading talent during Milan Design Week, the design industry’s premier international event.

In partnership with the company’s Foodservice team, @PepsiCo_Design has collaborated with Fabio Novembre, Benjamin Hubert, Karim Rashid and other designers to showcase an interactive and engaging exhibit creating pop culture by blending creativity, design, fashion, music, sport and culinary art in unique and unexpected ways.

The Prestige Bottle, with Custom Barware designed by Karim Rashid – The sleek, modern, aluminum Prestige Bottle elevates the Pepsi occasion – across the trademark, including Pepsi, Pepsi MAX and Diet Pepsi / Pepsi Light – for special events, foodservice partners and influencers.

For “Mix It Up,” Karim created bespoke barware accessories, including an ice bucket, glassware and tray, to complement the newly introduced Prestige Bottle.