Posts Tagged ‘joico’


Dealing with the hair problem is a forever tough mission, well, I mean it is tough but it is important too. Our everyday’s looks are always not only about outfits, but also about the hairstyles. I remember the days joining the New York Fashion Week, Heydoyou had been invited for backstage coverage a lot. The work for makeup and hairstyle is very crucial for a fashion line. How to protect your hair at home, since we can’t go to salon daily, but taking care of the hair should be a daily work.

Illustration by Lulu (@qululululu)

Let me introduce JOICE’s K-PAK, which is powerful reconstructive technology in a home care line, designed to help repair and strengthen hair precisely where—and when—it needs it.

Think your mane is a lost cause? Meet JOICE’s K-PAK, the damaged-hair hero. Powered by Joico’s SmartRelease liposome technology that swoops in torepair, strengthen, and protect hair precisely where it needs it, JOICE’s iconic K-PAK collection helps repair years of visible damage and fight future breakage at the same time. With just one use, distressed tresses are rescued and restored to their shining,healthy-looking glory.


Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevent future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine.


On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishingshine, strength, and manageability where strands need it most. With just one use, this high-powered conditioner helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier—all-around healthier-looking than before.


This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair reconstruction so targeted, so transformative; it’s the fave of millions of stylists, and it has the awards to prove – Stylist’s Choice Award winner in 2001-2015, 2017.


This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stressed strands on contact, this liquid reconstructoris everything you love about  Stylist’s Choice Award winning K-PAK Reconstructor turned into a lightweight formula that’s just right for those with fine, fragile hair.

Need next-level color protection and the power of K-PAK reconstruction? Here is something you need: K-PAK COLOR THERAPY COLLECTION.

Formulated with African Manketti and Argan oils and Joico’s SmartRelease™ liposome technology, this K-PAK® Color Therapy™ collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.

Having trouble keeping color vibrant and healthy-looking? Put it on lockdown, with formulas that help deeply lock in vibrancy and moisture while locking out fading and damage.


This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy and fight future damage every time you wash.


Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. This extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage.


Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s no wonder it’s known as the “secret to lust-worthy locks.” If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer.


SEE IT. FEEL IT. BELIEVE IT! What Hairstylists Have Been Waiting For

About a year ago on June 6th 2018, fifteen unsuspecting professional hairstylists traveled to sunny southern California – some from across the pond in the U.K. and even as far away as Norway – to take part in what, at the time was only described to them as “Project D.” Influential professional hairstylists like Larisa Love (@larisadoll) Oliva Smalley (@omgartistry), Ariba Pervaiz (@ariba_pervaiz), Denis de Souza (@denisdesouza), Phil Ring (@phildoeshair), and more, were all about to experience a hairstylist’s dream come true. …But this was no dream. It was no illusion. It was real – and they could see it, feel it, and in the end, they could not help but absolutely BELIEVE IT!

I want to introducing Joico Defy Damage! A new line of professional in-salon bond-protecting and color-protecting treatments and an at-home care range that has to be experienced to be believed!

First up, Defy Damage ProSeries, in-salon two-step treatment.

The ProSeries 1, the bond-protecting color optimizing spray, is a true innovation in the hair industry. A first of its kind, the ProSeries1 bond-protecting spray will make jaws drop. The “bond” trend in professional color services has become the new standard but Defy Damage ProSeries1 will not only defy this standard, as a completely NEW way of looking at the needs of hairstylists and clients’ hair, this product will be the new standard. It will save professionals’ time in their color services and blow-outs, it will also make color results better, as well as protect the hair.

With new Defy Damage ProSeries 1 & 2, you can literally defy damage and deliver mind-blowing performance with every color and lightening service. Joico’s Defy Damage ProSeries works beautifully with any hair color and lightener to optimize product performance and provide powerful damage protection. In two easy steps, it helps protect and strengthen hair bonds – before, during, and after every chemical service – helping to ensure the healthiest-looking hair possible… and stunning results you have to see, and feel, to believe.

Damage Defy Pro-Series 1:

bond-protecting color optimizer spray
358 ml / 8.4 net oz

Step 1 of the in-salon, service. A powerful, ultra-dry spray that instantly shields hair from chemical service damage, improves color deposit, and provides greater lift when lightening. Professional use only. Contains higher concentration of Joico’s SmartRelease Technology.

Damage Defy Pro-Series 2:

bond-strengthening color treatment
500 ml / 16.9 fl. oz

An intensive bond strengthening treatment to help replenish bonds, strengthen hair and hydrate, for damage resistant, healthy-looking hair in just one use. Professional use only. Contains higher concentration of Joico’s SmartRelease Technology.

Next, Defy Damage Home Care System.

The at-home system protects all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lackluster locks. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation, you can instantly see and feel.

Why would a product range like this matter to stylists and their clients? …From frequent chemical services, every-day use of heat tools, environmental pollutants and UV damage – facing the struggles of damaging hair to “get the look” (and KEEP IT) is not only real, it’s daily and it can put clients’ hair at major risk. Enter Defy Damage and a 1-2 step, “spray and go” easy in-salon system, and the at-home care for clients, by Joico – the company that put healthy hair on the map and has created the next big thing in hair care.

Defy Damage Protective Shampoo:
for bond-strengthening & color longevity
300 ml / 10.1 fl. oz
$18.50 SRP

With a rich, luxurious lather, this gentle daily cleanser protects hair both in the salon and at home with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color.

The results are shiny, smooth, clean strands — wonderfully resilient and healthy looking.

  • Free of SLS/SLES Sulfates (SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate)
  • Decadently, rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • Leaves hair soft, shiny, and looking healthy

Defy Damage Protective Conditioner:
for bond-strengthening & color longevity
250 ml / 8.5 fl. oz
$19.50 SRP

Replenish moisture and build resilience everyday with Defy Damage Conditioner without weighing hair down.

  • Prevents and protects from daily damage
  • Boosts vital moisture
  • Instantly detangles
  • Leaves hair soft, shiny and looking healthy

Defy Damage Protective Masque:
for bond-strengthening & color longevity
150 ml / 5.1 fl. oz 21.50 SRP

Defy Damage Protective masque goes deep to infuse hair with a brilliant, bond-strengthening defense.

The result? Less breakage, more protection from heat styling. Hair has instant softness and shine…the kind you can see and feel on contact.

  • Helps to rebuild broken hair bonds
  • Deeply replenishes hair without weighing it down
  • See results after the very first use
  • Proactively builds hair’s resistance to damage
  • Leaves hair soft, shiny and looking healthy

Defy Damage Protective Shield:
to guard against Thermal & UV damage
100 ml / 3.38 fl. oz $21.50 SRP

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution, Defy Damage Protective Shield helps prevent damage and guards against color fade for beautiful, vibrant, healthy looking hair.

  • Used prior to styling, hair is fortified inside and out.
  • Instant, daily protection from damaging heat, UV and environmental exposure
  • Makes hair 4X more resistant to breakage during heat styling (Against combing breakage on clean damaged hair.)
  • Protects against color fade
  • Leaves hair soft, shiny and looking healthy

The secret behind this true break-through in start-to-finish damage protection is in the key ingredients: Arginine, Moringa Seed Oil, and a Protective Lipid. Beyond this, the SmartRelease Technology – a one-of-a-kind liposome delivery system that packs a punch by providing a trifecta of healthy-hair ingredients that continuously release Rose Hip Oil, Arginine, and Keratin – repairing, strengthening and protecting hair from the cumulative effects of daily styling. Defy Damage ProSeries contains a higher concentration of the new SmartRelease Technology.

ProSeries In-Salon Treatment…

  • 80% Less Breakage*
  • 5X Stronger Hair*
  • Increased & More Even Lift
  • Bond Renewal & Strengthening
  • Evens Porosity for Better Color Deposit
  • Maintain over 90% of Color Vibrancy**
  • Start to Finish Bond Protection
  • Immediate Soft Feel
  • Increase Shine

At Home Care System… 

  • 80% Less Breakage*
  • 5X Stronger Hair*
  • Maintains over 90% of Color Vibrancy**
  • Strengthens & Rebuild bonds
  • See results after just 1 use
  • Immediate Soft Feel
  • Increase Shine

Joico Defy Damage has been available as of March 2018 in the US and Canada. Check with your local distributor for other regions or go to to discover more.


Good Looks with @Joico

Hair product company, Joico, has created a fantastic product for my long, thick hair. I’ve been using their Moisture Recovery Treatment Balm, which is used to retain the moisture in your hair.

(8.5 fl. oz/250ml)

My hair tends to get dry from genetics and the environment, so I love using this product especially if I don’t have to use it daily.

Some of the ingredients include Hydramine Sea Complex, murumuru, olive and shea butters – no wonder this product leaves your hair soft, shiny, & healthy! 🙂

It’s recommended that you use it 2-3 times a week so the bottle lasts for quite some time. All you have to do is apply some of the product to damp hair, leave it in for 5 minutes, and rinse (I leave it in my hair longer because I love how soft it is afterwards).

I will definitely continue to use this product as it doesn’t leave my hair greasy, and it smells great on top of leaving my hair smooth and moisturized.

‘Tweet’ @Joico and ‘Like’ them on Facbook.

Check our their website for other products too!



For our Beauty Promotions class, we got to go visit the Joico head office in Arcadia, California!

Not sure who was more excited, us or them!

Joico is a professional hair care line that prides themselves in the art of healthy hair. 

“We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry.”

Though their main headquarters are in New York, the LA satellite office was stocked with high performance products and creative talent.

Some inspiration in their in-house art department. There’s a super cute graphic designer that works there. Kyle, if you are reading this, holla at cha girl ^_^

Marketing department

Sneak peek at their mood boards for this season!

I love this quote in the Joico boardroom

Joico Director of Education Angelia Polsinelli telling us all about marketing a new product. She is wonderful! Thanks Angelia 🙂

Those giant giftbags were for us! yay!

You guys know how much I love hair products and doing hair shows… Like so many hair institutes, they always need heads to test new cuts, colors and products on. Guess what, they are looking for hair models! So if you are in California and want an amazing color & cut – make sure you get at Joico.
Oh la la!

Here’s what was in the giftbag. Joico hooked us up! Thank you + super excited to try out all these super luxe products.
Follow on Twitter @joico