Helena Christensen, Creative Director of the niche fragrance brand strangelove nyc, along with Founder Elizabeth Gaynes, celebrated the brand’s official debut in Bergdorf Goodman this week.

Brooke Shields, Camilla Staerk and Danielle Snyder (of Dannijo) joined a celebratory luncheon at the BG Restaurant inside Bergdorf Goodman.

“It’s hard to find a perfume that you would want to put on every single day, spray it in your hair, spray it all over your body, and that’s how I felt when I got to smell the first samples,” Creative Director Helena Christensen said. “When you first try deadofnight, your senses are stimulated in the most magical way; you are simply transfixed by its power. With meltmyheart, you first fall in love with the scent itself; it is so tender and poetic, so full of yearning romance. It makes your heart flutter. It’s about surrendering to love and experiencing it fully.”

Sourced from exotic locales like Borneo, Madagascar, Mauritius and India, strangelove nyc uses some of the rarest natural oils and selected ingredients in the world, creating completely original scents that are long-lasting, extremely sensual and unquestionably unique. The company launched its two oudh-based scents, deadofnight and meltmyheart, this fall. Prized for centuries for its deeply complex scent and aphrodisiac affects, oudh is a rare, aromatic resin from the ancient East.