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24 Hours in Soho
As some of you know I have been working with Sturm und Drang throughout this year in Geneva and also Frankfurt. This past week, they held their very first workshop in NYC and right in the heart of Soho. It was an amazing experience to pow wow with trend experts, hair stylists and of course the product development team from P&G.
Day 1 consists of a brain monsoon (not just any storm) and lots of creative drawings from the Brooklyn based artist Joshua David Mckenney aka Joshua David. He made a lot of our fast & funky ideas come to life and helped get our wild thoughts out of paper. Here is some of his work.
We ended Day 1 at the delicious The Mercer Kitchen and went home with our heads spinning and our bellies full.
Scallops and Lentils and the first time I had fried sage!
On Day 2, we had a fiesta (not just any party) that solidified our ideas into tangible, ready to market products for professional salons worldwide. Complete with a Mexican inspired lunch. It was a great 2 days.
Our very international and diverse group consist of people from Canada, Australia, US, Hamburg, Paris, South America, Italy and Israel. The venue was historical, cool and inspiring. Hope I will get a chance to be back at Soho Soleil again.
What a fantastic experience and hope some of our ideas come to fruition in 2014.
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36 Hours in Geneva
I left New York last Saturday for a 3 day trip to Geneva for my 2nd beauty workshop with STURM und DRANG. I was among 12 beauty experts from across the globe to come share our view point on product development, marketing concepts and injecting personality into a classic brand that is in the midst of planning a major comeback.
The case study includes a hair care brand with heritage, a real fan following, superior formulation but a dated brand concept and in need of a new story to tell.
For my creative day, I wore Silence & Noise Asymmetrical Tank Top from Urban Outfitters, Cebu Pants from TNA Aritzia and my Mease Neon Pumps from Aldo
The Geneva skies were stunning! This is right before the summer rainstormWe spent a full day 8:30am-6:30pm at the Landor offices for a lot of creative pow-wowing and eating snacks of course
Part of the group includes hairstylist and salon owners from Milan, Munich, Paris and London
We had a visual recorder draw everything we were discussing.
Here are some fun things I saw in Geneva.
My funky hotel room
Cool American Doritos
Popcorn Snax
The Mont Blanc!
Swiss Army Knives
Pastries of all sorts
Giant Chess in the park
BMW Mopeds
Single person car (Smaller than SMART CAR!)
Ham and Cheese flavor chipsyummmy!
Free poo bags for dogs!Overall Geneva is a beautiful (and expensive) city + you can see the rest of my photos HERE.
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Bonjour from Geneva
I’m in Geneva for until Tuesday for a beauty workshop with trend-forecast agency STURM und DRANG.
I’ll be staying at La Cour des Augustins! Check out this sexy hotel.
Can’t wait to show you the rest of pics when I get back!
