One of the best things about shopping online is the number of options available. But unless you are buying a product you have tried before, you can make the mistake of getting the wrong shade foundation.  With beauty products like nail polish and lipstick sold online – It is not so bad if the pink is more pearl or shimmery than you thought or that the purple nail polish is not how you thought it would be.  But when it comes to foundation – A mismatched shade could mean wasted money and product.

Kelly Rowland has mismatched foundation on – you can see that the skin on her chest and her face do not match. It is a bit ashy.

This is a common mistake and it sucks when you are photographed with mismatched foundation.

But good thing!  A new website called Findation.com – It is a website that can help you find your matching colour in ANY foundation. How do they do that? You input the brand and shades that currently match you and it finds other brands that are similar. Pretty cool right?

Findation.com is a global project (currently in beta), creating the world’s largest usable database of matching foundation shades.

Findation.com uses an algorithm to recommend similar shades, based on the matches entered by other foundation users. That means we need lots of people to tell us what foundations they use to give the best shade recommendations possible.

Check out my matches:

Save your face from mismatch foundation on www.findation.com