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2nd Quarter at FIDM Beauty Marketing
I started my Fall 2009 quarter at FiDM for Beauty Marketing and I love all my classes. This is where my true passion and learning is kicking in and I’m so happy to let you all know about what I am doing this quarter! I am taking 4 classes and interning 2 days at theLookBook.
FUNDAMENTALS OF BODY & HAIR CARE
Sharlene Habermeyer is my teacher for this class and she is an exceptional women: funny, accomplished and inspirational. She is an author and a expert in wellness and has a MA in education and curriculum planning. In order words, she is amazing! I have 3 main projects for this class. One is about comparing organic, store brand, dollar store shampoos for 10 weeks, one is on homemade skin care and one is for product line analysis 🙂 I heart this class!
ingredients for making homemade skincare!BEAUTY MARKETING AND FINANCE
JULIANNE PFISTER is the Beauty Chair at FiDM and was the Director of International Sales at Stila! She is my instructor for this class. We are discussing customer service experience, financial statements and customer loyal, brand identity, value preposition! This class is marketing focused and we are talking about the BUSINESS side of the beauty industry!
BRAND IMAGING
Darrell Baum was the marketing manager of Joico and is now teaching this fun class! We are talking a lot about social media and web 2.0… Right up my alley! We are doing a project of LVMH in this class. Brand image trap, brand position trap, external perspective trap and product attribute fixation! We have our first field trip on Friday to Long Beach for the Society of Cosmetic Chemists tradeshow! wooo!
FRAGRANCE AND TREATMENT
Jeanne Tamayo is our wonderful teacher for this class! She really know what she is talking about and we are doing brand comparative projects between Stila and Smashbox, product development case studies and learning all sorts of what the beauty industry corporate structure is like and how much $$$ we can really make through our expertise and love for this industry. She is the director of broadcast production for Stila! We had a brand pitch for our last class and Ffiona and I came up with a product for children that’s peelable nailpolish! Our idea won us $200 worth of Stila makeup *big smile*. Thank you! (I gave half of it away already lol)
this quarter ends on Dec 19th ^_^ so stay tuned!
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Making new cards…
FiDM is filled with fashionistas and amazing outfits everyday. I am always turning my head and one girls outfit or another’s lipgloss. This is a dream for fashion bloggers like myself! Most of the students here are actually not from LA but everywhere in the world. Their style emulates their passion and their work reflects that uniqueness. Here are 2 cards I am making especially for this special group. Stay tuned!
Which one do you like better?
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Beauty Chemistry
Happy Monday everyone! I tweeked the blog like a maniac, I hope you like it. We are going to keep it like this for a while… Til I get bored again 🙂 Thank you for being understanding through all of the changes. Please give me your feedback. This is my first official week of school! It is going to be crazy. These classes are intense and so full of information. For those of you who don’t know, I am doing a Beauty PD at FiDM and they don’t play! I have only been to 2 of my 4 classes for this quarter so far but I will tell you what I did so far.
pic from here
Marketing Essentials (Friday mornings)
My teacher for this class is Lee Boylan from DYG. DYG is a huge agency based in New York that specializes in predicting consumer trends. So… basically, she knows what she is talking about 🙂 DYG, Inc. was founded in 1986 by Daniel Yankelovich, Florence Skelly, Madelyn Hochstein and Patrick Grande. The company is a recognized leader in the field of social and marketing research. The firm is distinguished by its expertise in the analysis and interpretation of social/cultural trends and human motivation. I really really want to work for a trending agency! The closest thing I can compare it to in Toronto is HotSpex, I have been a member since 2004. 2 years ago, I interviewed for an analyst position there and was told quite frankly that though I qualified, they didn’t think I was a good personality match for the job. They were probably right ha ha.We have a consistent readings, tests, projects and exams for the next 8 weeks. So here we go! Customer equity, societal marketing concept, production marketing concept, consumer perceived value, marketing myopia, selling marketing concept…
Principals of Beauty Technology (Saturday all day class 6 hrs oh.em.gee)
This class is all about the technical side of beauty…that means all the chemical ingredients, the process it gets developed, approved, tested, claims for all product categories. I feel like Kim Possible! So there is OTC (over the counter) and then Cosmetic. The teacher for this class is Amy Chang. She is an industry professional who has a background in organic chemistry and chemical engineering. So you can imagine it a little bit overwhelming to hear her talk about my favorite lipstick in terms of humectants, solubilizer, viscosity and emulsifiers. O_O. But this is gonna be a tough class considering I have no background in science. But… we made a lipstick in the first class!
The mould which the lipstick ‘bullets’ are made + beakers! Cool, like Dexter’s lab 🙂
Me analysizing the drag, odor, viscosity of the blue lipstick (Wet n Wild prototype)For this class, because it is a double class (on Saturdays) it is only 5 weeks long instead of 8. Which means… I have 2 assignments and a test by next class. Cosmetic Chemistry is going to be a tough class for me but we are making eye shadow next week! Yay.
Back to studying!
