Just in time for Mother’s Day, Dove has transformed its iconic Beauty Bar for the first time in nearly 60 years to celebrate the women in our lives. For a limited time, the words love, real, kind or care will be engraved into the Dove Beauty Bar so that you can honor a woman who has made an impact on your life. Additionally, Dove is launching limited edition packaging on select body wash, hair products and deodorant featuring inspirational quotes from real women.

“My mother always told me I was smart, funny and beautiful…in that order. And I say the same thing to my daughter every day.” – Tara R., Chicago, IL

“If your definition of ‘beauty’ doesn’t include you, rewrite it.” – Caitlin K., West Roxbury, MA

We often underestimate the potential of our words to make a positive impression on the women in our lives. Dove invites women to exchange these words with a special woman in their life as an expression of the bond they share this May.

NEW Limited Edition Engraved White Beauty Bar

–          Only Dove uses the gentlest cleansers to reveal beautiful, radiant skin

–          Contains DEFI technology, a unique blend of cleansers and moisturizers and leaves skin soft and smooth – proving to be less irritating than soap

–          Replenishes nutrients lost during cleansing and helps skin to feel more firm and elastic compared to ordinary soap

–          Renowned for its signature ¼ moisturizing cream

–          Contains natural skin lipids that deposit onto skin

–          Leaves skin soft and smooth

–          6 bars / SRP $8.39; 8 bars / SRP $10.49; 14 bars / SRP $14.49 (at clubs); 16 bars / SRP $15.99 (at clubs)

NEW Limited Edition Deep Moisture Nourishing Body Wash*

–          Mild body wash formula has even more of the brand’s gentlest cleansers, Glycinate and DEFI, combined with NutriumMoisture™ technology

–          Improved later rinses cleanly and quickly

–          Provides softer, smoother skin after one shower

–          Ideal for dry skin

–          22 fl. oz. / SRP $6.99

*Also available: NEW Limited Edition Dove Sensitive Skin Nourishing Body Wash and NEW Limited Edition Dove go fresh Body Wash, Cool Moisture  in Cool Moisture and Sensitive Skin

NEW Limited Edition Dove Daily Moisture Shampoo & Conditioner*

–          Contains Pro-Moisture Complex:

o   Infused with a blend of essential amino acids naturally present in hair

o   Penetrated hair to help replenish lost proteins, depositing where hair is damaged most

–          Hair is silky to touch and easy to manage every day

–          Does not weigh hair down with excess residue

–          Provides up to 5x smoother* hair

–          12 fl. oz. / SRP $3.49 each; 25.4 fl. oz. / SRP $5.87 each

*Also available: NEW Limited Edition Dove Intensive Repair Shampoo & Conditioner

** Dove Daily Moisture Shampoo & Conditioner system vs. non-conditioning shampoo.

NEW Limited Edition Dove Advanced Care Deodorant, Original Clean*

–          A light, clean fragrance

–          Offers 48-hour odor and wetness protection plus the added skin care benefits of NutriumMoisture™.

–          Provides softer, smoother skin in just three days

–          2.6 oz. / SRP $4.99 – $8.48