• Toronto

    Spotted in Toronto: @DieselCanada and @OnexOne #DieselFoodTruck

    Today, the Diesel Food Truck For Change will hit the streets of Toronto targeting festival movie goers and TIFF events. The Diesel branded food truck will be stationed at various locations around the GTA for four days serving tasty treats in exchange for donations supporting ONEXONE.

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    Host of David Rocco’s Dolce Vita

    Celebrity friends of Diesel will be donating their time to serve guests from the truck and after a four day Toronto tour ending on September 8th, 100% of the proceeds with be donated to ONEXONE.

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    Is that $100?

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    Look at little Jay Strut!

    About Diesel

    Founded in 1978, Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand with a flagship store in Toronto’s Yorkville neighbourhood (92 Yorkville), Yorkdale Mall and Montreal, Quebec (2114 de la Montagne).

    About ONEXONE

    ONEXONE (onexone.org) was founded on the principles that every single life is infinitely precious and that each person can make a profound difference in someone else’s life, one by one. This charity was founded by Diesel Canada’s president and CEO Joey Adler in 2005. ONEXONE’s vision is to improve the lives of children in Canada, the USA and abroad with programs dedicated to alleviate hunger and provides access to health care. 

  • New York

    @DieselUSA Union Square


    Diesel throws cool parties with off the wall folks and all round dopeness most corps aren’t able to pull off. There was a watch giveaway (which my friend won!), aura reading, psychics, photobooths and Ty-Ku drinks!





    and the ‘mood cups’ that change color depending on temperature! dope!


    the bro-sis duo with the best elevator pitch you ever heard

    love their beautiful aura!

    getting my aura read… pretty cool stuff!

    thanks Diesel! See you at the next one 🙂 more photos from the event here on my facebook

    Follow @DieselUSA

  • Uncategorized

    Diesel Fuel for Life

    Diesel is really doing their damn thang lately. From all those Be Stupid ads to this slamming new perfume launch. Man… They are really getting to my heart!  Keep it up!


    The male fragrances have verbena, anis and petitgrain as head notes, which over some minutes are replaced with lavender and the base notes of virile vetiver, combined with driftwood and heliotrope. The perfume for ladies includes mandarin and bergamot, which come out in the beginning and then give the way to jasmine, blackcurrant together with neroli, and later amber wood, musk alongside patchouli, the heart of the aroma bouquet.

    (via popsop.com)



    *HeyDoYou is for the cute, clever and connected*

  • Uncategorized

    diesel ONLY THE BRAVE

    POWER, VICTORY, SELF-AFFIRMATION… These are the labels tagged to the delicious new fragrance for men by Diesel. Diesel is rebranding itself through ‘Only The Brave’ changing what society has named it and re-introducing itself as a contemporary mix of pop and street culture with the solid symbol of a clenched fist! Thursday was the cocktail launch at Younge & Dundas Square and I was among the very few lucky enough to get an intimate acquainting!

    Classic Hostesses
    The guys of Degrassi

    Me with Much Music VJ Devon Soltendieck


    super cute guests

    The yummiest h’ordeurves

    HeyDoYou is for the cute, clever & connected. Follow this blog!
  • Uncategorized

    L’Oreal Fashion Week F/W 08

    Toronto became a lil more chic this week because of L’Oreal Fashion Week! Are you fashioned out yet! With the weather (sort of) cooperating, spring colors and boots were strutting down Queen St and trotting in and out of the best clubs, lounges all week long! Check this out! You looked your best, so we shot you!