Only a year after successfully launching his sports wellness brand, DEFY, co-founder Terrell Davis (“TD”) continues to redefine what it’s like to be a black entrepreneur in a climate of COVID and civil unrest.

TD has been front and center helping DEFY to crystalize its mission, from securing product donations at the height of COVID to speaking up about George Floyd. Whether it’s winning super bowls or opening up new markets, TD’s message is always the same – DEFY the moment.

DEFY ZERO Sampler
16 oz – $35.94 / 6-pack

Redefine your focus and recovery with six bottles of our zero-sugar-added CBD performance drink in three delicious flavors (Orange Mango, Mixed Berry, Lemonade). Discover your new favorite and begin your journey of defying the everyday.

• / ZERO added sugar
• / 20 Calories per bottle
• / 20mg of performance-spectrum hemp extract
• / Includes CBD with minor cannabinoids CBG, CBC and CBN
• / 0% THC
• / 10% coconut water for enhanced hydration
• / Vitamins, potassium, and electrolytes
• / Natural flavors and sweeteners
• / No artificially sourced colors
• / Vegan / gluten-free / dairy-free / soy-free
• / 16-ounce bottles

DEFY’s CBD performance drinks are designed to help you DEFY your limitations™. DEFY utilizes patented technology to achieve optimal absorption and increased bioavailability. DEFY’s recovery-enhancing performance spectrum hemp extract is exclusively sourced from crops grown using organic practices on licensed U.S. farms, traceable seed to sale, and always full-panel tested by accredited third-party labs.

Perform CBD Oil
1 oz. – $54.99

Elevate your game with our hemp-derived CBD tincture custom formulated for peak performance. PERFORM CBD is specifically crafted with a proprietary blend of minor cannabinoids paired with MCT oil for optimal absorption, flavor and results.

• / Organically Grown USA Hemp
• / Non-intoxicating; 0% THC
• / Broad Spectrum: CBD, CBG, CBC, CBN & CBD-V
• / Natural Terpene Profile
• / No Added Flavors, Colors or Additives
• / Lab Tested to Ensure Purity & Potency
• / Vegan / Gluten-Free / Non-GMO / Sugar-Free / Alcohol-Free
• / 250mg or 750mg, 1-ounce bottles

CBD Muscle Balm
2.4 oz – $49.99

Penetrate your muscles with a powerhouse combination of menthol and camphor, formulated to soothe stressed and tired muscles. DEFY’s easy to apply, no mess formulation includes a natural comforting blend of essential oils including 800mg of CBD to provide targeted penetration.

• / 800mg CBD
• / Non-Intoxicating; 0% THC
• / 10% Menthol & 5% Camphor
• / Lab Tested to Ensure Purity and Potency
• / Paraben, BHT and Salicylate-Free
• / Free of Dyes and Fillers
• / Cruelty-Free
• / Non-GMO

DEFY for the active social lifestyle®

DEFY’s recovery-enhancing CBD is exclusively sourced from hemp crops grown using organic practices on licensed U.S. farms, made traceable back to the batch, and third-party tested for potency and purity. Manufactured only in the USA in strict accordance to current GMP (Good Manufacturing Practice) regulations.

DEFY is the world’s first mainstream CBD built specifically for athletes and those who want to become better in the gym. Formulated to aid in rapid muscle fiber recovery and clear-headed, hyper-focused training, DEFY delivers naturally derived performance, recovery and rejuvenation for every kind of athlete. And with research still only scratching the surface of CBD’s potential, we’re only just beginning to DEFY the Everyday.