• New York,  WorldWide

    IT Cosmetics – Mother’s Day Essentials

    IT’s time to celebrate the woman whose love knows no boundaries! This Mother’s Day, let IT Cosmetics help you make Mom feel her most beautiful and remind her why she means the world to you! Below are a few beauty must-haves for moms to brighten up her special day!

    Mom, you have that certain JE NE SAIS QUOI that I admire!

    NEW! Je Ne Sais Quoi Lip Serum $24

    This lightweight lip-softening serum is infused with pure color pigments and essential butters and oils, plus hyaluronic filling spheres and antioxidants.  It’s perfect to wear on bare lips or under your favorite lip color to lock in moisture for your most beautiful smile!  Perfect for an IT Mom on the go!

    Mom, you are my SUPERHERO

     

    Superhero™ Mascara $24

    Features proprietary Elastic Stretch Technology that coats each individual lash in a volume-boosting, lengthening and ultra-conditioningblack cape of power and color, for your strongest, longest, thickest and most defined lashes yet!

    Superhero™ Liner $24

    Features proprietary Elastic Stretch No-Skip Technology and a Triple Black Pigment Complex that creates a super saturated, super black, super flawless line that won’t budge or smudge and becomes one with your lashes—no gaps or empty space!

    Mom, I am the CONFIDENT woman I am today because of YOU! 

    Confidence in a Cream™ $48

    This quick-absorbing super cream is designed to immediately immerse your skin in moisture, enhance the look of firmness and reduce the look of pores and discoloration.

    Confidence in an Eye Cream™ $38

    Features the same anti-aging benefits as Confidence in a Cream™, and transforms your entire eye area. Perfect for even the most sensitive skin, this revolutionary moisturizing eye treatment brightens the look of your eyes to make them appear instantly more awake.

    Head over to itcosmetics.com to find even more ways to celebrate Mom on her special day!

    • Receive a FREE 4 Piece Brush Set ($189.50 Value) with any $70 itcosmetics.com purchase

    Available 5/6/18-5/8/18 (5:00pm EST)

    Receive Free 2 Day Shipping on $55+ itcosmetics.com purchase to receive gifts in time for Mother’s Day!

  • New York,  WorldWide

    NEW Fall 2017 Must-Have From IT Cosmetics

    IT Cosmetics products are created to solve all of your beauty problems!

    We believe these products are truly game changing and we are so excited to finally share them with you! I would say I feel so safe and no-worry about this fall with these beauty products from IT cosmetics. No matter weather-changing or the air dryness, we have IT to fight with us against all the problems we might have in the coming season.

    I already get used to using IT products to make my makeup everyday for both my professional look and weekend party look.

    Here are some photos from this morning that I would like to share with you!

    First step! Eyebrows~~~

    This product is magical to make eyebrows look so well-done!

    Oh! My favorite step~ The eye liners~~

    My secret to define the face shape~haha

    Here it is! A easy but really nice makeup now comes out!

    They come from the must-have of New Fall 2017 IT products! Can’t wait to hear my sharing? Now I will introduce them to you one by one:

    Aging & Dry Skin

    • Confidence in a Cleanser

      Developed with plastic surgeons, Confidence in a Cleanse Skin-Transforming Hydrating Cleansing Serum is your revolutionary one-step skincare solution that cleanses and moisturizes while leaving your skin feeling soft, refreshed and perfectly balanced. Formulated for all skin types and ophthalmologist-tested to be gentle enough for your sensitive eye area, this sulfate-free and soap-free facial cleanser instantly removes 100% of makeup—even waterproof eye makeup—and improves your skin’s vitality. Proprietary Anti-Aging Armour Rejuvenating Concentrat is activated upon contact to immerse your skin in moisture and makes it appear rejuvenated, radiant and transformed. You’ll see powerful results instantly and more dramatic results over time!

    Dark Circles

    • Bye Bye Under Eye Concealing Pot

    Say “bye bye” to the look of dark circles and anything you want to hide—and hello to the appearance of radiant, wide-awake eyes and your most beautiful skin instantly! Just one simple swipe of Bye Bye Under Eye Concealing Pot Weightless Smoothing Complete Coverage Concealer is all you need for your most flawlessly smooth and bright under-eye area and complexion.

    Developed with plastic surgeons, your game-changing, color-infused skincare formula starts its life as a skin-smoothing and line-minimizing cream and is infused with the same award-winning full-coverage pigments as your best-selling Bye Bye Under Eye™ Anti-Aging Concealer to give you truly life-changing results. Super smooth, super creamy and super buildable, it covers everything and is formulated with high-performance anti-aging ingredients that deliver immediate full-coverage results—and more powerful, youthful-looking results over time!

    Pores

    • Bye Bye Pores Illumination

    It’s your best-selling, award-winning Bye Bye Pores™ formula, now infused with subtle radiance for the look of instant airbrushing and a lit-from-within glow—all in one compact! Bye Bye Pores Illumination Poreless Finish Airbrush Pressed Powder visually blurs the appearance of pores and imperfections utilizing Bye Bye Pores Optical Blurring Technology, and is also formulated with Drops of Light Technology™ to illuminate your skin without glitter or shimmer. Packed with anti-aging, skin-loving ingredients for your most youthful-looking finish, the talc-free formula never settles into lines or pores—and is perfect for all skin tones and types!

    • Bye Bye Pores Blush in Sweet Cheeks

    Discover your best-selling, award-winning Bye Bye Pores formula—infused with optical-blurring pigments! Available in three gorgeous shades, including NEW Sweet Cheeks, this gamechanging powder blush delivers sheer, buildable color and contains proprietary Bye Bye Pores Optical Blurring Technology to instantly diffuse the look of pores and discoloration. Talc-free and perfect for all skin types, it’s formulated with anti-aging, skin-loving ingredients to give you a youthful flush of brightening color that awakens your entire complexion!

     

    Lines & Wrinkles

    • Bye Bye Lines Foundation

    Say “bye bye” to the appearance of lines, wrinkles and imperfections and hello to your most beautiful and most youthful-looking skin with Bye Bye Lines Foundation Anti-Aging, Skin-Smoothing, Invisible Coverage—your revolutionary breakthrough in anti-aging technology! Developed with plastic surgeons, this unique foundation starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of imperfections and give you a flawless-looking complexion in seconds.

    Formulated with high-performance anti-aging ingredients and proprietary Drops of Light Optical Blurring Technology, Bye Bye Lines Foundation delivers buildable full coverage that smooths the look of lines and wrinkles with luxurious moisture upon contact and leaves your skin appearing radiant and more lifted. Finally, you can achieve luminous, natural-looking, airbrushed coverage that never settles into lines or wrinkles—and makes your skin look younger, not older!

    Blemishes & Acne

    • Bye Bye Breakout Concealer

    Say “bye bye” to the look of blemishes and hello to the appearance of your most flawless, blemish-free complexion in seconds with Bye Bye Breakout Full-Coverage Treatment Concealer, your drying lotion and concealer in one! Developed with plastic surgeons, this color-infused skincare innovation is specially formulated for acneprone skin, with full-coverage pigments added to completely cover and soothe the look of blemishes, acne, redness and discoloration.

    Rich in high-performance, anti-aging ingredients and a gentle skin-transforming AHA/BHA complex, Bye Bye Breakout instantly camouflages the look of any and all blemishes and breakouts. Plus, it miraculously covers everything from rosacea, broken capillaries and scars to hyperpigmentation, sunspots and age spots! This antiaging full-coverage concealing cream is super blendable and truly provides perfectly even coverage that never creases or cracks, and makes your skin appear younger—you’ll see flawless results immediately, and more powerful transformative skin results over time!

    • Bye Bye Breakout Powder

    One step with Bye Bye Breakout Powder Blemish-Minimizing Weightless Finishing Veil, your airbrushed complexion perfection in a jar! The skin-perfecting formula utilizes real silk to make blemishes and shine disappear from view, while anti-aging hydrolyzed collagen and peptides smooth the look of fine lines and wrinkles. This game-changing powder pairs perfectly over your Bye Bye Breakout Full-Coverage Treatment Concealer and is packed with all the same great skin-loving ingredients. Plus, the unique soft-focus finish shades go on completely sheer and deliver buildable, flawless-looking coverage for all skin tones!

    Sparse Lashes

    • Superhero Liner

    Developed with plastic surgeons, Superhero 24HR. Waterproof Easy Glide Liquid-Gel Super Liner gives your eyes SUPERHERO powers and instant definition in one simple stroke. Whether you want to create thin, thick or cat-eye strokes, this innovative liner pen makes it easier than ever—and features a unique IT Cosmetics Heavenly Skin brush hair tip that literally does the work for you!

    Unlike typical felt-tip liners, this luxurious brush hair won’t fray and applies your liner with effortless precision. Featuring proprietary Elastic Stretch No-Skip Technology and a Triple Black Pigment Complex, your Superhero Liner creates a super saturated, super black, super flawless line that won’t budge or smudge and becomes one with your lashes—no gaps or empty space! Combined with lash-enhancing superpower ingredients, the groundbreaking formula truly transforms your eyes and saves the day. You do IT all… now your liner does, too!

    Brow Drama

    • Brow Power Powder

    Universal Brow-Perfecting Powder is your breakthrough brow powder that is clinically tested to be waterproof—and effortlessly creates your most beautiful brows every time! Infused with pure color pigments, the groundbreaking formula gives you the look of real hair and adheres to your skin for natural-looking, long-lasting brows that never budge or smudge.

    Featuring award-winning Brow Power Technology, your revolutionary brow innovation comes in one universal shade that transforms to all hair colors based on pressure and completely covers gray. Perfect for both thin and thick brows, the powder formula never makes your brows appear flat or drawn on and adds the look of soft volume and definition for your most naturally beautiful brows! Infused with brow-loving, anti-aging ingredients to condition as it enhances, Brow Power Powder is truly unlike any other brow powder you’ve ever experienced and is so easy to use, it does your brows for you.

    • Brow Power Pomade

    Developed with plastic surgeons, innovative Brow Power Pomade Instant Lift, Tame and Sculpt Waterproof Brow Gel delivers 4 products in one super easy-to-use wand. Finally, you can experience your perfecting and defining budge-proof brow gel, brow-building and lifting mousse, sculpting and brow-boosting pomade, plus your brow-taming and grooming precision brush applicator—all in one game-changing step!

    Perfect for all hair colors, the universal clear shade features proprietary Brow Power Technology, transforming the look of your brows and enhancing all hair tones with waterproof smoothing, grooming and definition. Featuring a customized tapered brush for effortless application, this groundbreaking product truly does the work for you, holding eyebrows in place and keeping them perfectly polished with an alcohol-free, flake-free, quick-drying formula that delivers super sealed-in color that lasts!

    • Heavenly Luxe Brow Power Brush

    Create your most beautiful brows with Heavenly Luxe™ Brow Power Universal Brow-Transformer Brush #21, a 2-in-1 tool that flawlessly applies Brow Power Powder and all your favorite brow products. The dual-ended design includes a firm, angled brush end to effortlessly and precisely define, fill and shape your brows—plus a grooming spooley brush end for polished perfection that lasts. Featuring award-winning, cruelty-free Heavenly Luxe™ hair, this brow-perfecting essential truly does the work for you, and gives you the power to experience natural-looking, flawless brow results!

    Redness

    • Bye Bye Redness Treatment Moisturizer

    Treatment Moisturizer truly transforms the look of your skin. Perfect for even the most sensitive and dry skin, this ultra-gentle moisturizer helps calm and soothe your skin while neutralizing and transforming the appearance of redness.

    Proprietary redness-erasing, optical-blurring technology infuses your skin with renewed vitality while high-performance, anti-aging ingredients immerse it in moisture and help smooth out the look of imperfections, discoloration, lines and wrinkles. You’ll see powerful results instantly and more dramatic skin-loving, transformative results over time!

    • Bye Bye Redness Shade Extensions
      • Transforming Porcelain Beige and Transforming Light Beige

    Say “bye bye” to redness and hello to your most fl awless-looking complexion in just one step! Now available in two NEW shades, Transforming Porcelain Beige and Transforming Light Beige, Bye Bye Redness Neutralizing Correcting Cream is your colorinfused skincare that starts its life as a skin-calming cream and completely cancels redness from view—all while delivering long-wearing, color-correcting full coverage. Rich in anti-aging ingredients, it camoufl ages the look of any red-toned skin discolorations including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots and more. This soothing, cutting-edge, super-blendable cream truly provides perfect coverage that won’t crease or crack, and makes your skin appear supple, even and youthfully radiant!

    • Bye Bye Redness Correcting Powder

    of your most even-toned complexion perfection and flawless finish! Bye Bye Redness Redness Erasing Correcting Powder instantly erases the look of redness, rosacea, broken capillaries and any imperfections—and lets you achieve buildable, sheerto – full coverage and an airbrushed finish in seconds! Developed with plastic surgeons, this innovative tone-correcting powder never creases or cracks and is packed with soothing anti-aging ingredients that truly make redness disappear from view. You’ll see powerful results instantly and more dramatic skin-loving, transformative results over time!

    Dull Skin 

    • CC+ Airbrush Perfecting Powder Illumination SPF 50+

    Developed with plastic surgeons, CC+ Airbrush Perfecting Powder Illumination Sheer to Full Coverage Illuminating Finishing Veil with SPF 50+ is your original, best-selling CC+ Airbrush Perfecting Powder with SPF 50+—infused with micronized pigments of light for a lit-from-within finish without glitter or shimmer! In addition to subtle radiance, this revolutionary formula combines buildable optical-blurring coverage, proprietary Drops of Light Technology and SPF 50+ physical sunscreen to visually camouflage the look of imperfections and deliver powerful sun protection. To complete your complexion perfection, your weightless powder is also talcfree and formulated with high-performance anti-aging ingredients for the look and feel of your softest skin in just 30 seconds!

    • Perfect Lighting Radiant Touch Magic Wand

    Developed with plastic surgeons, leading experts in facial aesthetics, Perfect Lighting Radiant Touch Magic Wand instantly corrects, conceals and brightens the look of your skin with just one touch! This innovative concealer and correcting brightener utilizes proprietary Drops of Light Technology, plus licorice root and hydrolyzed pearl to add a subtle touch of radiance—bringing your best features forward while neutralizing, correcting and blurring the appearance of skin imperfections in just seconds. Formulated with high-performance, anti-aging ingredients, this double-duty, 2-in-1 product is a must-have for every IT Girl’s makeup bag, and your secret magic wand for your most beautiful you!

  • New York,  WorldWide

    IT Cosmetics – NEW IT Cosmetics Confidence in a Compact Mailer!

    Happy SAG Awards, everyone!

    Evan Rachel Woods’ look with IT Cosmetics at-a-glance below and in-depth product information beneath that.

    Nominee for Outstanding Performance by an Ensemble in a Drama Series

    Makeup by Toby Fleischman for IT Cosmetics

    Now the IT Cosmetics™ New Year, New Confidence in Your Skin! Skincare Collection gives you the power to reveal your most beautiful skin—and to look in the mirror and see everything that is right.

    This exclusive four-piece collection features two of your IT Girl™ skincare must-haves, plus two new game-changing innovations that deliver life-changing, skin-transforming results! While new Bye Bye Under Eye Eye Cream™ is your solution for a smoother, brighter-looking eye area, Confidence in a Cream™ intensely hydrates and is perfect for all skin types! Also included is your new Confidence in a Compact™ with SPF 50+, which features all the benefits of your best-selling cream—infused with full-coverage pigments and SPF 50+ physical sunscreen for all-day complexion perfection. Use your new Heavenly Skin™ Skin-Smoothing Complexion Brush for flawlessly even application and get compliments on your skin, not your makeup!

    Feel free to share this information on social or main channels, we’ll be sharing the social love with the hashtag #NewYearNewConfidence.

    Until now, no one has been able to create a serum and combine it with pigments and SPF 50+ for full coverage. Not only does it deliver all the amazing skincare benefits of our best-selling Confidence in a Cream, the groundbreaking solid serum technology and high-performance anti-aging ingredients truly transform your skin!

    Why you’ll love IT!

    • Now available in 7 skin transforming shades!
    • Our proprietary Anti-Aging Armour Regenerative Concentrate immerses your skin in moisture, restores visible radiance & reduces the look of pores, discoloration, lines & wrinkles – perfect for even the most sensitive skin!
    • The innovative airtight compact will always deliver the freshest, most hydrating results every time.
    • Pairs perfectly with our NEW Heavenly Skin Skin-Smoothing Complexion Brush – features patent-pending Heavenly Skin brush hairs that are infused with silk, niacin, peptides and antioxidants!

    INSPIRATION:

    “One of the many things I love about Evan is she always likes to keep them guessing. So for our SAG awards look, she wanted to compliment the incredible blue velvet Altuzarra suit with a really feminine beauty look which is something we haven’t done in a while. In fact, our reference point for the day was a “Snow White fairytale.” We kept the focus on her gorgeous porcelain complexion and created a soft, gold “doll eye.” It was the perfect complement for a bold lip.

    To get started, I used Confidence In A Cream to give her a great moisturized canvas and Bye Bye Under Eye Eye Cream to prep the eye area.

    I have been using IT Cosmetics CC+ Cream on Evan religiously now for a while, but I’m really loving the new Confidence In A Compact Skin-Transforming Full Coverage. The Solid Super Serum in Light is amazing on her skin. The Brow Power Super Skinny Brow Pencil in Universal Gray has been a game changer for me, especially with Evan’s cool hair color these days. It’s the perfect ashy grey color that makes her brows look really natural.

    For that doll-baby eye, I prepped the eyelid with Bye Bye Under Eye Illumination Concealer. I smudged Mocha & Warmth from the Naturally Pretty Palette into her crease and under the eye and then layered on top the gorgeous gold “Unstoppable” color from the Superhero Palette. I popped the Transforming Pearl shimmer color from the same palette in the corner of the eye and under the brow bone.

    I always tend to mix a few blushes together for a custom shade and on Evan’s cheeks today is Ombré Radiance Blush in Je Ne Sais Quoi and Vitality Cheek Flush in Magical in Mauve.

    Those long lashes of hers got a coat of my favorite Superhero Mascara and then I used Tightline Waterproof on the bottom lashes to really give her that doll eye look.

    To set everything and give her a flawless finish, I dusted Bye Bye Pores Airbrush Powder in her T-Zone and gave her a little extra glow with Hello Light Luminizer in Bella Brilliance.

    Your Lips But Better Waterproof Lip Liner in Perfect Red was the fairytale shade to finish off our Snow White pout!”

    SKINCARE:

    FACE:

     CHEEKS:

    EYES:

    LIP:

    • ITCosmetics YLBB® Your Lips But Better Waterproof Lip Liner Stain in Perfect Red

    PRODUCT INFORMATION:

    IT Cosmetics Confidence in a Cream™

    Great skin starts with confidence! Perfect for all skin types, even the most sensitive, Confidence in a Cream™ deeply hydrates, restores radiance and reduces the look of pores, uneven texture and discoloration. Proprietary Anti-Aging Armour Regenerative Concentrate™ is activated upon contact to immerse your skin in moisture for powerful results that you’ll see instantly, and more dramatic results over time.

    Developed with plastic surgeons, the leading experts in skin rejuvenation, this revolutionary super cream is your quick-absorbing moisturizer that goes beyond hydration for results you can feel confident in. Paraben-free, hypoallergenic and non-irritating, Confidence in a Cream™ nourishes your skin with collagen, hyaluronic acid, peptides, ceramides, antioxidants and colloidal oatmeal to help minimize the appearance of fine lines and wrinkles while improving the texture of your skin and delivering the ideal amount of moisture.

    Clinically shown results!

    • 100% said skin was soft, smooth & infused with moisture*
    • 97% said skin looked and felt rejuvenated*
    • 94% said skin felt younger and healthier*
    • 81% said pores appeared minimized, and fine lines & wrinkles appeared less noticeable

    IT Cosmetics Bye Bye Under Eye Eye Cream™

    Make tired eyes look instantly more awake! Developed with plastic surgeons, this clinically shown anti-aging, moisturizing eye cream visibly smooths lines and brightens while reducing the appearance of dark circles and puffiness. Perfect for all skin types, even the most sensitive, the deeply nourishing, quick-absorbing formula delivers powerful results to leave your eye area looking younger and well-rested.

    This luxurious cream’s exclusive “dark shadow minimizing” blue tint brightens even the darkest eye circles. Collagen, essential oils and caffeine help nourish and firm your delicate eye-area skin, while vitamin C, copper, blue algae and peptides give you loads of anti-aging benefits. Plus, hyaluronic acid and cucumber extract hydrate, cool and help attract and maintain moisture to enhance suppleness and restore radiance.

    • Clinically shown to reduce the look of lines and wrinkles, dark circles and puffiness!
    • Exclusive “dark shadow minimizing” blue tint brightens even the darkest under-eye circles
    • Anti-aging copper, caffeine, vitamin C, collagen, cucumber extract and peptides

    IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+

    Developed with plastic surgeons, it truly gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen.

    Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness, this breakthrough color-correcting cream never creases or cracks and instantly camouflages skin imperfections including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E that work in harmony to diffuse the look of wrinkles, minimize pores and give you a more radiant, supple and flawless-looking complexion.

    IT Cosmetics Bye Bye Pores™

    Instantly erase the appearance of imperfections with Bye Bye Pores™, your airbrushed perfection in a jar! Developed with plastic surgeons and infused with Bye Bye Pores Optical Blurring Technology™, this anti-aging, skin-perfecting powder utilizes real silk to make your pores disappear from view, and hydrolyzed collagen to smooth away the look of wrinkles. Loads of antioxidants, peptides and skin-loving ingredients give you a shine-free, airbrushed finish. Plus, the universal translucent shade goes on completely clear and works on all skin tones!

    • #1 best-selling, award-winning powder
    • Airbrushing in a jar
    • Bye Bye Pores Optical Blurring Technology™ blurs imperfections for a flawless finish
    • Universal translucent shade for all skin tones
    • Anti-aging with silk, hydrolyzed collagen, antioxidants and peptides

     

    NEW!!!! IT Cosmetics Confidence in a Compact with SPF 50+ in Light

    Developed with plastic surgeons, Confidence in a Compact starts its life as your first-ever, clinically shown anti-aging solid serum, and is infused with full-coverage pigments and SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It truly delivers all the skincare benefits of your best-selling Confidence in a Cream, plus your full-coverage foundation and SPF 50+ in one simple step! The groundbreaking solid serum technology combined with anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream transform your skin.

    Perfect for even the most sensitive skin, Confidence in a Compact helps boost your skin’s natural regenerative cycle. The proprietary Anti-Aging Armour Regenerative Concentrate is activated upon contact to immerse your skin in moisture, restore visible radiance, reduce the look of pores, discoloration, lines and wrinkles, and improve the look of firmness. You’ll see powerful results instantly and more dramatic results over time.

    IT Cosmetics CC+™ Radiance Ombre Blush in Je Ne Sais Quoi

    Your gorgeous flush of color and radiance is just a brush stroke away with this innovative color correcting radiance Ombré Blush. The exclusive Je Ne Sais Quoi® shade transforms from matte to radiance and is formulated to bring out your individual healthy flush of color and glow! Perfect for all skin tones.

    Clinically shown all day waterproof!

    IT Cosmetics Vitality Cheek Flush Powder Blush Stain in Magical in Mauve

    A 4-in-1 multi-tasker powerhouse- It will take the place of your powder blush, cheek stain, Antioxidant defense and hydrating skin conditioner all in one innovative technology! The cutting edge micro-milled long-wear, powder stain is also Talc-free so itnever clings to fine lines and wrinkles, plus it gives you that glow of a stain, without any of the side effects of liquid stains such as skin sensitivity or disturbing the finish of foundation!

    Developed with plastic surgeons, this hydrating, brightening and Anti-Aging blush gives the perfect naturally pretty flush of color to the cheeks and lasts all day long, until you take it off. This truly innovative, yet natural formula contains IT Cosmetics® Hydra-LuxeTM technology including ingredients such as Plum Oil, Cherry oil, Hyaluronic Acid, Pomegranate, Seaweed Extract, Grape Seed, Aloe and Jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus Vitality Cheek Flush is packed with Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. This Made in the USA formula is also Paraben-free.

    • Infused with Anti-Aging technology
    • Long wearing, micro-milled powder
    • Sheer buildable pigments for just the right touch of color
    • Brightens and hydrates the skin

    IT Cosmetics Hello Light™ Anti-Aging Powder Luminizer in Bella Brilliance

    Achieve a beautiful, lit-from-within complexion with this anti-aging powder luminizer—now available in Bella Brilliance, a beautiful ombré gold shade! One of three NEW limited-edition shades designed by IT Girl™ contest winners, Bella Brilliance is the creation of IT Girl™ vlogger Nabela “Bella” Noor, who suffers from skin discoloration caused by Polycystic Ovary Syndrome. Bella was inspired to create a radiant, golden shade that brightens every complexion, especially tan to deep skin tones.

    Infused with skin-loving, high-performance ingredients to glide effortlessly over lines and wrinkles, the hydrating formula utilizes proprietary Drops of Light Technology™ for your most flawless, natural-looking glow. This talc-free powder illuminates without glitter or shimmer, and works beautifully on bare skin or over your favorite foundation.

    IT Cosmetics Bye Bye Under Eye Illumination™ Anti-Aging Concealer in Light

    Your best-selling, award-winning Bye Bye Under Eye™ Anti-Aging Concealer just got brighter! Experience the same highly pigmented, full-coverage waterproof concealer that covers absolutely everything and won’t crease or crack—now with Drops of Light Technology™ for added radiance and a lit-from-within glow.

    Infused with proprietary anti-aging technology and skin-loving ingredients including hydrolyzed collagen, peptides, vitamins, hyaluronic acid and antioxidants, this multipurpose formula was developed with plastic surgeons, and is clinically shown to make your skin look younger. Wear it as a spot-concealer or all-over foundation to visually camouflage imperfections, diffuse the look of lines and wrinkles, and brighten your eye area for your most beautiful, luminous results.

    IT Cosmetics BROW POWER™ Super Skinny in Universal Gray

    Little known fact…Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

    Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny™ revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all 7 shades utilize IT Cosmetics Brow Power® universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!

    IT Cosmetics Tightline™ Full Lash Length Black Mascara Primer

    An award-winning game-changer in mascara and eyeliner technology. It is your mascara, mascara primer and eyeliner in one. If you have sparse or missing lashes, the Tightline™ brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space.

    The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including Peptides, Collagen, Proteins, Biotin, Nettle Extract, Green Tea, Jojoba, and Vitamins all the way down to the root of your lashes. Paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

    • First Ever Primer + Mascara + Tightline™ Liner All in One
    • Gets to the “root” of the eyelashes
    • Ultra black formula lengthens and thickens
    • No clumping formula
    • Protects and conditions eyelashes
    • Maximizes the results of your favorite mascara
    • Paraben-free, Fragrance-free and Sulfate-free

    IT Cosmetics Superhero™ Elastic Stretch Volumizing Mascara

    Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero™ mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that’s clinically shown to give you your strongest, longest, thickest and most defined lashes!

    Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line—no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats for additional volume and length.

    • Game-changing, exclusive Elastic Stretch Technology for volume & length!
    • Lash-Changing Power Brush for maximum reach, lift, separation & curl
    • Super-buildable formula for custom lash-power results
    • Super Black pigment plus collagen to condition as you coat

    Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

    The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have palette—featuring all the universally flattering shades you need for day to night, no matter the occasion! Naturally Pretty™ includes 14 anti-aging shadows that, with a tap of the bonus Transforming Pearl shade, turn from matte to radiant pearl for endless eye-opening color combinations. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for every IT Girl’s makeup collection!

    • Must-have palette featuring 14 matte-to-pearl eyeshadows for day to night!
    • Anti-aging, talc-free formulas infused with collagen and real silk
    • No-Tug Technology™ smooths and neutralizes for younger-looking lids
    • Highly pigmented, long-wear shades make your eyes come alive!

    IT Cosmetics Superhero™ Eye Transforming Anti-Aging Super Palette

    Transform your eyes with this must-have, universally flattering, game-changing palette featuring 12 all-new Superhero™-inspired shades. Discover the long-wear power of innovative Superhero Pigment Power Technology™ for super smooth, super skin-loving, super saturated shades that last from day to night! Experience your flawless Superhero Nudes, Superhero Neutrals and Superhero Liners, plus discover your ground-breaking Superhero™ Eye Foundation™ eyeshadow base shades in three super wearable colors that are perfect for all skin tones!

    • 12 all-new, must-have Superhero™-inspired shades, perfect for all skin tones!
    • Superhero Pigment Power Technology™ for super saturated, velvety, skin-loving color that lasts
    • Revolutionary Superhero™ Eye Foundation™ eyeshadows color correct, neutralize & smooth lids
    • Easy how-to guide gives you the power to create limitless eye looks, from natural to classic to smokey!

    IT Cosmetics YLBB® Your Lips But Better Waterproof Lip Liner Stain in Perfect Red

    A clinically shown waterproof automatic lip liner pencil that is also a stain, so it truly lasts! Hydrating primer, and long-wear stain that doesn’t dry out lips and keeps your favorite lip product in place!

    Developed with leading plastic surgeons, YLBB® stands for Your Lips But Better™ and that is exactly what this product is all about! An ultra-luxe, ultra creamy, clinically shown, waterproof automatic lip liner pencil that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! This truly innovative formula is infused with Peptides, Collagen, Hyaluronic Acid, hydrating Avocado Oil, Shea Butter, Aloe, and Jojoba that work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Also packed with Anti-Aging antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long.

    Paraben-free. Wear alone or with your favorite lip color.

    • First ever lip liner stain!
    • Clinically proven waterproof after 8 hours of wear
    • Infused with hydrating Anti-Aging ingredients
    • Prevents your favorite lip product from feathering