Thinking of where the cool stuff comes from in East Coast, I guess my first answer would be Brooklyn. Yes, a very artistic and young area in New York. I lived in Brooklyn for over a year, and I definitely enjoyed the culture and fashion at there. I want to introduce Brooklyn Cloth, a fashion-forward line in the “fast fashion” junior’s market, co-founded by Daron Jacob while working with Urban Outfitters and Tilly’s. Jacob noticed many of the men’s products in the mass market were too pricy, so he created fresh designs for a low price point with Brooklyn Cloth.

Created to fit the laid-back, yet distinguished individual that roams the boroughs of New York City, the design team mirrors this demographic and lifestyle. The energy and attitude of bustling streets and the vibes of the East Coast are woven into the fabrics of the garments, giving off an authentic, pure aesthetic of this unique lifestyle. The makers design their own fabrics, beginning from the yarn level— focusing on items such as Joggers, Shorts and tees using Space Dye and Snow. Jacob notes, “We are focused on the Gen Z consumer. Someone who is not defined as one fashion or style but likes to change up their looks depending on their mood.”  

Brooklyn Cloth® is a men’s & kids lifestyle brand that is inspired by the New York surf and skate scene. Created to fit the laid-back yet distinguished individuals that roam the boroughs of New York City, both men and kids alike. This is directly influenced by their design team whom mirror this demographic and lifestyle. The energy and attitude of their bustling streets and the vibes of the East Coast, are woven into the fabrics of their garments giving off an authentic, pure aesthetic of this unique lifestyle.

More about Brooklyn Cloth

Established in 2011, Brooklyn Cloth is a leader in on-trend apparel that enables their customers to express the individuality. They pull inspiration from across the globe, and in their backyard of New York City, to develop their bold collections. Brooklyn Cloth stands out for its unique fabrics, eye-catching graphics, and must-have silhouettes. They observe trends that define today’s market to bring fresh, expressive collections to the table.

In their oversaturated fashion landscape, they bring clarity and focus to help customers reach the style needs. Icer Brands portfolio of brands, a leading design, wholesale & manufacturing company established in 1997. Icer Brands has the license to the NBA & NFL along with other Brooklyn Cloth, BKLYN athletics, BKLYN Surf, The Narrows, Wayside and Brooklyn Cloth Womens.