I made a resolution in 2010 and I intend to carry it onto 2011 in a more involving way. A Healthy New Me. When I went to school in California I did my post grad in Beauty Industry Marketing and Merchandising. Beauty – I learned so much about this industry. More than lipstick, powder and paints, I learned about the INGREDIENTS, the HISTORY and the MARKET. I learned how this multi-billion dollar industry came to be, how products are manufactured, packaged and the future of this industry. Knowing what I know now and loving makeup as much as I do – I am out to create safe and smashingly beautiful products this summer.
Similar to the ORGANIC food movement and educating yourself about why Cheetos and processed cheese are equally bad for you – It is the same in makeup. I am not a tree hugger or a dippy hippie – I am an educated person who does not want to die of breast cancer or unknowingly damage my health. I use Tom’s Toothpaste, I cook with coconut oil, I wash my face with Burt’s Bees and 2011 I will be creating a makeup line without dangerous ingredients in it.
There are 4 baddies in makeup. They are usually typed in 0.5 pt font on the back of your lipgloss or carton you threw out. Here they are big and bad.