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A Diamond Is Forever – THE FOREVERMARK TRIBUTE COLLECTION
Illustration by Lulu Qu
Forevermark unveiled its Forevermark Tribute™ Collection, a celebration of women through diamonds, at a private cocktail event in New York City’s Chelsea neighborhood. The new Forevermark Tribute™ Collection pays tribute to the unique qualities and characteristics of a woman. Celebrities including Chrissy Teigen, Zendaya, Ashley Graham, Freida Pinto, Chloë Moretz, Halima Aden, and Arizona Muse attended, adorned in Forevermark diamonds, to catch a glimpse of the dazzling multi-diamond designs and reflect on their own unique qualities worth celebrating, while DJ Alexandra Richards provided music.
Pinto’s hair was done with Biolage R.A.W stylers, by Chris Naselli.
The Forevermark Tribute™ Collection is comprised of an assortment of layered pendants, stackable rings and drop earrings featuring multiple Forevermark diamonds in different shapes, set in 18k white, yellow, and rose gold. Each Forevermark diamond in the collection is representative of a woman’s individual qualities, which together, make her the unique, multi-dimensional person that she is. The pieces can be harmoniously stacked or layered to pay tribute to the distinct characteristics, personality and style of the woman wearing them.
Charles Stanley, President of Forevermark US, explains, “Just as each diamond tells a story, each woman has her own story to tell. The Forevermark Tribute™ Collection symbolizes the unique and multi-dimensioned woman wearing it. It makes the perfect gift to buy for a loved one to celebrate her many amazing qualities, or to buy for oneself, to recognize one’s own individual characteristics and achievements.”
The Forevermark Tribute™ Collection is available at participating Forevermark jewelers. The national television commercial debuted on November 6th and will run until Christmas, along with digital and print creative and social media.
At the event, Forevermark also previewed its newest collaboration with featured designer Jade Trau. The Forevermark x Jade Trau Alchemy Collection is the next evolution of the five year partnership between the designer and the brand, marrying the world’s most carefully selected diamonds with Jade’s meticulous attention to detail and commitment to quality.
As a fifth generation diamantaire, Jade intrinsically understands how to design jewelry that best showcases a diamond’s true brilliance. With four diamond shapes – emerald, round, pear, and marquise – at the core of the Alchemy collection, it was Jade’s intention to design jewelry that evokes the same connection to diamonds that she developed at a young age. This passion is imbued into the Forevermark x Jade Trau Collection, inspiring women to form this bond and radiate the essence of who they are through the diamond shapes as Jade has conveyed with her designs.
The Forevermark x Jade Trau Alchemy Collection will be available at select Forevermark Jewelers in early 2018.
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collections/jade-trau- collection ABOUT FOREVERMARK
Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
FOREVERMARK DIAMONDS BEYOND the 4C’s
Forevermark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.
FOREVERMARK DIAMONDS ARE RARE
Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.
FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED
Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
FOREVERMARK INSCRIPTION & GRADING
Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorized Forevermark Jewellers. Authorized Forevermark Jewellers are able to supply aForevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities – cut, colour, clarity and caratage – of each Forevermarkdiamond. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorized Forevermark jewelers. For more information and to find your nearest Authorized Forevermark jeweler go to www.forevermark.com.
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Forevermark Black Label Collection Launch in NYC
Forevermark Black Label Collection was launched last Wednesday night in NYC. Guests gathered at Cedar Lake venue for an evening full of sparkle as Forevermark introduced a new generation of diamonds, cut with supreme symmetry and unprecedented accuracy to release a dazzling light.
Forevermark Black Label Collection, the most exclusive collection of diamond cuts ever conceived, at a private cocktail event in New York City, where the brand also unveiled its collaboration with artist Angie Crabtree. Crabtree magnified the beauty of the Forevermark Black Label Collection by painting the diamond facets enlarged 1,000+ times, on four custom wrapped canvases in each shape. Celebrities including television personality Olivia Culpo, model Rachel Hilbert and influencers Danielle Bernstein of We Wore What and Arielle Nachmani of Something Navy attended to catch a glimpse of the unrivalled diamond collection.
Charles Stanley, President of Forevermark US said, “In our constant pursuit of absolute beauty, we are proud to unveil this new exclusive range of diamonds. Angie Crabtree was the ideal artist to collaborate with on the launch of Forevermark Black Label. The artistic realism in her work allowed her to flawlessly capture the perfect symmetry and unrivalled sparkle of the diamonds in her paintings.”
Available in round, square, cushion, and oval shapes, the Forevermark Black Label Collection represents a new generation of diamonds cut with supreme symmetry and unprecedented accuracy to release a dazzling light unlike anything seen before. As the world’s leading diamond experts, The De Beers Group of Companies has spent the past two decades studying how light travels within a diamond, based on its cut and polish, facet alignment, and shape.
For the first time, fancy shape diamonds are able to exhibit maximum brilliance, fire and scintillation comparable to round brilliant cuts, displaying unmatched sparkle through perfect symmetry. Cutting a Forevermark Black Label diamond requires exceptional craftsmanship to maintain flawless symmetry through the perfect proportions of the facets allowing a “Compass of Light”™ to emerge: a symmetrical arrow pattern that makes Forevermark Black Label diamonds sparkle like no other.
“The very first diamond I ever painted was inspired by Forevermark’s classic slogan “A Diamond is Forever,” so our collaboration feels perfect. I’ve really enjoyed creating these pieces because their Black Label Diamonds have the most unique designs I have ever painted,” Crabtree said. “It’s also my first time using custom shaped canvases, which really emphasizes their beauty. Because precision is so important in my work, I can truly appreciate the supreme symmetry and light performance of the BlackLabel Collection.”
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Fashion illustrations for Forevermark
Here are some fashion illustrations did by LULU about Forevermark.
This is LULU’s live sketch at the event.
More information about Wednesday night event Forevermark Celebration of ‘A Diamond is Forever’ please via https://www.heydoyou.com/2015/10/forever-celebrates-a-diamond-is-forever-with-premiere-of-new-campaign-the-one/.