MARTONE LAUNCHES FIRST-EVER COLLAB WITH PERONI

Peroni Nastro Azzurro, Italy’s No.1 premium beer, is unveiling its first-ever collaboration with coveted fashion bike brand, Martone Cycling Co. This limited edition
“Martone for Peroni” bike was revealed in May and doubles both as a functioning, versatile lifestyle essential and as a coveted design item turned collector’s piece.

The Martone for Peroni bike was designed to conjure daydreams of a quintessential Italian summertime, of afternoons spent leisurely pedaling through the countryside, with a picnic in your bike basket and the sun on your back. There is a European sensibility to the design and usefulness of each Martone bike, aligning perfectly with the fashionable Italian lifestyle represented by Peroni Nastro Azzurro.

“Who doesn’t daydream about warm Italian summers? Both Martone Cycling and Peroni evoke ideas of carefree, light-hearted luxury – where for a moment, we set aside our troubles and get lost in happiness,” said Martone Cycling creator Lorenzo Martone. “My family is of Italian lineage, so this partnership makes me happy in my soul. It feels like a celebration of the good life and a reminder to enjoy the simple pleasures. In the end, that’s all that matters.”

Pulling inspiration from the luxurious, nonchalant undertones of Federico Fellini’s masterpiece “La Dolce Vita,” the 50-cm step-through Martone for Peroni bike is outfitted with an architectural basket perfect for carrying a picnic bursting with Italian noshes, such as Peroni and fresh cheeses, or olives and cured meats. The clean white frame is accented by Peroni’s signature blue in the rubber wheel treads and seat, and a more translucent blue is seen in the Lucite pedals. A pop of red accents the classic design in the handlebar grips and in Martone’s signature red chain.

“Peroni embodies the understated style and impeccable quality that Italy is celebrated for in all that we do,” said David Schmid, Peroni U.S. marketing director. “That’s why we’re so thrilled to partner with Martone, another brand that beautifully represents the best of the Italian lifestyle and shares our commitment to craftsmanship. Through this collaboration, we’ll bring a little taste of the easy and subtly sophisticated Italian summer to America.”

The limited edition collector’s bikes will be available for purchase exclusively in the U.S. through www.martonecycling.com beginning June 6.

In addition, a special sweepstakes giveaway will run from May 2 through August 31 for U.S. residents 21 and older to win one of these designer pieces. No purchase necessary. For official rules and details, including how to enter, visit www.BikePeroni.com. Void where prohibited.

About Martone Cycling Co. (www.martonecycling.com)

Designed in New York City and crafted in Taiwan, Martone bikes are composed of steel alloy and aluminum, weighing in at a mere 26 pounds (with basket). The wheels are 700 x 32c wide with stainless steel hubs and puncture resistant tires to tackle city streets. The one speed “Martone for Peroni” bike handles with ease, perfect for smooth rides and relaxation. Social media channels (FB, Twitter, Instagram, Pinterest) link MCC to the biking and fashion communities and celebrate the Martone enthusiasm for sharing.

About Peroni Nastro Azzurro (www.peroniitaly.com)

Peroni Nastro Azzurro, Italy’s No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SSRex – the only Italian ship to ever receive the ‘Nastro Azzurro’ award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the ‘Nastro Azzurro’ or ‘Blue
Ribbon’ is displayed in Peroni Nastro Azzurro’s name and branding as a symbolof the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com

Related Post

0 Comments

Create Birds in Watercolor, Collage, and Ink with Geninne’s Art

Santa Fe nature artist Geninne D Zlatkis is well-known on Instagram and Pinterest for her charming paintings and collages of birds. In GENINNE’S ART: BIRDS IN WATERCOLOR, COLLAGE, AND INK (Quarry Books, June 12, 2018, $24.99 US), for the first time, she offers her fans a field guide to her art process. A skilled nature photographer as well as artist, Geninne begins her work in the field by observing and photographing birds and flowering plants. Then takes her observations back to the studio, where she turns them into works on paper.

Readers will discover, step-by-step, how Geninne selects her materials and then creates her personal imagery. What makes Geninne’s work so successful is her imaginative and colorful interpretation of the birds she has observed so closely. Her work is approachable, and her fans will love to see how she does it, so that they can try it too.

To get them started, the book will include a selection of collage papers, as well as two Geninne prints that can be removed from the book. Geninne brings a wide and ready audience with her to this project.

Geninne D Zlatkis is an artist living in sunny Santa Fe, New Mexico, with her husband, two teenage sons, and a cute red-heeler-mix named Zorro. Geninne’s art draws inspiration from the natural world. Focused on birds and native plants, her work is a charming blend of close observation with colorful imagination in watercolor, collage, ink, and pencil. She designs a home decor line for Hallmark, an avian calendar and gift line for Galison, and has published one book, Making an Impression, with Lark, in 2012. Geninne’s huge fan base follows her art activities and nature photography on her blog, Geninne’s Art Blog.

GENINNE’S ART: BIRDS IN WATERCOLOR, COLLAGE, AND INK

On-Sale Date: June 12, 2018

$24.99 US · $32.99 CAN · 160 pages · Paperback

ISBN: 9781631594755

Quarry Books, an imprint of The Quarto Group

Related Post

0 Comments

All-Natural No Artificial Tea – Straight Up Tea

Straight Up Tea is straight up all-natural. No artificial colors and no artificial flavors. Ever. With three levels of sweetness – Unsweetened, Sorta Sweet, and Sweet – there’s a Straight up Tea for every taste. Available at retailers nationwide in the beverage aisle.

Unsweetened Straight Up Tea

An all-natural taste of fresh-brewed black tea. Simple and delicious. It doesn’t get any more straight up than this!

  • MSRP: $4.99 (6 pack); $1.49 (18.5 oz singles)

Sorta Sweet Straight Up Tea

A hint of sugar meets fresh-brewed black tea taste for a refreshing, all-natural blend that will totally hit your sorta sweet spot!

  • MSRP: $4.99 (6 pack); $1.49 (18.5 oz singles)

Sweet Straight Up Tea

Fresh-brewed black tea with real sugar, there’s nothing artificial about this sweet combo!

  • MSRP: $4.99 (6 pack); $1.49 (18.5 oz singles)
0 Comments

Celebrate Bar Pa Tea One Year Anniversary With Lulu’s Art

To commemorate its first anniversary, Bar Pa Tea is collaborating with artist Yueming Lulu Qu on an art series titled “Celebrate.” Inspired by Bar Pa Tea and its home city, the pieces feature New York’s diverse personalities through its distinct inhabitants and iconic landmarks, unified by their shared penchant for constant reinvention and, of course, bubble tea.

Here are some photos of the One Year Anniversary Celebration Night at July 26th!

ABOUT YUEMING LULU QU

Art, fashion, passion, love, food, multi-cultural melting pot…this is how we often describe our city, no? Our city has millions of stories going on within every block every day. Don’t you agree we are so lucky to live in an amazing city that brings so many inspirations? I do.

Four years ago, I moved from Beijing for graduate study at Fashion Institute of Technology; this accounts for my second MFA – if there were such a thing as a PHD in Illustration I would pursue it. My first was an MFA in traditional Chinese Painting from Central Academy of Fine Arts. For Chinese painting, I use ink, gouache and soft brushes, which I still use in my current illustrations. Similar to how America brings all cultures together, I use traditional Chinese painting methods to illustrate New York City’s modern topics; predominantly fashion lifestyles and our beloved city landscapes. I think of fashion lifestyle as not only about high fashion during certain weeks, but more importantly about anyone who loves their life with a sense of pride. They are positive, they are kind, they are beautiful inside out, they are bravely chasing their dreams, and of course they have their own unique fashion styles.

Education: 

Fashion Institute of Technology

The Central Academy of Fine Arts (Beijing, China)

Minzu University of China

Website:

www.qululululu.com

Instagram

@qululululu

ABOUT BAR PA TEA

Patrick showcases flavor over sweetness at Bar Pa Tea, creating a more healthful alternative to the original beverage without compromising the distinct taste and experience of traditional bubble tea. The recipes feature tapioca pearls that are free of additives and drinks sweetened with pure cane sugar instead of corn syrup.

Bar Pa Tea provides a menu of highly customizable drinks, allowing the customer to adjust sweetness in increments and choose whether they would prefer it hot or cold. Bar Pa Tea even offers alternatives to the traditional tapioca pearls, most notably their signature “miniature bubbles.”

The selected menu showcases the flagship’s favorite and most popular items, creating a uniquely refined bubble tea experience.

Those who share Patrick’s love for both the nostalgia of bubble tea and the goal of a healthful lifestyle will find true satisfaction in the choices that Bar Pa Tea offers.

Location:  85 KENMARE ST, NEW YORK, NY 10012

 

Related Post

0 Comments

Hidden Valley Original Ranch Seasoning and Salad Dressing Mix Shaker

It’s the Original Ranch® Seasoning Dip & Salad Mix but in a new, convenient way to measure and shake it out. It’s also a great option to have on your tabletops so it’s easily accessible when you’re cooking or eating!

You can use the shaker in many ways. Shake the seasoning onto meats or poultry before and after cooking, or use it to add delicious ranch flavor to fries, veggies or popcorn just before serving.

Shake in as much as your heart desires but we recommend taste-testing along the way. You can also check out HiddenValley.com for delicious recipes using the Original Ranch® Shaker. Hidden Valley® is best if used within one year of manufacture. Hidden Valley is always adding fresh and delicious new recipes to our site! Discover all the great meals and snacks you can make in our Recipes section.

Hidden Valley® Shakers are available online and in stores nationally. Visit the product page of the item you’re looking for and click “Buy Now” to discover online retailers selling the specific Hidden Valley® product you’re craving. Or, head to your local supermarket! If you can’t locate a particular flavor in your local supermarket, try talking to a store manager to see if it can be obtained for you or through this link, https://www.hiddenvalley.com/.

RANCH MAC ‘N CHEESE – CREAMY

Ingredients

2 teaspoons Hidden Valley® Original Ranch® Salad Dressing and Seasoning Mix

1 lb. gemelli or elbow pasta

4 tablespoons unsalted butter

4 tablespoons flour

3 cups whole milk

2 cups grated sharp cheddar cheese, plus more for garnish

Recipe Instructions

  1. Cook pasta according to package directions. Drain and set aside.
  2. While the pasta is cooking, heat the butter in a saucepan over medium heat until it begins to foam. Whisk in the flour until smooth and cook, whisking, for about 2-3 minutes. Stir in the milk and ranch seasoning mix and cook, stirring, until thickened, about 5 minutes. Fold in the cheese and stir until melted.
  3. Add the cooked pasta to your saucepan and mix well. Serve hot.

RANCH PARMESAN BROCCOLI

Ingredients

1 ½ pounds broccoli

3 tablespoons olive oil

2 teaspoons Hidden Valley® Original Ranch® Salad Dressing and Seasoning Mix

¼ cup grated Parmesan

Recipe Instructions

  1. Preheat the oven to 400°F. Divide broccoli into small, individual florets and chop up thicker stems.
  2. Toss the broccoli with the oil and Hidden Valley® Original Ranch® Salad Dressing and Seasoning Mix until well coated. Spread evenly on a baking sheet.
  3. Roast for 30 minutes, shaking the pan halfway through to brown evenly. Serve immediately with grated parmesan cheese.

BAKED RANCH CHICKEN

Ingredients

4 boneless skinless chicken breasts

2 tablespoons melted butter or olive oil

2 teaspoons Hidden Valley® Original Ranch® Salad Dressing and Seasoning Mix

Recipe Instructions

  1. Preheat the oven to 425°F. Place chicken breasts into a Glad® sandwich bag and pound until they ¾ of an inch thick (optional). Place the chicken breasts in a baking dish to fit. Brush with the melted butter or olive oil on both sides. Sprinkle or shake the ranch seasoning mix over the chicken on both sides. If there is any remaining butter or oil, drizzle over the seasoned chicken.
  2. Place in the oven and bake for 18-20 minutes, until cooked through and no longer pink in the center. Remove from the oven and let rest for a few minutes. Serve hot.
The Story of Hidden Valley

Over 50 years ago, Nebraska-born cowboy Steve Henson dreamed of striking it rich. So, along with his high school sweetheart Gayle, he did what so many young men before him had done and headed west.
Outside Santa Barbara, Steve stumbled onto 120 acres of sprawling land nestled in the mountains and filled with streams, waterfalls and picturesque views. The family bought the land in 1954 and the Hidden Valley® Guest Ranch was born.At the ranch, guests enjoyed the great outdoors by day and home-cooked meals by night. But it was something else that brought them back again and again: delicious, homemade buttermilk salad dressing made with a special blend of herbs and spices, lovingly prepared by the proprietor – the Original Ranch®dressing.

Guests loved it and asked for jars to take home to family and friends. Soon there was so much demand for the dressing that a mail-order business began shipping Hidden Valley® Ranch dressing to an ever-growing fan base.

Today, Ranch is America’s favorite dressing, sold across the United States and in more than 30 countries, found in thousands of restaurants, and enjoyed on everything from salads to pizza. You can still enjoy the perfect taste of Original Ranch® as well as tons of great new flavors born from the rich heritage.

 

Related Post

0 Comments

Eight O’Clock Coffee Introduces The Great Coffee Break: A Digital Escape Room Game People Can Play to Win a Year of Free Groceries

Players can visit GreatCoffeeBreak.com

from June 17 through August 11 

to solve coffee-themed puzzles in Eight O’Clock’s digital game

designed by Escape the Room

Eight O’Clock Coffee, America’s original gourmet coffee, today announces the release of The Great Coffee Break: a digital escape room game that people can play for the chance to win a year of free groceries! The Great Coffee Break is the first Augmented Reality-triggered digital game designed by Escape the Room and can be launched by scanning any Eight O’Clock Coffee package with the Shazam app – or by going directly to GreatCoffeeBreak.com. Set in a fictitious animated roastery, players will solve coffee-themed puzzles to help bags of Eight O’Clock “escape the roastery.” The Great Coffee Break will run from June 17 through August 11, 2018, and eight people will win the grand prize: free groceries for a year.*

Since 1859, generations of Americans have been connecting over Eight O’Clock – enjoying rich, smooth coffee as they share conversations, celebrate special moments, and play games together. The Great Coffee Break will provide consumers with a new way to experience their love of coffee and gaming by leveraging the escape room trend that has grown exponentially in recent years.

Players of the Great Coffee Break will explore different virtual rooms within the roastery to find clues, solve puzzles, and complete the mission. Eight O’Clock Coffee’s game is designed to facilitate the satisfying feeling of discovery that players experience in physical escape rooms – which may be the reason that they have grown in the US from 22 in 2014 to about 2,300 today.

“With the Great Coffee Break, we are tapping into one of the hottest emerging trends in a way that is meaningful to coffee drinkers and relevant to today’s lifestyle,” said Michael Scalera, Senior Brand Manager at Eight O’Clock Coffee. “Our fans tell us all the time that enjoying Eight O’Clock Coffee is key to their day – and it’s certainly key to solving the Great Coffee Break. Plus, while people are ‘escaping the room’ they’ll have a chance to escape their grocery bill for a year.”

Eight O’Clock Coffee has long provided a meaningful way to bring people together, as does Escape the Room – so putting our brands together was a natural fit,” said Victor Blake, Founder and CEO, Escape the Room. “Bringing both of these experiences to life virtually in a way that makes sense for a solo player was my primary inspiration for The Great Coffee Break game. I’m thrilled with how the game turned out, and I think people will really enjoy playing…hopefully with a cup of Eight O’Clock in their hand.”

Scalera adds, “The Great Coffee Break is a game, not a true reflection of the process at our roasting facility in Landover, MD. We have to keep some secrets, after all.”

The Great Coffee Break promotion runs from June 17, 2018 through August 11, 2018 and was conceived and executed by The S3 Agency in Boonton, NJ. The game is being supported by in-store and digital advertising, social media, and public relations outreach.

To play the Great Coffee Break and for complete rules and details, go to www.GreatCoffeeBreak.com.

*Each Grand Prize of is a year of free groceries, defined as $8,000 awarded in the form of a check. No purchase is necessary to enter. Open to legal residents of the 50 United States or D.C., age 18 or older.

To learn more about Eight O’Clock Coffee, visit www.eightoclock.com. For more information about Escape the Room, visit EscapeTheRoom.com.

About Eight O’Clock Coffee

An American family tradition since 1859, Eight O’Clock Coffee joined the Tata Global Beverages family of brands in 2006. This beloved brand with whole bean coffee heritage has been brewed with passion for over 150 years and remains a top five brand in the U.S. coffee segment today. Eight O’Clock has a full range of varieties, medium to dark roasts, single origin and indulgent flavors, available in whole bean, ground and single-serve forms. Eight O’Clock Coffee’s Center of Excellence sources its high-quality Arabica beans from the world’s best origins; the beans are then expertly blended, roasted and packaged at the brand’s facility in Landover, MD.  Headquartered in Montvale, NJ, Eight O’Clock Coffee extends the reach of Tata Global Beverages with its national distribution at leading U.S. retail customers.  According to Nielsen Homescan, the brand continues to rank highest in consumer loyalty and repeat among packaged coffee buyers, which is further validated with 4+ star product review scores.  A true original, Eight O’Clock has crafted a coffee legacy by delivering consistent quality, great taste and value.  For more information about America’s original gourmet coffee, please visit www.eightoclock.com and follow us at www.facebook.com/eightoclockcoffee.

About Escape the Room

Starting with one game played in New York City in October of 2013, Escape the Room has grown into what is now known as the premiere live game and entertainment company in the United States. Developed by an all-star team of puzzle designers, theme park engineers and set designers, Escape the Room creates interactive, immersive games rooted in hyper-realistic scenarios with state of the art technology that sets the bar for experiential entertainment. With dozens of “rooms” in multiple cities across the country, including Atlanta, Boston, Dallas, Detroit, Houston, Milwaukee, New York, Philadelphia, Pittsburgh, Scottsdale, St. Louis, and Washington, DC, Escape the Room brings gaming into the real world. For more information, visit www.escapetheroom.com.

Related Post

0 Comments