Marketing Essentials (Friday mornings)
My teacher for this class is Lee Boylan from DYG. DYG is a huge agency based in New York that specializes in predicting consumer trends. So… basically, she knows what she is talking about 🙂 DYG, Inc. was founded in 1986 by Daniel Yankelovich, Florence Skelly, Madelyn Hochstein and Patrick Grande. The company is a recognized leader in the field of social and marketing research. The firm is distinguished by its expertise in the analysis and interpretation of social/cultural trends and human motivation. I really really want to work for a trending agency! The closest thing I can compare it to in Toronto is HotSpex, I have been a member since 2004. 2 years ago, I interviewed for an analyst position there and was told quite frankly that though I qualified, they didn’t think I was a good personality match for the job. They were probably right ha ha.
We have a consistent readings, tests, projects and exams for the next 8 weeks. So here we go! Customer equity, societal marketing concept, production marketing concept, consumer perceived value, marketing myopia, selling marketing concept…
Principals of Beauty Technology (Saturday all day class 6 hrs oh.em.gee)
This class is all about the technical side of beauty…that means all the chemical ingredients, the process it gets developed, approved, tested, claims for all product categories. I feel like Kim Possible! So there is OTC (over the counter) and then Cosmetic. The teacher for this class is Amy Chang. She is an industry professional who has a background in organic chemistry and chemical engineering. So you can imagine it a little bit overwhelming to hear her talk about my favorite lipstick in terms of humectants, solubilizer, viscosity and emulsifiers. O_O. But this is gonna be a tough class considering I have no background in science. But… we made a lipstick in the first class!
For this class, because it is a double class (on Saturdays) it is only 5 weeks long instead of 8. Which means… I have 2 assignments and a test by next class. Cosmetic Chemistry is going to be a tough class for me but we are making eye shadow next week! Yay.
Back to studying!