Canada-based Mistura Beauty Goes to Hollywood
Newly launched Mistura Beauty to be Presenting Gift Sponsor at two Celebrity Events
OTTAWA, November 13th, 2008 – Ottawa-based cosmetics firm Mistura Beauty has announced that it has been selected as the presenting gifting suite sponsor for The 66th Annual Golden Globe Awards® to be held in Hollywood, California on January 11th, 2009. Over 80 nominees and presenters will receive Mistura’s top-selling product, the 6-in-1 Beauty Solution™, a multi-functioning mineral-based powder that self-adjusts to all skin types and colors. “We have an exceptionally unique and revolutionary product” says Andi Marcus, President and CEO of Mistura Beauty. “Our all-in-one product is highly “pitchable” which makes it ideal for swag and giveaways.”
Mistura will follow the Golden Globes with a six day stint in Park City, Utah as a gifting sponsor for the 2009 Sundance Film Festival, further promoting their brand. “We have had tremendous success with celebrities in the past so it just made sense to continue these marketing strategies” notes Marcus, citing Olympians Nastia Liukin and Jennie Finch as Mistura enthusiasts in addition to actress Jill Hennessy and award-winning CNN reporter, Christiane Amanpour.
Mistura shot into the headlines in 2008 after their successful launch in March and after signing celebrity jockey and VOGUE® model, Chantal Sutherland, as the face of their Mistura product line. Sutherland, who recently vied for a win at the Breeder’s Cup as the only participating female jockey, has moved to Santa Anita, California to combine her thoroughbred racing with starring roles in two upcoming reality TV shows. She is scheduled to appear on David Letterman in December and plans to attend the Golden Globe event with Mistura in January. Mistura’s collaboration with Sutherland is both an industry first and a Canadian first which was covered by CTV News, NBC News and TSN. “It truly is a win-win situation for us all” says Marcus. “We have brought some glamour and freshness to an otherwise male-dominated sport and Chantal has worked tirelessly to promote our product from both an athlete’s and beauty enthusiast’s perspective.”
A SkyMall Top-Seller, Mistura’s 6-in-1 Beauty Solution ™ will soon be available at www.blissworld.com in addition to Miles Kimball’s As We Change catalogue. “We are expanding rapidly” notes Marcus “retailers love the fact that they don’t have a multi-item product line to worry about. There are no extensive inventory management issues and it is effectively a “try-and-buy” product. We are hoping that our concept will be appealing to larger establishments like Sephora, Bliss Spas and Canada-based Shopper’s Drug Mart in the upcoming months”. Asked where she feels the product would be most successful, Marcus adds “QVC, Canada-based TSC…any shopping channel to be honest. It would be an incredibly lucrative relationship and is therefore something that we are currently working towards. We intend to pursue this avenue vigorously.”
For more information about Mistura, please visit www.misturabeauty.com
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