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Unleashing Feline Curiosity: Exploring the Enchanting World of the Vitakraft Cat Puzzler
Cats, with their mysterious allure and playful nature, have captivated human hearts for centuries. As feline companions become an integral part of our lives, it’s only natural to seek innovative ways to engage their curiosity and keep their minds sharp. The Vitakraft Cat Puzzler emerges as a beacon of enchantment, offering a dynamic and captivating experience that not only entertains our feline friends but also fosters their cognitive development.
Internationally trusted pet food brand Vitakraft® announces the launch of a brand-new Vitakraft Puzzler Treat Dispensing Toy. This new addition to the Vitakraft family is the first cat toy for the brand. The wobbling puzzle toy dispenses treats as a reward for the cat’s hard work. Each Puzzler Treat Dispensing Toy comes with a free fun-sized bag of Meaty Morsels cat treats and can be refilled with other Vitakraft treats. The toy hits Walmart shelves at 600 locations now for a limited time. Now pet parents everywhere can treat their favorite felines to a stimulating new toy and some great new snacks. The Vitakraft Puzzler Treat Dispensing Toy is available at an SRP of $9.98.
With its bowl shape and tilt stopper, the refillable new Puzzler Treat Dispensing Toy is great for cats, not just for entertainment but for mental stimulation too. The bowl is filled with a handful of treats, which the cat forages around for with its paw as the toy wobbles. This stimulates the cat’s natural instincts in a safe and rewarding way, and the promise of a treat keeps the cat entertained for long periods.
According to Certified Feline Training & Behavior Specialist Molly DeVoss, “Foraging is an important environmental enrichment activity that will keep your cat active and mentally challenged for a happier, longer life. The Vitakraft Puzzler Treat Dispensing Toy is a unique new product that not only offers cats treats but also a challenge.”
The Puzzler Treat Dispensing Toy comes with a free fun-sized bag of Meaty Morsels in Chicken Recipe with Pumpkin. The new Puzzler Treat Dispensing Toy, available now in 600 Walmart stores, joins the highly coveted line of Vitakraft cat treats available, including:
- Meaty Morsels, which are also available separately and can be found in both Chicken Recipe with Pumpkin and added Taurine to support healthy eyes and heart and Chicken Recipe with Salmon and added Omega-3 to support healthy skin and a healthy coat. Meaty Morsels refill bags are sold at an SRP of $2.99. A one-of-a-kind cat treat made from a high-protein chicken base formula, Meaty Morsels are moist and tender, bite-sized treats which are easy for cats of all ages to chew. They are made with over 70% real meat, with two layers of meaty goodness and a savory center, and are gently oven-roasted, making them great for disguising pills as well. The soft and delicious treats are made without artificial colors, making them safer for cats.
- Vitakraft PurrSticks, a tasty and nutritious snack made with real meat and premium ingredients. With over 70% meat, small batch production, and gently oven-roasted ingredients, PurrSticks are sure to have any cat purring with delight. Each stick is segmented with marks which make the treat easy to break apart and easy to portion, so one stick can easily be broken into several to be put inside the Puzzler Treat Dispensing Toy. Purrsticks are tender and tasty treats free from artificial colors and flavors. With their chewy texture, they are safe for cats aged three months and older. They are available in two irresistible flavors: Chicken Recipe and Chicken Recipe with Salmon. PurrSticks are sold in 5-packs for an SRP of $3.99.
- The Lick ‘n’ Lap line, which includes Snacks, Meaty Gravy, and Smooth Jelly, each available in single-serve pouches of Salmon Flavor and Chicken Flavor. The squeezable pouches come in three textures and two flavors to ensure every cat can find their favorite. The pouches are designed for handfeeding, which helps to promote positive bonding between owner and pet. Lick ‘n’ Lap treats are available at an SRP of $3.99.
- Souprise Snacks, a souper snack for cats with a saucy broth made with real pieces of meat! They are a perfect and palatable way to add liquid to your cat’s diet, as they can be used as an in-between meal snack, or as a food topper for finicky cats and for food transition, due to the high liquid texture. They come in a 4-pack of single-serving squeeze sachets and are available in Chicken Fillet and Salmon Fillet flavors at an SRP of $3.99.
“We have been eager to release our new Vitakraft Puzzler Treat Dispensing Toy to the public, and we’re excited that we are finally able to do so,” says Miguel Gonzalez, Chief Marketing Officer at Vitakraft. “Quality is always top priority at Vitakraft, so it was important that our first cat toy be a home run winner. We wanted a toy that would be fun for cats while also enriching them mentally, and that’s exactly what we made.”
Vitakraft cat treats can be found at major retailers nationwide, online at Amazon and Chewy, and in local pet stores. For more retail information, including retailers for Vitakraft’s full collection of small-batch cat treats, visit the Vitakraft US website. Plus, find the best tips and advice for cat owners to strengthen the bond with their cats.
About Vitakraft
What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.
Learn more about Vitakraft at www.vitakraft.us/cats, on Facebook (Vitakraft USA), and on Instagram (@VitakraftUS).
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CES 2023: With the HeartPrint Technology, Invoxia continuously monitors the cardiac health of dogs
Invoxia has announced its award-winning Smart Dog Collar will launch commercially in Q1 2023 with a sleek new design and advanced heart tracking technology that approximates that of human ECG data. Priced at $149, with data subscriptions starting from $8.25 per month, the advanced sensor and AI technology can track and monitor a dog’s respiratory and heart vitals and its activity to provide a 3600 overview of its health, wellbeing, and whereabouts.
Developed alongside veterinary specialists, Invoxia’s groundbreaking biometric Smart Collar is paving the way for preventative pet care with technology that can spot problems in a dog’s health before any visible signs surface and alert the owner in advance, increasing the chances of timely treatment and recovery. It captures and processes health data via miniaturized radar sensors, accelerometers, and edge AI within the collar to measure movement, respiratory and heart rates that would otherwise be impossible without uncomfortable electrodes.
Information is tracked, accessible, and can be shared with vets using the Invoxia app.
Data In A Heartbeat – Introducing Heartprint Technology™
Heartprint is a unique capability made possible by the AI and unique sensors built inside the collar. It provides a 2D visual representation of a dog’s cardio-pulmonary system through continuous rather than one-off measurements. It contains valuable information about the state of the heart that changes based on stress, pain, tonus levels and heart diseases.
A Heartprint Signature, like an ECG, provides information on the timings of each individual heartbeat and helps detect and analyze various forms of arrhythmia, as well as other anomalies in the resting beats pattern.
While an ECG offers a 1D temporal signal that is difficult to interpret over a long period of time, Heartprint Signature is a clever 2D representation of heartbeats that is shown as a Poincare Plot (used in human cardiovascular measurements) that summarizes rich and valuable information at a glance over a long period of time. Each (x, y) point of the Heartprint Signature represents a heartbeat, where x is the interval from the preceding beat, y is the interval to the next heartbeat, while alpha transparency is used so that patterns appear at the positions where many points overlap.
Each signal delivers data that is collected and used to build a unique Heartprint Signature of heartbeats over long resting periods, lasting from a few hours to a few days. While continuous monitoring of cardio-pulmonary biomarkers in human health is beneficial and commonplace, the sensor technology used for two-legged subjects relies on light-reflecting sensors or electrodes that don’t work on furry patients. The Invoxia Smart Dog Collar radar and motion technologies solve this problem to provide powerful ongoing insights, such as early warnings into degenerative heart diseases, congenital heart diseases, stress levels, and the presence of pain or discomfort.
“The ability to continually monitor cardio-pulmonary activity has eluded our four-legged friends for years, but with the Heartprint Signature, it is now possible. It opens the possibility of bringing true preventative care to the pet market, and as more and more data is collected using this breakthrough index, Invoxia will build ever more accurate baselines for canine health parameters across different breeds, health conditions, and doggie life stages.” said Amélie Caudron, CEO of Invoxia.
“This visualization has exciting research potential. It embeds important health data that can be analyzed at scale and used to gain insights into a wide variety of heart health states in dogs, thus becoming a tool to help improve preventative pet care.” said Romain Pariaut, DVM DACVIM DECVIM-CA, Associate Professor at Cornell University College of Veterinary Medicine.
From Wellbeing to Whereabouts.
The new Invoxia Smart Dog Collar has a new look and feel and is suitable for a wide variety of medium and large-sized dogs. Its silicone design makes it lighter (0,34lbs), more robust, and easier to maintain, while still remaining comfortable for the animal, and it will come in several colors including yellow, red, green, gray, and black. Packed with proprietary technology, the Smart Dog Collar performs the following functions:
● Vital Sign Monitoring: Developed with board-certified veterinary cardiologists in the US, it measures resting heart rate and respiratory levels along with a dog’s Heartprint Signature
● Behavioral/Activity Tracking: It can automatically detect multiple activities to monitor the time a pet spends running, walking (at home, while dog sitting or in dog care), eating, drinking, barking, or scratching, alerting to potential skin conditions. It can help detect and monitor any volatilities or changes in appetite
● 24/7 Location Tracking: The Invoxia Smart Dog Collar intelligently combines Bluetooth, Wi-Fi, and GPS to offer owners accurate location details with maximum battery efficiency. Its intelligent escape alerts can help owners track even the most runaway-prone dog, and with geo-fencing, users can set parameters and be alerted if a dog strays. With a built-in buzzer, users can detect when a dog is close by, if it’s hiding under a car, or trapped in a garage. In addition, the integrated GPS locator allows owners to locate their dog if stolen while wearing the Smart Collar.
Pricing and Availability
The Smart Dog Collar will be available commercially in Q1 2023, priced at $149, with data subscriptions starting from $8.25 per month. It is available for demonstration during CES at the Invoxia Booth Venetian Expo #54225. For further information, visit (smartdogcollar.com).
About Invoxia
Invoxia is a French startup with a strong track record of conceiving smart consumer products from beginning to end and distributing them at scale. Its product portfolio includes a range of best-selling GPS Trackers to prevent vehicles and other valuables from being lost and stolen and specific AI-Powered Pet Tracker, first launched in 2018. With multiple patents and international awards, the Smart Dog Collar leverages Invoxia’s unique innovation capability to reinvent pet health and the way we care for dogs based on data from millions of days of dog activity analyzed since 2018.
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[Gifts that Give Back] PT Runs Free Book Donates Proceeds to Foster and Adoption-based Animal Rescues
Help animals in need this year by gifting a new children’s book featuring rescue dog PT (who also has 3 legs) that gives back to animal causes! More than 6 million companion animals end up in shelters each year. A meaningful way to celebrate the holidays is to help animals in need by gifting this new children’s book PT Runs Free that gives back to animals in need. All proceeds from the book with always be donated to foster and adoption-based animal rescues.
PT Runs Free written by Jason Kraus and illustrated by Connor DeHaan is an inspirational story featuring rescue dog PT and his journey from a neglectful family and as a shelter dog, to losing his leg and to never give up. Not only is this book written with an inspirational message, but the power of hope is being spread as all proceeds are being donated to Southwest Florida rescue groups and humane societies to help with Hurricane Ian displaced pets and needs.
PT’s owner Angie McGilvrey says there are two reasons she and husband Joe, owners of APEX Physical Therapy, wanted to share their dog’s story. “First, each of us, adults and children alike, have obstacles we are faced with throughout life, and we hope that PT will inspire others through positivity and determination to never give up and they too can conquer their obstacles,” she explains. “Secondly, we wanted to teach the next generation of pet owners humane education and why it is so important to be kind to animals. We feel that we can make the greatest impact in animal rescue by educating our youth.”
Author Jason Kraus was inspired to tell PT’s story because there are so many life lessons children AND adults can learn from his bravery and perseverance. “His life’s story exemplifies the resilience many rescue dogs exude as they often go through,” he continues.
ABOUT PT Runs Free:
This picture book, based on a true story, shares the uplifting tale of PT the rescue dog. PT faces many challenges in life, but never gives up! With the powers of positivity and determination, he overcomes a neglectful family, life as a shelter dog and even the loss of his leg! Find out how the incredible three-legged rescue regains his ability to run free, all while educating and inspiring children in schools and community centers along the way.
The real PT who was found injured on the side of a road in Miami, FL is now living the good life with his forever family in Fort Myers, FL. As a therapy dog, PT goes to work every day with his parents, Joe and Angie, the owners of Apex Physical Therapy. PT serves as the clinic’s mascot, spreading kindness, and inspiring those in pain or recovering from challenges of their own. On his days off, PT teaches children about empathy and the importance of adopting rescue dogs still waiting to find their forever homes.
Jason said his favorite part of the book is the ending! “When PT overcomes all of the obstacles and finally gets to play fetch with all the kids,” he says. “After reading PT Runs Free, I would like parents and kids to have an understanding of how amazing rescue dogs truly are. I would also like people to understand that no one is ever broken, if you never give up you can overcome anything in life. My hope for PT runs free is also that it inspires children who have undergone amputations and gives them someone to look up to. I also hope that other children reading it gain a greater sense of love and appreciation for other children who have lost a limb or may look different than them.”
Currently, PT is recovering from another obstacle – he recently underwent ACL surgery. “Once he is ready, he will be on tour doing ‘Never Give Up’ workshops at local churches, YMCA, kids camps and more. We will take his book and read it to kids and PT will go around and pass out high fives and spread the message to Never Give Up,” Angie adds.
The creation of PT’s book also inspired Angie & Joe McGilvrey to start their own 501 c3, Bella’s Heart of SWFL.
The book can be purchased at:
Amazon: PT Runs Free: Kraus, Jason, DeHaan, Connor: 9798218046088: Amazon.com: Books
Barnes & Noble: PT Runs Free by Jason Kraus, Connor DeHaan, Paperback | Barnes & Noble® (barnesandnoble.com)
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Don’t forget to look for gifts for your furry friends in this holiday season
Pet Honesty‘s new cat health supplements provide targeted support for cats’ top health and quality of life concerns, including Hairball Support, Calming, and Hip + Joint Health. All of Pet Honesty‘s supplements are formulated with the highest quality natural ingredients and premium active ingredients that are science-backed and vet-approved with the bonus of pet-approved tastes for an easy daily routine. These treats are crunchy, creamy, & delicious. Yes, even you picky cats will love it!
All PetHonesty products are made in the US with US and globally sourced ingredients and are produced in a GMP compliant facility that meets the highest safety standards so you can rest assured you’re giving your pet the best quality product possible! PetHonesty is also a NASC member company meaning it’s met the highest quality and compliance standards for pet supplements.
PetHonesty’s Cat Hairball Support Dual Texture Chews
Give your purring pal the nutrition she needs and the taste she craves with PetHonesty delicious dual-texture treat! These tasty chews feature a crunchy outer shell with a creamy filling inside. Free from corn, wheat, and soy – they feature a blend of ingredients like Apple Pomace, Psyllium Husk, Citrus Fiber, and Omega-3s to promote the removal of hairballs and support healthy skin. So you can rest easy knowing you’re giving her a high-quality treat that will help her stay healthy and hairball-free!
- Hairball Support is a delicious chew that helps promote the removal of hairballs and support skin health. The result? Less of those horrible noises that have you running for the paper towels again. Powerful wholesome ingredients are packed inside a unique texture format that’s crunchy on the outside and creamy on the inside, offering a taste and texture combination that cats love.
- These easy-to-give chews contain key functional ingredients to help minimize hairball formation, promote the removal of hairballs, and support skin & digestive system health. Plus, with a taste and texture 9/10 cats love, giving them a chew is a stress-free way to help support their health from the inside out!
- Hairball Support chews are filled with health-supporting ingredients you can trust. Apple Pomace helps maintain a healthy digestive system. Zinc helps maintain skin health, supports the immune system and cognition, and supports other key benefits! Psyllium Husk is frequently used in hairball and digestion products to support bowel function and health.
- A taste your pet will love & results you can trust. Made with the most effective natural + premium ingredients. Formulated without corn, wheat, or soy. No artificial preservatives, colors, or flavors.
PetHonesty’s Cat Calming Dual Texture Chews
Give your purring pal the nutrition she needs and the taste she craves with PetHonesty delicious dual-texture treat! These tasty chews feature a crunchy outer shell with a creamy filling inside. Free from corn, wheat, and soy – they feature a unique blend of the powerful amino acids, Thiamine and L-Theanine, and natural Chamomile to help alleviate stress and anxiety. So you can rest easy knowing you’re giving her a high-quality treat that will help her stay cool, calm, and collected!
- Calming is a delicious chew that helps provide support for cats who are feeling a little nervous by promoting relaxation, and as a result, perhaps helping you feel more relaxed too! Powerful wholesome ingredients are packed inside a unique texture format that’s crunchy on the outside and creamy on the inside, offering a taste and texture combination that cats love.
- These easy-to-give chews contain key functional ingredients to help promote relaxation and soothe anxiety, support cats exhibiting nervousness, reduce the effects of normal environmental stress, and may also help curb destructive behavior. Plus, with a taste and texture 9/10 cats love, giving them a chew won’t become an added stressor when they’re already feeling a bit stressed.
- Calming chews are filled with health-supporting ingredients you can trust. L-Theanine supports cats in situations that may cause stress or anxiety. L-Tryptophan helps manage normal stress and maintain a normal disposition. Chamomile is often used in herbal medicine to help soothe anxiety. And they’re all in a delicious chicken flavored chew your cat will love!
- A taste your pet will love & results you can trust. Made with the most effective natural + premium ingredients. Formulated without corn, wheat, or soy. No artificial preservatives, colors, or flavors.
PetHonesty’s Cat Hip & Health Joint Dual Texture Chews
Give your purring pal the nutrition she needs and the taste she craves with PetHonesty delicious dual-texture treat! These tasty chews feature a crunchy outer shell with a creamy filling inside. Free from corn, wheat, and soy – they feature a unique blend of ingredients like Glucosamine, Green Lipped Mussel, Calcium Fructoborate, and Manganese to keep your cat playing, pouncing, and purring. So you can rest easy knowing you’re giving her a high-quality treat that will help her maintain mobility!
- Hip + Joint Health is a delicious chew that helps relieve stiffness and maintain mobility in your cat’s joints, so they can keep purring, playing, and pouncing! Powerful wholesome ingredients are packed inside a unique texture format that’s crunchy on the outside and creamy on the inside, offering a taste and texture combination that cats love.
- These easy-to-give chews contain key functional ingredients to help maintain joint mobility, ease joint stiffness, and offer support for cats with occasional joint discomfort. Plus, with a taste and texture 9/10 cats love, giving them a chew is a simple way to help them feel more comfortable and active again!
- Glucosamine can help reduce joint discomfort and plays an important role in making the essential building blocks of the body’s joints, including ligaments, tendons, cartilage, and synovial fluid. Green Lipped Mussels contain Omega-3s and antioxidants to help support joint mobility. Calcium Fructoborate helps occasional joint stiffness and discomfort.
- A taste your pet will love & results you can trust. Made with the most effective natural + premium ingredients. Formulated without corn, wheat, or soy. No artificial preservatives, colors, or flavors.
Pet Honesty, a trusted leader in premium, natural pet health products, is on a mission to help pet parents elevate their pet‘s vitality for more joyful moments together. Founded originally as an innovative e-commerce brand in 2018 and headquartered in Austin, TX, the company specializes in vet-approved pet supplements made with natural base ingredients and premium active ingredients, providing functional pet health benefits backed by science and certified by the NASC. Pet Honesty products are formulated in an FDA-registered facility in the U.S.A. and are available for purchase online at Pethonesty.com, Amazon, Chewy, and Petco and select neighborhood pet retailers nationwide. For personalized guidance and education about Pet Honesty products, visit Pethonesty.com and follow @PetHonesty on Facebook, Instagram, TikTok and LinkedIn.
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Vitakraft Treats: The Best Stocking Stuffers for Your Feline Friends
Because Vitakraft Knows ‘What Cats Are Really Into’
Our cats are our family, and like any other member of the family, they deserve some exciting gifts for the holidays. There’s nothing more exciting to a cat than a delicious treat, and since Vitakraft® knows ‘What Cats Are Really Into,’ the choice can only be Vitakraft Cat Treats, perfectly sized to be stuffed into your cat’s stocking.
For folks with a feline friend, stocking stuffers are a fun and exciting way to get them involved in the holiday! There’s nothing more exciting to a cat than a delicious treat, and since Vitakraft knows ‘What Cats Are Really Into,’ the choice can only be Vitakraft Cat Treats, perfectly sized to be stuffed into your cat’s stocking. Vitakraft Cat Treats are the best choice for the holidays, with an array of available textures, flavors, and forms to ensure that every cat can find their perfect match. Plus, Vitakraft Cat Treats are formulated and designed to be interactive, encouraging bonding between owner and pet.
The Vitakraft line of delicious, low-calorie treats includes Meaty Morsels loose treat bites, great to fill up your cat’s stocking for a fun surprise; Purrsticks individually wrapped meat sticks, long and thin for sticking out of the stocking; and individually packaged treats in handy squeeze sachets to stuff in those stockings, which include Souprise Snacks and Gourmet Jelly Snacks. Also available in individual squeeze packets are Vitakraft’s top-selling Lick ‘n’ Lap Snacks, new Lick ‘n’ Lap Meaty Gravy, and new Lick ‘n’ Lap Smooth Jelly. Expert recommended Lick ‘n’ Lap treats are designed for handfeeding, which encourages cats to associate people with yummy treats, promoting the bond between you.
- Lick ‘n’ Lap Snacks: Vitakraft’s #1 most popular cat treat – a smooth and creamy lickable treat in a single-serve packet. Squeeze out the product at your desired pace and allow your cat to lick it from the packet, or off your finger or a plate. Two flavors: Chicken and Salmon
- New Lick ‘n’ Lap Smooth Jelly: the newest cat-favorite addition to the line – a smooth gelatin snack with a bit thicker consistency than the Snacks. The jelly is soft for squeezing and snacking, and is savory, delicious, and ideal for cats of all ages. Two flavors: Chicken and Salmon
- New Lick ‘n’ Lap Meaty Gravy: another newest addition – a gravy treat that’s thicker than the original Snacks, contains real pieces of meat for a unique texture, and is great for cats of all ages. Two flavors: Chicken and Salmon
“For the holidays, we naturally want to be closer to our family, and that includes our pets,” explains Certified Feline Training & Behavior Specialist Molly DeVoss. “A great way to strengthen, or even build, that bond between you and your cat is to use yummy treats like Vitakraft’s Lick ‘n’ Lap line because cats absolutely love them and will love you in return. I always say the best way to a cat’s heart is through their stomach!”
Other than Vitakraft’s Lick ‘n’ Lap line, you would be also interested in Meaty Morsels and Purrsticks.
- Meaty Morsels: the only cat treat of their kind on the market – a moist and tender, bite-sized treat made of 70% meat, with a high-protein chicken base formula, two meaty layers, and a tender center, which can also be used as a pill pocket. Two flavors: Chicken Recipe with Pumpkin and Chicken Recipe with Salmon.
- Purrsticks: breakable, meaty sticks with 70% meat that let you choose the serving size. They come individually wrapped, with easily breakable markers to allow you to make smaller, chewable bites. They are great for exercises like treat tossing and food puzzles, increasing mental stimulation for cats. Two flavors: Chicken and Chicken with Salmon.
Vitakraft Cat Treats can be found in-store at Walmart, Petco, PetSmart, Pet Supplies Plus, other major pet supply stores, and across the US in your neighborhood pet shop. Online retailers include Amazon and Chewy.
Go to www.vitakraft.us/cats to learn more about Vitakraft’s collection of small-batch cat treats packed with healthy and flavorful ingredients in the shapes, tastes, and textures your favorite feline will love. Plus, find the best tips for cat owners to strengthen the bond with their cats so you can become closer than ever with your cat this holiday season.
About Vitakraft
Vitakraft – from small agricultural retailer to international pet food group. What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany over 180 years ago has since developed into one of the most successful companies in the pet care industry. From the very outset, our company philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Around the world, over 2,000 employees produce and sell around 1.2 million high-quality Vitakraft products every single day. Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft is the #1 cat treat in Europe, according to Euromonitor. A trusted name in the pet world for over 180 years, Vitakraft is committed to making high-quality pet foods and treats, designed for each animal’s individual needs and preferences. Vitakraft is now represented by local sales companies in twenty countries worldwide.
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Pet Honesty® Figured Out How to Help Finicky Cats Enjoy Taking Their Vitamins with the Launch of New Pillow-Style Cat Health Supplements
Pet Honesty® has launched a new line of natural cat health supplements formulated to help finicky cats take their vitamins without a fuss. By combining a pillow-style supplement with a crunchy outer shell and a creamy, savory filling tucked inside, the brand has created a first-of-its-kind line of supplements loved by nine out of 10 cats in independent taste testing¹. As a leading natural pet health supplement brand, Pet Honesty aims to help make pet health supplements an easy, viable option for the many pet parents who care to support their pets‘ health in the same ways they support their own.
Pet Honesty‘s new cat health supplements provide targeted support for cats’ top health and quality of life concerns, including Hairball Support, Calming, and Hip + Joint Health. All of Pet Honesty‘s supplements are formulated with the highest quality natural ingredients and premium active ingredients that are science-backed and vet-approved with the bonus of pet-approved tastes for an easy daily routine.
“Creating cat supplements that combine an appealing smell, taste, and texture was a priority for us,” said Ali Dyer, product manager and cat innovation lead at Pet Honesty. “Cats are notoriously particular, and they’ll be completely honest about what they like and don’t like. It was important to us to create a supplement they would honestly love, so the popular dual texture format for cats was worth exploring as a unique solution for cat supplements.”
Pet Honesty‘s product pledge to pet parents is to provide a taste your pet will love and results you can trust with the most effective natural and other premium ingredients. This means no artificial preservatives, colors or flavors and formulated without wheat, soy or corn.
The three new cat health supplement varieties include:
- Hairball Support- formulated with a blend of apple pomace, psyllium husk, and fish oil as key ingredients to support hairball removal, help prevent future hairballs and support skin health.
- Calming- formulated with a blend of thiamine, L-theanine, and chamomile as key ingredients to naturally promote relaxation and manage nervousness for cats exhibiting anxious behavior, which may also help reduce destructive behaviors.
- Hip + Joint Health- formulated with a blend of glucosamine, green lipped mussel, manganese, and calcium fructoborate as key ingredients to ease joint stiffness and discomfort due to normal everyday activity and help maintain joint mobility.
Pet Honesty‘s cat health supplements are now available on Chewy. By early November they will also be available at over 1,500 Petco stores, Petco.com, Amazon and PetHonesty.com.
¹Pet Honesty is committed to ensuring pets enjoy the taste of their chewy supplements by commissioning independent acceptability studies with industry standard methodologies that measure taste preferences.
About Pet Honesty
Pet Honesty, a trusted leader in premium, natural pet health products, is on a mission to help pet parents elevate their pet‘s vitality for more joyful moments together. Founded originally as an innovative e-commerce brand in 2018 and headquartered in Austin, TX, the company specializes in vet-approved pet supplements made with natural base ingredients and premium active ingredients, providing functional pet health benefits backed by science and certified by the NASC. Pet Honesty products are formulated in an FDA-registered facility in the U.S.A. and are available for purchase online at Pethonesty.com, Amazon, Chewy, and Petco and select neighborhood pet retailers nationwide. For personalized guidance and education about Pet Honesty products, visit Pethonesty.com and follow @PetHonesty on Facebook, Instagram, TikTok and LinkedIn.
