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SEE IT. FEEL IT. BELIEVE IT! What Hairstylists Have Been Waiting For

About a year ago on June 6th 2018, fifteen unsuspecting professional hairstylists traveled to sunny southern California – some from across the pond in the U.K. and even as far away as Norway – to take part in what, at the time was only described to them as “Project D.” Influential professional hairstylists like Larisa Love (@larisadoll) Oliva Smalley (@omgartistry), Ariba Pervaiz (@ariba_pervaiz), Denis de Souza (@denisdesouza), Phil Ring (@phildoeshair), and more, were all about to experience a hairstylist’s dream come true. …But this was no dream. It was no illusion. It was real – and they could see it, feel it, and in the end, they could not help but absolutely BELIEVE IT!

I want to introducing Joico Defy Damage! A new line of professional in-salon bond-protecting and color-protecting treatments and an at-home care range that has to be experienced to be believed!

First up, Defy Damage ProSeries, in-salon two-step treatment.

The ProSeries 1, the bond-protecting color optimizing spray, is a true innovation in the hair industry. A first of its kind, the ProSeries1 bond-protecting spray will make jaws drop. The “bond” trend in professional color services has become the new standard but Defy Damage ProSeries1 will not only defy this standard, as a completely NEW way of looking at the needs of hairstylists and clients’ hair, this product will be the new standard. It will save professionals’ time in their color services and blow-outs, it will also make color results better, as well as protect the hair.

With new Defy Damage ProSeries 1 & 2, you can literally defy damage and deliver mind-blowing performance with every color and lightening service. Joico’s Defy Damage ProSeries works beautifully with any hair color and lightener to optimize product performance and provide powerful damage protection. In two easy steps, it helps protect and strengthen hair bonds – before, during, and after every chemical service – helping to ensure the healthiest-looking hair possible… and stunning results you have to see, and feel, to believe.

Damage Defy Pro-Series 1:

bond-protecting color optimizer spray
358 ml / 8.4 net oz

Step 1 of the in-salon, service. A powerful, ultra-dry spray that instantly shields hair from chemical service damage, improves color deposit, and provides greater lift when lightening. Professional use only. Contains higher concentration of Joico’s SmartRelease Technology.

Damage Defy Pro-Series 2:

bond-strengthening color treatment
500 ml / 16.9 fl. oz

An intensive bond strengthening treatment to help replenish bonds, strengthen hair and hydrate, for damage resistant, healthy-looking hair in just one use. Professional use only. Contains higher concentration of Joico’s SmartRelease Technology.

Next, Defy Damage Home Care System.

The at-home system protects all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lackluster locks. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation, you can instantly see and feel.

Why would a product range like this matter to stylists and their clients? …From frequent chemical services, every-day use of heat tools, environmental pollutants and UV damage – facing the struggles of damaging hair to “get the look” (and KEEP IT) is not only real, it’s daily and it can put clients’ hair at major risk. Enter Defy Damage and a 1-2 step, “spray and go” easy in-salon system, and the at-home care for clients, by Joico – the company that put healthy hair on the map and has created the next big thing in hair care.

Defy Damage Protective Shampoo:
for bond-strengthening & color longevity
300 ml / 10.1 fl. oz
$18.50 SRP

With a rich, luxurious lather, this gentle daily cleanser protects hair both in the salon and at home with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color.

The results are shiny, smooth, clean strands — wonderfully resilient and healthy looking.

  • Free of SLS/SLES Sulfates (SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate)
  • Decadently, rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • Leaves hair soft, shiny, and looking healthy

Defy Damage Protective Conditioner:
for bond-strengthening & color longevity
250 ml / 8.5 fl. oz
$19.50 SRP

Replenish moisture and build resilience everyday with Defy Damage Conditioner without weighing hair down.

  • Prevents and protects from daily damage
  • Boosts vital moisture
  • Instantly detangles
  • Leaves hair soft, shiny and looking healthy

Defy Damage Protective Masque:
for bond-strengthening & color longevity
150 ml / 5.1 fl. oz 21.50 SRP

Defy Damage Protective masque goes deep to infuse hair with a brilliant, bond-strengthening defense.

The result? Less breakage, more protection from heat styling. Hair has instant softness and shine…the kind you can see and feel on contact.

  • Helps to rebuild broken hair bonds
  • Deeply replenishes hair without weighing it down
  • See results after the very first use
  • Proactively builds hair’s resistance to damage
  • Leaves hair soft, shiny and looking healthy

Defy Damage Protective Shield:
to guard against Thermal & UV damage
100 ml / 3.38 fl. oz $21.50 SRP

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution, Defy Damage Protective Shield helps prevent damage and guards against color fade for beautiful, vibrant, healthy looking hair.

  • Used prior to styling, hair is fortified inside and out.
  • Instant, daily protection from damaging heat, UV and environmental exposure
  • Makes hair 4X more resistant to breakage during heat styling (Against combing breakage on clean damaged hair.)
  • Protects against color fade
  • Leaves hair soft, shiny and looking healthy

The secret behind this true break-through in start-to-finish damage protection is in the key ingredients: Arginine, Moringa Seed Oil, and a Protective Lipid. Beyond this, the SmartRelease Technology – a one-of-a-kind liposome delivery system that packs a punch by providing a trifecta of healthy-hair ingredients that continuously release Rose Hip Oil, Arginine, and Keratin – repairing, strengthening and protecting hair from the cumulative effects of daily styling. Defy Damage ProSeries contains a higher concentration of the new SmartRelease Technology.

ProSeries In-Salon Treatment…

  • 80% Less Breakage*
  • 5X Stronger Hair*
  • Increased & More Even Lift
  • Bond Renewal & Strengthening
  • Evens Porosity for Better Color Deposit
  • Maintain over 90% of Color Vibrancy**
  • Start to Finish Bond Protection
  • Immediate Soft Feel
  • Increase Shine

At Home Care System… 

  • 80% Less Breakage*
  • 5X Stronger Hair*
  • Maintains over 90% of Color Vibrancy**
  • Strengthens & Rebuild bonds
  • See results after just 1 use
  • Immediate Soft Feel
  • Increase Shine

Joico Defy Damage has been available as of March 2018 in the US and Canada. Check with your local distributor for other regions or go to to discover more.


Givenchy Beauty Liner Disturbia

I started 35 with a bang and by that, I mean I didn’t do anything 😅. Life is so different now and priorities have shifted – life with a baby in a major way. But I am thankful for social media and moms on the Instagram showing that moms can still be beautiful and glamorous – between feedings and diapers.

While the minute of beauty nowadays could be just taking out overnight braids, juggling momlife and having a makeup beauty routine is still a challenge. The first makeup item for most girls is lipstick that was transformative but for me it is actually eyeliner! The first time I smudged the black little pencil on my eye, I was transformed.

I have tried many types of eyeliners and they all end up smudged and panda like by the end of the day or even 10 mins of wear. I know that with my new schedule as a mom, anything I use will have to have the same stamina as me! Even though I do like cheap and cheerful drug store brands, the Givenchy Liner Disturbia has changed my mind. It is worth every cent of the $29 it costs. It is literally the best thing that can make me feel alive and look like me again on the most difficult sleepless days.

Momlife includes babies eating your face. I mean literally licking and chewing on your whole face! So I stopped wearing all foundation makeup when I’m with Niko. Even with crazy hormonal acne and tired eyes, I wish Snapchat filters were available IRL! If I feel super tired, I don’t want to LOOK super tired 😃

So in the rare occasion that I can dress up and go out for an hour or so, I’m using my new Givenchy Eyeliner because it is the only thing that works harder than a new mom like me. 24 hr budge proof and surviving this 115F Las Vegas sun like a pro.

A new eyeliner, with a precise result, intense color and an almost disturbing performance.

Liner Disturbia is the new generation eyeliner, with a 24 hours wear texture, intensely pigmented from the very first stroke.

The texture dries up quickly and becomes transferproof and waterproof.

With its innovative formula, Liner Disturbia can be applied on top of any powder eyeshadow, without dimming down, making sure the end result remains both precise and intensely pigmented.

Available at Saks Fifth Avenue


New York Pilates partners with Chillhouse and Ketel One Botanical for a super chill pop up

New York Pilates, the cult-favorite, globally admired Pilates brand will be partnering with Chillhouse, in partnership with Ketel One Botanical, a first-of-its-kind spirit distilled with real botanicals and infused with all-natural fruit essences, to help you find your chill in Montauk all summer long. The Chillhouse x Ketel One Botanical pop-up will be your summer destination out east for a little self-care, offering a nail salon and shopping experience, housed on the first floor of the bi-level New York Pilates fitness studio.

Services will include manicures (The Full Rodeo $30, The Gel Rodeo $45), with the option to add nail art from their curated look book, three of which are inspired by the Ketel One Botanical varietals – Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose – and pedicures (Chill Toes $50, Fancy Feet $75).

Along with each service, guests 21+ will receive a complimentary Botanical Spritz, and will have the opportunity to book special packages, inclusive of a Ketel One Botanical-inspired manicure, Botanical Spritz, and a New York Pilates class in one, with the option to bring a friend along as well. For those who can’t make it out to Montauk this summer, Chillhouse is also offering guests 21+ the Botanical manicures at their LES flagship, with a Ketel One Botanical Spritz on the house.

The modern selfcare destination is in good company, co-mingling with activewear brands featured in New York Pilates’ retail shop such as Year Of Ours, Live the Process and APL Sneakers, all hand-picked by New York Pilates founder, Heather Andersen, as well as New York Pilates’ merch and new technical sportswear line.


New York Pilates, 649 Montauk Hwy, Montauk, NY 11954

Hours of operation

Monday, Thursday, Saturday, Sunday:  10AM-6PM

Friday: 12PM-8PM

For more information or to book a service

About New York Pilates

Founded in 2013 by Heather Andersen, a former professional dancer with an intricate understanding of the human anatomy, New YorkPilates commits itself to providing unparalleled pilates reformer classes in chic, minimalist and zen-like studios. This, alongside the methodical studio design, created with the intention to redefine the ambiance that normally surrounds the pilates experience, is what has differentiated New York Pilates within the crowded wellness market. Their unique, yet relevant, brand partnerships coupled with their aesthetically pleasing environment and branding allows them to curate a wellness experience rather than just another workout class.For additional information on New York Pilates visit and follow @newyorkpilates on Instagram.


Huel, Europe’s Number One Complete Nutrition Brand, Introduces Chocolate Ready-to-drink to U.S. Market

Huel, the number one complete nutrition brand across all of Europe (based on both revenue and numbers of meals sold) today announced the launch of a rich and indulgent chocolate Ready-to-drink (RTD) to the U.S. Market.   The new Ready-to-drink delivers a delicious, complete and affordable meal in a handy bottle, contains all 27 essential vitamins and minerals, making it the perfect meal whether on-the-go, at home, in school or at the office.

Huel, which has sold over 45 million meals worldwide and is available in over 80 countries, recently launched in the U.S. and offers a wide variety of Ready-to-drink meals and powders (including gluten-free options), making nutrition fast, easy and affordable.  In addition to the new chocolate flavor, Huel Ready-to-drink is also available in both smooth vanilla and sweet berry flavors.  Huel Ready-to drink is available from as little as $3.19 per bottle at:

The new chocolate Ready-to-drink contains:

•       Vitamins & minerals:  blend of all the 27 essential vitamins and minerals, to give your body all the precious micronutrients it needs
•       High in plant-based protein: 20g per bottle, with a perfect amino acid profile
•       Slow release carbs: for sustained energy throughout the day
•       Essential fatty acids: with a balance of omega-3 & 6
•       Fiber: soluble and insoluble
•       Phytonutrients: packed full of great stuff from plants

Huel Ready-to-drink not only tastes great, but has less than 5g of sugar per bottle.  It’s gluten-free, GMO-free, Soy free and suitable for Vegans; contains no animal products, with minimal environmental impact.  The bottles are 100% recyclable and are made from 25% recycled plastic.

Each bottle of Huel Ready-to-drink is made using ultra-fine oats, tapioca starch, pea protein, brown rice flour, MCTs from coconut and flaxseed. Huel adds a unique blend of essential vitamins and minerals, to make the drink a balanced, nutritionally complete meal.  The new chocolate Huel Ready-to-drink contains 400 calories, which is perfect as a meal or snack.

“As Huel continues to rapidly grow around the world, we are constantly listening to our customers to deliver the flavors and products that meet their needs and palates,” said Julian Hearn, Founder of Huel.  “The launch of Huel’s chocolate RTD in the U.S. is one of our biggest product launches ever and we know that the American market will love the flavor and appreciate getting complete nutrition right out of an easy to drink bottle.”


Huel, which is created from a combination of the words Human and Fuel, is what we believe to be the future of food. The world faces serious challenges over its food production. The meat industry produces more greenhouse gases than all the planes and cars in the world combined. 30% of all food in the USA is wasted. And despite having enough to feed the world 1.5 times over, 800 million people don’t have enough food to eat.

This is where Huel comes in. We help solve all these problems by offering an ethical, 100% vegan, nutritionally complete product with no waste and a year long shelf life. Huel also has a low GI and very low sugar content, with no added sugar, no genetically modified ingredients, soy, eggs, dairy, meat and animal products at all. Yet despite all this, it still remains high in protein and fiber, with at least 100% of the Daily Values (DV) for all 27 essential vitamins and minerals.


“The Solution for Dawdling Dog” Now Available on Amazon

Kepley BioSystems is excited to announce that Kepley K9® Strategic Scent Stimulant is now available through Amazon.

Whether late for work or class, or during inclement weather, most dog owners have experienced endless “sniffing” and searching before their dogs “go” when let outside or taken for a walk. Some have also known the worry of leaving their pet inside for the day after running out of time.

A drop of Kepley K9 Strategic Scent stimulant applied to the dog’s paw when going outside provides the organic and botanical scents dogs seek before defecation. In field testing, 3 out of 4 handlers observed faster, more predictable results with routine use. These preliminary studies were published in an article entitled, “Olfactory Mediation of Canine Gastrointestinal Neurobiology” (Journal of Animal Health and Behavioural Science).

Conducting behavioral assessment of Monty, a rescue available for adoption at the SPCA of the Triad in Greensboro, North Carolina.

These specific molecules are increasingly rare in modern environments and virtually absent indoors, so Kepley K9 scents can help satisfy the dog’s “sniff-search” to stimulate excretion.

“Focusing your dog right away can mean more time for playing or exercise for you and your pet, as well as reduce the risk of having to be left indoors without ‘going,'” said Kepley president Anthony Dellinger, “but we’re especially excited to work with the dogs at the SPCA of the Triad shelter, as the transition to a new home can require a dramatic adjustment from the kennel for any rescue.”

By providing familiar “outdoor” scents when allowing access to an appropriate location, dogs can more confidently distinguish going outside from “indoor” space. Clearly communicating expectations can increase the rate of successful adoptions with fewer “accidents” that can result in rescues being relinquished back to shelters.

“We want every adoption to be a celebration for the dog and new family,” said Kimberly White of the SPCA of the Triad. “We know that dogs ‘search’ for specific scents when they need to go, and we’re eager to see how this product can help our new owners and their dogs.”

Kepley BioSystems is committed to helping ensure more “forever homes” and will match every purchase with a product donation to help newly adopted rescues. Visit: for more information.


Moschino Joins Playboy’s PRIDE IS GOOD Campaign with Special Capsule Collection

As Playboy prepares for its New York City residency with a special Playhouse popup in Soho – a keystone element of its PRIDE IS GOOD initiative – the company announced a very special collaboration with Moschino to celebrate WorldPride.
Playboy X Moschino’s edgy unisex sportswear collaboration creates eight limited edition products in which the brand’s iconic logo is transformed by Moschino from “Playboy” into “Gayboy,” reflecting both brands’ enthusiastic stance on supporting inclusiveness and fighting for LGBTQ rights.
The Playboy X Moschino PRIDE IS GOOD collection will be available beginning tomorrow at as well as in the Moschino flagship stores in Los Angeles and New York and at Playboy’s Playhouse which opens to the public on Thursday, June 20thand runs through June 23rd at 150 Wooster Street. 100% of Playboy’s net proceeds from Moschino merchandise sold at the Playhouse will benefit The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth.
The Moschino collaboration marks the first time in recent memory that Playboy has allowed its globally recognized logo to be changed.  Moschino Creative Director Jeremy Scott said, “Getting to do a twist on the iconic Playboy logo and support a crucial cause at the same time…. How could I say no?!”
This isn’t the first collaboration between Playboy and Moschino. The two brands came together for Moschino’s Resort 2018 collection with a line of apparel and accessories featuring the ever-popular Moschino Toy adorned with the iconic Playboy Bunny accessories.
About Playboy Enterprises, Inc.
Playboy, one of the most iconic brands in history, reaches a global audience with a diverse portfolio of consumer products, gaming and hospitality and content offerings. Six and a half decades later, what began as a smart, sophisticated and playful men’s magazine has evolved into a global, purpose-driven lifestyle brand that drives more than $3 billion in annual retail sales of Playboy consumer products across 180 countries. 
About Moschino
Italian luxury brand, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through the ironic, tongue-in-cheek designs. In 2013, Jeremy Scott was appointed Creative Director and the brand hit a new high with his unexpected original designs that paid homage to Franco Moschino’s original concepts but were infused Scott’s unique vision and sartorial wit. Moschino S.p.A. is the owner of the Moschino brands. The company, which was a licensor of AEFFE S.p.A. since from the brand debut in 1983, was acquired by AEFFE S.p.A. in 1999.