Browsing Category Los Angeles

In the Biz: Chivas Skincare

Lauren Johanson is the co-founder of Chivas Skincare – a free-trade skin care line that’s made from goat’s milk!  This company is the brainchild of Lauren + her mom + goat milk soap. Chivas is the Spanish word for… Goat!

As a part of our entreprenuership class at FiDM, we always have guestspeaker that are inspiring – sometimes with the simplest stories. Lauren’s mom made these soaps and sent it to her when she was in college as a part of a care package. She and her friends loved it and soon after a few years of globetrotting, Lauren and her mom launched this business.

Lauren says, when you are a business owner, you think you are the authority on what is ‘cool’ and what is ‘in’. All because YOU like it, it doesnt mean it will be a best seller. 

Her advice: Sell what sells!

You can get Chivas Skincare at Fred Segal, online and at various giftshops and tradeshows.

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Red Hot Makeup

Tiffany demo-ing the makeup!



Went to Hollywood multi level night spot KRESS to celebrate the new launch of Red Hot Makeup.  The venue is amazing! Look at the art on the wall…

This line is the Professional Makeup For Naughty Girls (Caution: May Attract Naughty Boys). We put on your bad girl lashes and big girl shoes to play with make-up, eat red velvet cake and dance the night away.

FIDM Beauty’s Rebecca + Caitie Woo

+ redhot’s Facebook
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Get Passionate: 2010

Happy 2010 everyone!

I am going to start each new year with a book recommendation. For 2009, everyone got Tribal – for 2010, get Passionate! I am a true believer in universal signs, kinetic energy and discovering your true passion. This past year has been a fantastic personal journey towards finding out my life’s purpose and what I am truly good at. Here is a break down…

2009 in review
Jan:  I had the opportunity to hear Richard Branson speak during Ad Week. He inspired me to not fear the recession but to see it as “the perfect opportunity for entrepreneurship and time for companies that are slacking to be weeded out”.  Thanks dude!


Feb: After the amazing SATCM party in May 2008, I spent a lot of time and energy concocting the best Shopaholic party Toronto has every seen! I planned this event for almost 9 months and it went off with out a hitch! Everyone had an amazing time and I even landed in BizBash.


March: Then came March, which means Toronto Fashion Week!  From the success of Shopaholic, I was so lucky to throw the Fashion Showdown featuring Le Malek and was sponsored by FUZE. I was so happy with the turnout and knew that event planning is going to be a big part of my life. I learned that creating something from nothing is a lot of work but well worth it. Everything in this world started as an idea. 

April: I went to Ryerson’s Mass Exodus fashion show this month and left with a tinge of sadness that I never got to pursue my dreams in fashion school. So I decided this month that I should try to hone in on my passion and find a new direction for myself, one that is more focused and very specific to my talents and interests. I applied for FIDM this month and got accepted for the Beauty Marketing & Merchandising program. So I started planning for my last 2 months in Toronto. I took my best volunteer from Fashion Showdown and asked her to come ‘on blog’ and she did! That’s Shay.


May: I know the importance of surrounding myself with inspirational, talent driven and passionate people. In May, I hosted the Stylus DJ Awards with Marc Ecko Timepiece for the 2nd year! I learned that I love being on camera! Being on TV is another dream of mine! I am getting better at hosting and you can watch my progress on yvonnekai.com

June: I had my 25th birthday/going away party called California Dreamin’ and I took off to LA. It was amazing to see both new friends and old come to send me off. Every new beginning comes from some other beginning’s end. Toronto events get hectic and Bella comes on-blog too this month!  Michael Jackson dies and the entire world weeps. I get to experience this in the city where he dies, Los Angeles. I was there by the Staples Center, realizing that in his death, it was a celebration of his life. I want my life to mean something.

July: I did something drastic this month. I dyed my hair black. I decided that it was a time for a change and time to embrace the new me. I start interning, learning more about LA, ate at Nobu but was not invited to Diddy’s White Party. I meet some people and I tell them I hate LA – They tell me I’m suffering from Big Fish in Small Pond syndrome and they says Glossy, you are not in Toronto anymore. I concur.

August:  I get homesick because I missed Caribana, Nuit Blanch, Mentos event, meeting Quentin Tarintino, shopping with Wendy Woods, Cadillac fragrance launch, Absolut Art Installation and a slew of other fun Toronto Events.  I take off with Juzd to MAGIC for the 2nd year in row in Vegas. Recession hits hard and the 3 hall event turns into a 1 hall trade show. I come along and sell them optimism ^_^ I learn here that it’s better to be in the Beauty business than the Fashion business – hello Lipstick Index!

September: I finished my 1st Quarter at FIDM and fly back to Toronto for my month long break! Wee! I have so much fun: Film Fest parties, Art of Fashion and tons of fun events. I miss my friends and Toronto! I realize that i get to enjoy my red carpet access because I worked my butt off to get there and if I want the same thing in LA I better put in double the work and 1/2 the dress size. Yikes. I also got to host Art of Fashion with their videographer. Just be open to all opportunities and it will find you.

October: I head back to LA and experience Halloween in LA – it’s insanity. I realize how much weather affects people. I miss Toronto Fashion Week but I got to go to LA Fashion Week, made some new friends at school and bought a lil Honda! Everyone in LA drives – when in Rome…

November: I kick my studying into high gear and decide that I am going to get straight A’s this quarter. I sign up for glass blowing class at the LA City College and I got my first products to review from Raw Mineral Makeup as an LA Blogger! I review Fred Segal, I start fostering a puppy and I go to my first CEW event. I am excited to get my first taste of the fabulous Beauty Industry. I love my life in LA.

December: I am back in Toronto for the holidays and I am proud of 2009. As Lissa would say two thousand and grind. I wanna say two thousand and mine. I entered a bag design contest at FIDM, I finish the quarter with a 3.92 GPA, I am excited about the sequins trend and I produced the very first HeyDoYou Style Diary.  So far so good.


Please start your 2010 right by reading this:

The Passion Test: The Effortless Path to Discovering Your Destiny

 Happy new year!






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CEW Event

A long drive to Beverly Hills Hilton from downtown LA… but it was well worth it.


stylish girls from MAC
FiDM girls


FiDM girls



Thia Breen – President of North America Estee Lauder

*for the cute, clever and connected

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Sparkly and New

I am so grateful for the internet. I can look back and see how i use to be and how in so many ways I am still the same. Here in Toronto for a quick vacay, visiting my family and regrouping. I love my life. My love life is sparkly and new. Not the way a store bought, mass produced one is. and not a sample sale, oh i got a good deal kind of way. But really a really sparkly and new one. Sparkly because it makes me smile from heart. It makes me smile the way i thought i forgot how to. It’s the small things that count. The thing that makes you know for sure that this comes from a place of love. It’s crazy when you spend a whole day smiling. It is sparkly because it reflects facets of me. Like a diamond with cuts all around, when you shine your love on me, i cannot help but reflect in a dazzling and sparkly way. For real.  It is also new. Not because its a new relationship not is it a new age range or a new nationality or a new phase. More so, it is a new dynamic and it is a new me.  It is a new school love. A non selfish, non posessive, non future oriented kind of love. Just now, just us and it’s enough. I want to thank myself for being open enough to be blessed with this special person in my life. I know the stars aligned for us to be this way. You have really truly overflowed my heart with enough warm fuzzies to get me off my butt and back on the love train. *pays my fare*

Love is one of those things that just makes you better. It’s the red lipstick in your life, it’s the lemon in your iced tea, it’s the extra twinkle in your eyes.  Thank you. Thank you patience, Thank You universe.

At 25, I am exactly where I want to be. You know when someone says, if i die today, i will have no regrets? I feel just like that this moment in time.

I dreamt of myself on center stage, spotlit and questioned: Do you want to be a part of something great?

My answer is YES i want to be a part of something great, i am a part of something great. It is a movement, it’s civilization, it’s history in the making, it’s culturation. It’s so many things that matter and it is powerful. It’s inspirational and I feel amazing. There is no explanations.

I am so blessed to be loved by Jacob. Looking back at the past 4 years and how I have grown it really is amazing how things all happen for a reason. They really really do. I am back to LA in 10 days for school and a 2nd chance to prove myself academically, inspire those around me and receive the blessings from all that’s around me.

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