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Minority Women Owned Small CA Businesses Giving to Black Lives Matter

I wanted to share Delicora‘s initiative for Black Lives Matter. Vietnamese American founder and designer, Sandra Martinelli is based in Santa Cruz, CA. The brand is cause-driven with proceeds from every purchase donated to Feeding America however Sandra felt it necessary to do something more specific for the BLM movement.
The founder of Delicora, Sandra said: “Like many of you, my heart is broken. I’ve felt waves of emotions ranging from utter horror to deep sadness, and I’ve been feeling helpless over the past week on figuring out what I can do to help. The bottom line is black lives matter, black children matter, black futures matter. In order to promote change in a positive direction, families need to have these discussions at the dinner table, and individuals must educate themselves about lived experiences of the black community, show respect, and speak up. I will be sending personal donations to support @colorofchange.
Color of Change leads campaigns that build real power for Black communities.” The organization challenges injustice, holds corporate and political leaders accountable, commission game-changing research on systems of inequality, and advance solutions for racial justice that can transform our world.

As a small business, Sandra decided to add a new piece to Delicora website – Love Necklace for Color of Change, 100% of proceeds will be donated to the organization @colorofchange, you can read her mission surrounding the movement on the Delicora site as well.

  • 14K gold filled chain
  • 16 inch necklace
  • 14k gold filled heart charm
  • heart necklace, gold heart necklace

ABOUT Delicora

Introducing Delicora – High quality, lightweight, delicate. Personal jewelry as unique as the woman who wears it – designed with simplicity and timeless style.

Founder Sandra Martinelli creates every unique collection for all skin types using hypoallergenic 14k gold filled and sterling silver materials. From classic to bohemian to sophisticated styles, the collection includes a wide range of semi-precious stones intended to capture a woman’s confidence, natural beauty and individual style.

Delicora prides itself on its charitable DNA. For every piece sold, 20 meals are donated to fighting hunger through Feeding America. Delicora participates in additional efforts to give back with programs including Dress for Success, UNICEF, Jacob’s Heart Children’s Cancer Support Services, the California Fire Foundation and many more.

Handmade with love in the Silicon Valley. Est. 2017. Available at and over 20 specialty boutiques nationwide.


The X-Static Hairbrush Is The World’s First Anti-Static Brush With Refillable Treatment Sheets

With the constant changing weather, frizzy, static hair, and flyaways can be such a pain and hard too tame! Weather changes and dry environment can be attributes, even traveling.

Smoother, static-free hair is just a brush away! The X-Static hairbrush is the world’s first anti-static brush with refillable treatment sheets. Flexible nylon bristles provide a gentle scalp massage while spreading natural hair oils for improved shine. Below the bristles, innovative fabric layers are coated with a conditioning formula that smooths static and frizzy hair.

After several uses of brushing and treating static hair, simply tear off the top sheet. The X-Static brush is super easy to clean with layers of fresh sheets for a more hygienic experience. Each sheet is infused with shine-boosting elements, and you can refill the brush with a new head in seconds.

X-Static is designed for all hair types, including color-treated hair. Enjoy an instant beauty boost to tame fly-away strands for a more manageable style. Over time, the follicle-smoothing formula transforms dull, frizzy hair with added shine – no serums, batteries, or heat required!

  • X-Static starter kit includes one main brush and one refill head
  • Proprietary anti-static conditioning treatment
  • 12 tear-off sheets per brush head refill
  • Smooths and reduces static
  • Proudly made in the USA
  • Can be used on wet or dry hair
  • Patent-pending frame and refills

ForBabs Founder and X-Static hairbrush inventor, Annette Crone, has made it her mission to offer tamed hair, anytime, anywhere, here are her quick fix tips for those struggling with a static, frizzy mane.

  1. Comb with hair spray: Combing with a light hairspray is a great quick fix but can still weigh your hair down and harden in unwanted spots.
  2. Use an Iconic Hair Dryer: Upgrading your hair dryer can do a world of difference, unfortunately sometimes environmental factors fight the force, so you’ll see the difference with new technology, consider an upgrade today!
  3. Extra conditioner: Applying extra conditioner to help weigh down your unwanted, untamed hair, can help but if your hair is thin, it may become greasy.
  4. Moisturizer: Tapping your hair with a good natural hand/body/face moisturizer can help, just may make your hair a little greasy (and why would you waste that on your hair when you pay so much for it to be on your face!)
  5. Dryer Sheets: These are always great to keep in your purse, rubbing the sheet on you head can be a quick fix to the frizz but tends to have a smell and can be harsh on your hair.
  6. X-Static hairbrush: The world’s first all-in-one, anti-static hairbrush, the ForBabs X-Static is engineered to banish static and frizz while fighting fly-aways on all hair types, including color-treated styles, and leave it smelling fresh and clean!

During periods of extended business travel, Crone continuously battled hair static and fly-aways. This led her to try every available solution, including an old-school hair “hack”: smoothing a dryer sheet over frazzled strands. “I just wasn’t satisfied with any option out there,” she explains. “Dryer sheets felt sterile and awkward, hair static sheets felt far too wet – I knew there had to be a simpler, more effective alternative.” Unable to find the solution she needed, Crone set out to create it for herself.

About ForBabs:

Founded by top-level brand marketer and seasoned entrepreneur Annette Crone, ForBabs is the proud US-based brand behind the patent-pending X-Static hairbrush. Tired of struggling with strand static, yet disappointed with the products and “hair hacks” available, Crone set out to develop a truly functional styling solution. The X-Static is the world’s first all-in-one, anti-static hairbrush designed to give an instant beauty boost to wet or dry hair of all types – including color-treated styles. Easy to use and even easier to clean, simply work the brush through strands to instantly tame fly-aways, then tear and toss the sheet to enjoy a clean, fresh brush each time. Visit to discover the anti-static beauty tool of the future and enjoy free shipping within the US on orders over $50. Soak up daily hair inspiration on Instagram @Forbabs_brushes.


The ‘Soft Solution Scarf’ Is Now Part of the Save The Girls Fashion Line

A first-time female entrepreneur, Lange acted quickly to preserve her business and uses every available resource to do so, even inventing new ones. In April 2020 Lange was invited on two important television shows to discuss her Touchscreen Purses. The first was with Howie Mandel, the ‘America’s Got Talent’ judge. The next appearance for the Touchscreen Purse was on ‘The View’. A spike in on-line sales from those shows provided the capital Lange needed to expand into fashionable and functioning scarves. Being agile and courageous are important qualities for any business owner. Lange possesses both and is savvy enough to recognize a trend that will be good for her bottom line and help solve a problem for her customers. In addition, sales of the ‘Soft Solution Scarves’ will also benefit ‘Save The Girls’ designated charity, Breast Cancer Research.

Sales of the Touchscreen Purse all but stopped because of the Coronavirus/Covid-19 pandemic. Lange’s once thriving start-up’s sales of Touch Screen Purses in 2500 retail outlets were off by a whopping 95%. Lange saw a need for her stores to have a fashionable mask option.  “Masks may be required.” Lange said, “But they don’t need to be uncomfortable and ugly.”  The Soft Solution Scarf is made of 100% Polyester and is washable.  The scarf can be worn as a fashion accessory or pulled up into a facemask, with adjustable ear stings.  Once out of public the facemask quickly tucks back under the scarf hidden from view.  “It is just like my Touch Screen Purse” Lange said, “Has a slight twist from what everyone else is doing.”

The ‘Soft Solution Scarf’ is now available via the Save The Girls web site, and at many of the retail outlets where the Save The Girls Touchscreen Purse is also sold.

About Save The Girls

Save the Girls is a female owned business that manufactures started in the fall of 2017 and sells uniquely designed touchscreen purses which allows owners to use their cell phones to text, answer calls and other smartphone functions while still in their purse. The Soft Solution Scarf is the newest offering from Save The Girls that is perfect for any woman in the age of the Coronavirus/Covid-19 pandemic.  



Summer is coming. I believe it is the time to show off all your beautiful shoes. But I believe all of us have the same problem sometimes, those most beautiful shoes are not quite fit in. Why it always fits perfectly when we try them at store, but feels small after a while? I guess it is the time to prepare an important tool in our closet.
Formé is the first and only shoe shaper that safely stretches shoes up to a half a size, eliminating the pain that occurs when the toe box gets tight as the day wears on. You can customize the amount of stretch and they work in any shoes (heels, flats, boots, sandals, sneakers) of any material (leather, fabric, even synthetic). Or use this sleek, lightweight device simply to help shoes keep their shape when you’re not wearing them.
Designed by a woman for women, Formé shapers give new life to shoes
  1. You love but don’t wear because they never fit quite right,
  2. Become uncomfortable after just a short time on the feet.

Formé wings expand the toe box up to a half size, relieving numb and cramped toes.

  • Dual stretching and shaping capabilities
  • Works in any shoe style, flats to 6 inch pumps
  • Made of strong, stiff, impact-resistant thermoplastic polymer and stainless steel, yet lightweight for travel
  • Controlled, customizable fit with our patented 7-fold technology, clinically proven to relieve footwear pain

As Corona+Mask Shortages Surge, Burners Create Reversible Sequin Mask as DIY Fashion Accessory w/ Jersey Lined Protection

As the cases of Coronavirus continue to surge, hospital workers are running out of safe masks to wear to treat infected patients in hospitals worldwide. The surgical masks people are using look exactly that, totally surgical, depressing and plain. These two burning man girls were inspired by the dusty playa with a splash of creativity while quarantining at home, making lemonade out of lemons, and sharing some pizzaz with the birth of Glitterati Masks. 

Made from sequins, which are reversible in color, you can choose the shade you want to flaunt depending on your outfit, all while staying safe. Feel the comfort on the other side of the mask, which is lined with soft jersey t-shirt material, which will not slip off the face. The masks are fully padded, comfortable for a bike ride, walking, running, or other activities, all held together with neon elastic, which wrap around the ears.

This DIY fashion accessory was created with safely, fashion, and inspiration in mind, with prices ranging from $20-50 per mask, and many different colorful options to choose from! Please visit for orders.