Browsing Category Beauty

LEADING SKINCARE BRAND, MURAD, CREATES FIRST-EVER SCIENCE-BACKED WELLNESS POP-UP EXPERIENCE ENCOURAGING BEAUTY FROM THE INSIDE OUT

Last month, Heydoyou was invited to celebrate the 30th anniversary of the iconic, CA-based Murad brand at Westfield UTC San Diego! In celebration of the brand’s 30th anniversary, Murad founded by renowned dermatologist Dr. Howard Murad – is embarking on its innovative Wellness Vault pop-up experience, a first-of-its-kind experiential activation for a prestige skincare brand.

The “Wellness Vault” pop-up is a one-stop-shop for unlocking a healthy lifestyle. The pop-up encourages guests to unlock their own wellness by way of a free-standing vault. Differing from traditional wellness, Murad’s approach is backed by science and supported by clinical studies. To bring the brand’s science-backed wellness to life, the vault encompasses Dr. Murad’s four core philosophies: Be Kind to Your Mind, Eat Your Water, Awaken Your Body and Nourish Your Skin. Each value is represented within the wellness vault through experiential touchpoints, including meditative sound baths, skin consultations with Dr. Murad, an interactive de-stressing intention wall, fresh fruit juices and more.

Prestige skincare brand, Murad® known for its highly efficacious skincare, has created a multi-pronged, immersive experience that encourages guests to unlock their own wellness by way of a free-standing vault. Differing from traditional wellness, Murad’s approach is backed by science and supported by clinical studies. The brands purpose is to offer a one-on-one, authentically bespoke experience with the vault’s attendees to develop rooted relationships and amplify the aspect of human connection to Murad’s brand affinity.

A Champion of Modern Wellness®, Dr. Murad built his career on the belief that skincare is healthcare – an integral piece of our body’s interconnected wellness puzzle. He created his namesake brand in 1989 to not only share his innovative skincare formulas, which were among the first to show measurable results without surgery, but to also advance his research on the effects of the environment, nutrition and lifestyle on the skin. Dr. Murad was the first to identify Cultural Stress™, or the stress of modern living, as a health threat. His Modern Wellness® program seeks to connect the dots for a 360° wellness lifestyle including cellular hydration, nutrition, mental wellness, joyful exercise and creative expression.

This philosophy, invented by Dr. Murad, forms the backbone of Murad’s innovative 30th Anniversary Wellness Vault pop-up experience, a first-of-its-kind experiential activation for a prestige skincare brand. The tour would stop in three cities through June and July 2019; a one-stop-shop for unlocking a healthy lifestyle.

“Skin is the body’s window to wellness. When you care for your body and mind, this reflection and result is evident on your skin. Our activation provides examples of how to encourage a well-rounded lifestyle which will then inadvertently nourish your skin,” said Dr. Howard Murad, founder of Murad®.

To celebrate Murad’s commitment to philanthropy during the brand’s 30th anniversary year, the popular Hydration product lineup will be offered in limited-edition packaging throughout the month of June, featuring the brand’s signature black cherry hue. For every Hydration product sold from June 1st to June 30th, one Murad SPF product will be given to patients at City of Hope, a top cancer treatment and research center in Southern California, with a minimum product donation of 20,000 units. Additionally, Murad will make a monetary donation to City of Hope for its efforts in the research and treatment of cancer, diabetes and other life-threatening diseases.

“We are excited for this chance to genuinely connect with our customers and share our brand purpose of an inside out, body/mind approach to skincare. It’s an experiential opportunity that goes beyond a website or a social post, allowing us to forge tangible relationships.” said Murad® CEO, Michelle Shigemasa.

The Wellness Vault pop-up debuted at Westfield Century City Mall in Los Angeles on June 22nd and continued to Westfield San Francisco Centre Mall on June 29th and finally to Westfield UTC San Diego on July 13th. Each location is supported by robust in-store events with retailer partner, Sephora, where shoppers will be treated to product giveaways, one-on-one consultations with Dr. Murad, mini facials, a D.J. and more.

Additionally, over 70 retail events ran during National Hydration Day weekend, June 21st to 23rd, at Sephora across all major U.S. markets to amplify Murad’s core pillars of wellness featuring the Hydration collection in limited life packaging.

Lulu’s favorite products from Murad Hydration collection.

Revitalixir Recovery Serum

Combats signs of stress-induced aging.

Sphere-infused serum for the face and eyes smooths stress lines, reduces under-eye puffiness and dark circles, and renews vibrancy immediately and over time.

A skin-relaxing blend of neuropeptide, paracress and cannabis sativa seed oil helps smooth while boosting softness and moisture. Niacinamide refines texture as wild indigo helps calm stress signals and visibly reduces under-eye dark circles. Caffeine re-invigorates tone while minimizing under-eye puffiness.

  • Unique delivery system relaxes (sphere) and revives (gel)
  • Hyaluronic acid and cannabis sativa seed oil hydrate

Prebiotic 4-in-1 MultiCleanser

4-in-1 makeup-removing cleanser replenishes with prebiotics.

A gel-to-oil, makeup-removing cleanser that nourishes with prebiotics to balance skin’s microbiome for healthier-looking skin. This 4-in-1, non-drying formula features an ultra-cleansing peptide to melt makeup, dirt and excess oil, while moisturizing emollients deeply hydrate.

  • Removes dirt, excess oil & waterproof makeup
  • Nourishes with prebiotics & deeply hydrates

Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++

Invisible SPF treatment blurs, primes & protects.

Velvety-smooth, colorless primer with advanced skin benefits primes for 12 hours of flawless makeup wear.

Soft-Focus Complex glides over skin, reducing the appearance of pores, fine lines and uneven texture.

  • Primes for 12 hours of flawless makeup wear
  • Velvety-smooth; non-comedogenic

Night Fix Enzyme Treatment

A treatment that repairs skin overnight to give you the radiant,
healthier-looking skin associated with a good night’s sleep.

An overnight treatment that combats the signs of sleep deprivation including lines, wrinkles, dryness and lack of radiance. This chronopeptide and tri-enzyme treatment, in sync with the body’s circadian rhythm, supports natural repair for renewed skin vibrancy. Formulated with a patent-pending aroma technology that is shown to enhance sleep quality.

  • Use like a sleeping mask (after applying moisturizer)
  • The morning after, clients agree that skin looks refreshed, awakened, more hydrated and well-rested

For more information on Murad®, visit www.Murad.com or connect with the brand on Instagram.

ABOUT MURAD, INC.

Founded in 1989, Murad is a pioneering clinical skincare brand dedicated to encouraging people to live happier, healthier and more fulfilling lives. Backed by 19 unique patents and a 30-year legacy of research and clinical testing, Dr. Murad’s unique philosophy is a whole person approach to health and beauty that inspires people to nourish their skin, awaken their body through physical activity, “eat” their water by consuming water-rich fruits and vegetables, and be kind to their mind.

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IT Cosmetics’ July 2019 QVC TSV

IT Cosmetics QVC Today’s Special Value is going live TONIGHT, Friday, July 26, 2019 at midnight (ET)!

IT Cosmetics’ IT’s Your Skin But Better! Game-Changing Complexion Duo + Brush Collection gives you complexion perfection while protecting your skin with SPF 50+ broad-spectrum physical sunscreen! This Today’s Special Value will be offered for one day only! As a reminder, each day, QVC picks one special item they believe shoppers will love, and offers it at an exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that day.

Inside the Collection: 

This exclusive collection features a duo of your #1 best-selling,* award-winning beauty miracle—and a perfectly paired brush! CC+ Cream with SPF 50+ is your one step for color-correcting full coverage and anti-aging SPF 50+ UVA/UVB physical sunscreen, plus it applies effortlessly with your included Heavenly Luxe Bye Bye Foundation Brush No. 22. Clinically tested to increase skin hydration and improve the appearance of skin texture, your breakthrough color-correcting cream instantly camouflages imperfections and won’t crease or crack!

About Each Product:


Your Skin But Better CC+ Cream with SPF 50+

This multitasking beauty miracle is your one step for color-correcting full coverage, skincare and anti-aging SPF 50+ broad-spectrum sunscreen. It’s formulated with hydrolyzed collagen, peptides and hyaluronic acid, plus it’s suitable for all skin types—and helps give you better-looking skin!

Heavenly Luxe Bye Bye Foundation Brush No. 22

Featuring a unique triangle-shaped brush head with Heavenly Luxe hairs, this innovative brush reaches every corner of your face—and is so easy to use, it does the work for you to help deliver an even application! Pairs perfectly with your included CC+ Cream with SPF 50+ and all your favorite color-infused skincare products.

 

About IT Cosmetics
Developed with plastic surgeons, IT Cosmetics creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics is a top beauty brand sold at ULTA Beauty, Sephora, QVC, Macy’s, Selfridges, Nocibé, Douglas, Boots, Kicks and itcosmetics.com. Discover it. Love it. Believe it.
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Loss of Collagen Got You Down? – Heliocare can Help!

Collagen is a powerful protein. It’s credited with giving skin a plump, soft appearance, and it’s naturally occurring within our bodies. A loss of collagen contributes to the appearance of fine lines and wrinkles, and an overall less youthful, vibrant look. Unfortunately, collagen starts to decrease in one’s 20s and that loss is expedited by free radical damage, and free radicals seem to be everywhere! In fact, even exercise can cause free radical production!

Fortunately, there are simple steps that can aid in combating free radicals. Polypodium leucotomos (PLE), the antioxidant in the Heliocare Daily Antioxidant Formula aids in eliminating free radicals and the harsh effects they can have on your body; and reducing free radicals can help to maintain younger-looking, more resilient skin.* Only the PLE extract in Heliocare, which has been studied for over 25 years, has been extensively tested by leading American and international dermatologists.

“Healing and nourishing our skin from the inside out is just as important as the topical products we place on the surface of our skin. I have dedicated a decade of my life to studying the link between nutrition and our skin.  The nutrients and supplements that we put into our bodies have a very profound impact upon the health of our skin. As I tell my patients, for lasting, sustainable skin health, it’s important to support your body every single day. I recommend taking Heliocare Antioxidant Formula daily.  It’s a simple and effective way to fortify your skin, and to help protect yourself from damaging free radicals, which strongly contribute to aging. Free radical sources can include infrared rays, blue light, and pollution.” advises NYC dermatologist, Whitney Bowe, MD.

Heliocare Daily Use Antioxidant Formula is a clinically proven, dermatologist-recommended for 20+ years, natural dietary supplement with antioxidant effects on the skin; daily use promotes younger-looking skin

Retail Price / Availability: $29.99 (60 capsules) Walgreens locations nationwide

  • Heliocare contains Fernblock® PLE Technology, an exclusive antioxidant extract
  • Fernblock® PLE Technology, the powerful antioxidant formula, is naturally derived from the extract of Polypodium leucotomos (PLE), a tropical fern native to Central and South America that has been used for centuries as a remedy for skin related conditions
  • Only the PLE extract in Heliocare has been extensively tested by leading American and international dermatologists; this proprietary extract has been studied for over 25 years
  • PLE, the antioxidant in this oral dietary supplement, aids in eliminating free radicals; a reduction of these free radicals helps to maintain younger-looking, more resilient skin
  • Free radicals are a part of our everyday life and can be generated by the environment, sun exposure, certain foods, excessive alcohol and even exercise
  • These improved Capsules are Vegan, Gluten-free, Free of artificial dyes

In addition to adding Heliocare Daily Antioxidant Formula into your daily routine, consider these few tips to help decrease the production of free radicals:

–        Dial down your stress level, take some time to meditate or practice gentle yoga

–        Limit refined sugar, opt for antioxidant-rich foods like berries

–        Choose fresh food over fried or processed options

–        Cut back on excessive alcohol

–        Don’t smoke!

–        Prioritize quality sleep

About Ferndale Healthcare®, Inc.:

Ferndale Healthcare, Inc. is an affiliate of Ferndale Pharma Group Inc., a fully integrated holding company. Ferndale Healthcare targets several key specialty markets which encompass disease states that range from benign anorectal disorders to various skin conditions. The company’s mission is to provide high-quality, value-added products that help patients get back to what matters most in their lives—living well. Many of Ferndale Healthcare’s products are leaders in their respective categories.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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Hot Summer Beauty Trends: Anti-Aging Products and the Key to Producing More Collagen

Everyone knows that collagen is the key to youthful, beautiful, glowing skin. But the question is how can we continually produce more as we age?

Thankfully, consumers everywhere can now enjoy the benefits of skincare lasers to stimulate collagen in a safe, affordable, easy to use, at-home version! As you are working on the latest beauty trends for the summer, I wanted to introduce about the NIRA Skincare Laser.

Holding 6 patents and FDA Cleared, the NIRA Skincare Laser (https://www.niraskin.com/) uses cutting-edge semiconductor technology and is the most advanced at-home skincare laser on the market. At less than half the price of other at-home lasers, the NIRA Skincare Laser has been clinically proven to reduce wrinkles and fine lines and produce anti-aging results in just 2 minutes a day.

The technology works by reversing the loss of collagen using a non-fractional and non-linear laser fluence to gently heat the dermis above the point of heat-shock protein (HSP) formation, and just below the pain threshold. This provides as much or more collagen production as the older fractional approach, while avoiding pain and erythema.

Using it for only 2 minutes daily can produce dramatic results – NIRA Skincare Laser has plenty of case studies on their website from an independent clinical study if you’d like to learn more. The laser was recently featured in ABC’s Windy City Live segment as one of the hottest new Spring beauty trends if you want to check it out in more detail here!

About NIRA
NIRA is committed to improve the health and beauty of your skin. We believe everyone should have access to professional-level skincare at home and at an affordable price. NIRA brings you the same technology used by dermatologists, with an easy-to-use program that is enjoyable to use and guarantees results.  NIRA uses the science of light interacting with your skin biology to deliver natural and lasting results.
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Improve Your Health, Better Your Life with Bija – The All-Natural Way to Heal from the Inside Out

Whether you’re trying to improve your skin, clear your mind, create more energy or combat father time, the solution is always healing from within.

Bija helps you do just that with its newly launched, tasty line of plant-based products called Bija Blends that take a holistic approach to bettering your mind, body and spirit.

Bija Blends are lovingly created with all-natural, simple, clean ingredients like Peruvian Ginseng, moringa, buttermilk root and more that form the foundation of Ayurvedic techniques and traditional Chinese medicine. They also contain adaptogens that help rebalance your hormones and improve your mood.

There’s a proprietary Bija Blend for anti-aging, energy, passion, weight loss, sweet dreams, balance and plant-based collagen. Simply mix in a smoothie, shake, nut milk or juice and drink to your health!

More to Love About Bija Blends:

  • Vegan, non-GMO, gluten-free, raw, keto, paleo and whole30 friendly
  • Free from gmo’s, preservatives, artificial colors & flavors, sweeteners, fillers, binders, dairy, yeast, gluten, caffeine, soy, nuts and eggs
  • Ethically and sustainably sourced to make sure the earth is healthy too
  • Helps promote radiant skin, strengthen joints and bones, supports nail and hair growth, helps repair cellular damage, boosts natural collagen production and rejuvenates

GET CREATIVE WITH OUR BIJA BLENDS:

how to use
Recipes:
LAVENDER OVER THE MOON MILK

SERVING SIZE: 1

INGREDIENTS:

  • 1 CUP COCONUT MILK
  • 1 TEASPOON BUTTERFLY PEA POWDER
  • 1-2 TABLESPOONS LIGHT MAPLE SYRUP (AS DESIRED)
  • 1/2-1 TABLESPOON BIJA SWEET DREAMS BLEND
  • 1 TABLESPOON LAVENDER FLOWERS FOR GARNISH

INSTRUCTIONS:

  1. MIX ALL INGREDIENTS AND WARM IN A SMALL SAUCE PAN.
  2. USE A FROTHER TO BLEND THE INGREDIENTS FURTHER.
  3. TRANSFER TO A MUG AND GARNISH WITH LAVENDER DUSTING AND PETALS.

VEGAN CHOCOLATE LOVERS TARTS

SERVING SIZE: 3

INGREDIENTS:

CRUST:

  • 1 CUP ALMOND MEAL
  • 1 CUP SHREDDED COCONUT (UNSWEETENED)
  • 4 TABLESPOONS COCONUT OIL
  • 3 TABLESPOONS RAW CACAO POWDER
  • 1 TABLESPOON BIJA PASSION BLEND
  • 3 TABLESPOONS DATE SYRUP

DAIRY-FREE GANACHE:

  • 3/4 CUP VEGAN CHOCOLATE CHIPS
  • 2/3 CUP COCONUT CREAM
  • 1/2 TABLESPOON BIJA PASSION BLEND

GARNISH:

  • CHOCOLATE DIPPED FRUIT
  • RAW CACAO NIBS
  • FLAKED SALT

INSTRUCTIONS:

  1. COMBINE CRUST INGREDIENTS UNTIL THOROUGHLY MIXED THEN PRESS INTO 4” TART MOLDS TO FORM 1/2” BORDER. TRANSFER TO FREEZER.
  2. MEANWHILE, FOR GANACHE, HEAT COCONUT CREAM OVER MEDIUM HEAT IN A SMALL SAUCE PAN UNTIL HOT.
  3. TRANSFER CHOCOLATE CHIPS AND BIJA BLEND IN A MEDIUM SIZED MIXING BOWL. POUR COCONUT CREAM OVER WHISK UNTIL SMOOTH. ALLOW TO COOL FOR 15 MINUTES.
  4. REMOVE CRUSTS FROM FREEZER, POUR GANACHE INTO CRUSTS AND GENTLY TAP TO REMOVE BUBBLES.
  5. CHILL UNTIL NO LONGER RUNNY (ABOUT 1 HOUR).
  6. GARNISH WITH FRESH BERRIES AND CACAO NIBS AND FINISHING SALT.

About Bija Blends:

Bija means seed in the Hindu and Buddhist cultures and is a metaphor for the origin of all things. The company believes all great things can be accomplished from small beginnings. Its mission is to promote health and happiness by providing the highest quality products that rely on a holistic approach to heal the mind, body and spirit.

For more information visit http://lovebija.com/

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Summer Hair that Never Lets them See you Sweat

Whether you’re vacationing at the beach, playing sports, dining al fresco, or just enjoying time outside this summer, fun in the sun can put stress on your hair and damage those lovely tresses. So, if you’re struggling with dryness, brassy color, or a case of the frizzies, it’s time to change up your beauty routine.

“Summer is a carefree time when we spend as much time as possible out in the sun. While time in nature is great for our mental and physical health, the sun can really do a number on our hair. It can alter the color, bleach out strands, and cause hair to look (and feel) dry and damaged. It’s important to protect and nourish your hair, so it looks beachy but beautiful — not dry and damaged,” said Nadine Mullings, Brand & Product Development Director at Barely Xtensions.

Mullings offers the following tips to avoid looking like a hot mess this summer:

Minimize damage. We all know that the sun’s rays can damage your skin, but did you know it can also can damage your hair? Prolonged exposure to the sun’s UVA and UVB rays can significantly damage the hair strand. Signs that your hair is sun damaged include discoloration, dry and brittle strands, broken or split ends, thinning, and fizziness. Light-colored and fine hair is particularly vulnerable to sun damage, according to the Cleveland Clinic. To minimize damage, avoid spending prolonged time in the sun. If you are in the sun, make sure you use hair products with UVA and UVB protection.

Get a trim. Hair grows 10 to 15 percent faster during the summer months. Getting a trim is an effective way to revive dry, sun damaged hair and stimulate new growth. Regular trims minimize damage from split ends, a common issue in the summer. Being proactive and getting a trim at the first signs of split ends or dryness can prevent further damage.

Protect before a swim. Chlorinate can leave newly colored hair damaged and blonde hair even worse with a greenish hue. Products like Swimmers Leave-in Conditioner from Sally Beauty Supply protects hair while conditioning it.

Embrace the gloss. Beach days are fun, but they are rough on your hair. Sun exposure and sea salt damage hair, making its color less vivid and your locks brassy. If this happens to you, try an in-salon hair gloss, a semi-permanent color that counteracts sun damage, adds moisture, seals the ends, and increases smoothness and shine. A gloss, which lasts for approximately four weeks, will leave your hair looking rich, shiny and healthy.

Hydrate and rehydrate. Sun-damaged hair needs hydration! Moisturizing shampoos, conditioners and styling products keep your locks sleek and manageable. Hot oil treatments, nutrient-rich masks, or balms are great for deep conditioning. Look for products with nourishing ingredients, such as coconut, jojoba, and argan oil, as well as protective butters, and extracts. These replenish and moisturize sun-damaged hair. Avoid sulfates, parabens and other toxic ingredients, which are drying and could only worsen your summer woes.

Switch up your products. Bottom line — summer hair needs more attention and different products than you use during other seasons. This is why you need to use hair care products designed to moisturize and reduce (or reverse) sun damage. When out in the summer sun, we recommend that you use products (such as leave in conditioners) that contain UV protection to help protect your hair and scalp.

Also, try a mild, lightweight shampoo, and wash your hair less frequently to avoid stripping it of protective oils. Use dry shampoos to keep your locks looking fresh and not oily, especially on days you don’t wash it. Finally, once a week, use a clarifying shampoo to get rid of any buildup from sunscreen and hair products, etc.

Look neat without the heat. If your hair is already fried from the sun and surf, don’t make matters worse by heat styling. Ditch your blow dryer, curling iron, hot rollers, and straightener and embrace no-heat styles instead. Let your hair air dry. Put your hair in a ponytail. Rock cute braids. As an added bonus, put leave-in conditioner in your hair and then braid it. You can sleep in the braids to moisturize overnight, and when you take the braids out in the morning, you’ll have easy, breezy, summery, healthy-looking waves.

Embrace accessories. Always in style: wear a big, wide brimmed hat to the pool or the beach to protect your scalp and hair. Accessorize by adding a fashionable scarf to cover your hair and scalp as you lounge in the sun. Before you work up a sweat, avoid tangles during outdoor workouts like hikes, bike rides, and beach runs by braiding your hair. Make sure you secure your braids or ponytails with a metal-free hair ties. Rock a cute headband to keep strands in place during active summer days (or lazy Sunday brunches.) Get a sizzling, sexy summer look for a hot date (or girls’ night out) with long, natural-looking extensions or add a pop of color if you don’t want to make a permanent color commitment with Barely Xtensionwith colors like teal, pink, purple and unicorn you can have all kinds of fun and blend with your natural hair.  with colors like teal, pink, purple and unicorn you can have all kinds of fun and blend with your natural hair.

Eat healthy. The products you use on your hair are important, but what you eat, and drink also have a direct impact on hair health. Be sure to eat a healthy, nutritious diet full of dark leafy greens, juicy fruits, and lean proteins, and drink tons of water to stay hydrated and looking your best.

About Barely Xtensions: 

Barely Xtensions offers the ultra-seamless difference in hair extensions featuring a revolutionary Micro-Thin Skin Weft technology providing the smoothest application on the market allowing the extensions to lay flat to the head for a virtually undetectable finish.

Made of 100 percent premium quality Remy human hair, Barely Xtensions is setting the standard of luxury hair extensions at an affordable price with the latest trend-setting colors and styles and are sold exclusively at Sally Beauty Supply stores throughout the United States and Canada.

For more information visit the website at barelyxtensions.com

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