Browsing Category Beauty

No B.S. Skin Care Announces Partnership with Sarah Hyland

No B.S. Skin Care has continued to make waves within the beauty industry by providing clean, non-toxic skincare that delivers effective results, all while being offered at an affordable price. This well-known brand has proven that they aren’t afraid to call out the B.S. of the industry and in return, immediately gained a loyal following praising them for their transparency. Now, No B.S. Skin Care is joining forces with a leader who is as passionate as they are about saying “no” to toxic chemicals, and is pleased to announce their new partnership with Sarah Hyland.

The widely-popular American actress and producer, most known for her role as Haley Dunphy on ABC’s Modern Family, has been open about cleaning up her lifestyle with her health in mind—starting with what she puts in her body and on her skin. Together, Hyland and No B.S. Skin Care are partnering to educate people everywhere on the importance of taking control of their own health, starting with their skin.

“Staying healthy is important to me, and that means taking control of what I put in and on my body. My lifestyle detox started with clean eating, but when I realized how many toxins were hidden in the products I used every day, I knew I had to make a big switch,” says Hyland. “My fans wanted in on the process, so the pressure was on to find something really good—for me and for them. No B.S. resonated with me because their products are made with good-for-you ingredients that actually improve skin health. My No B.S. regimen has four powerful basics you can use every day to clean up your skincare game. My hope is that everyone who tries it will feel so good in their skin that they don’t mind going makeup-free.”

Hyland has curated her own personal skincare regimen with No B.S. Skin Care and is sharing it directly with fans. Her personalized regimen will include four of her favorite, most-used No B.S. Skin Care products including the Gentle Foaming Cleanser, Purifying Facial Toner, Vitamin C + E Serum, and the Day + Night Hyaluronic Cream – all included in a bundle on the No B.S. Skin Care website.

In addition, Hyland and No B.S. Skin Care will be offering fans a once in a lifetime opportunity where they can receive a personalized interactive video call-in from Hyland. Throughout the video, she will be sharing her journey of self-improvement and the importance of steering clear of harmful ingredients. Everyone who participates in the video call-in will also receive an exclusive additional 15% off discount on Hyland’s curated skincare bundle.

No B.S. Skin Care is devoted to never using harmful ingredients like parabens, phthalates, sulfates, synthetics, and toxic petrochemicals commonly found in other skincare products. The brand is proud to be working with Hyland and aims to strip away the deception of the beauty industry by providing better, healthier skincare powered by truth, not toxins.

“Sarah’s story really resonated with our team and our brand because like so many of our customers, she realized that what she ate, drank, and used on her skin could contribute to toxins building up her body,” says Diana Briceno, CEO of No B.S. Skin Care. “At No B.S., we love sharing stories like Sarah’s to bring awareness to the importance of clean beauty ingredients and products. This is exactly why she is the perfect partner to inspire people to take control of their own health, and cut out all of the unnecessary, toxic B.S. they don’t need, starting with their skin care.”

No B.S. Skin Care encourages everyone to join their community and mission of ditching toxic ingredients and sharing their experiences using the hashtags: #SarahLivesNoBS and #SarahsCall.

To learn more about Sarah Hyland’s curated skincare regimen bundle, please visit To participate in the personalized interactive video call-in with Sarah Hyland, please visit

The name says it all. All No B.S. Skin Care products are made with potent plant-based naturals, powerful scientifically-proven heavy hitters and none of the bad stuff: no parabens, no sulfates, no phthalates, and no synthetic fragrances. This no-B.S. brand challenges the beauty industry, swapping chemicals for clean components. Uncomplicated skincare for the boldly authentic, No B.S. Skin Care defies the industry’s obsession with excess. Instead, offering a handful of smart, powerful products that are as low-maintenance as they are effective. All products are responsibly made in America and are never tested on animals.

To learn more, visit or follow them on Instagram.


Luseta Beauty’s Perfect Bonding Collection Encourages Everyone to Explore Self-Care Starting with Hair

Luseta Beauty is launching its Perfect Bonding Collection: a three step hair care treatment allowing users to achieve salon grade bonding treatments at home. Luseta is also encouraging women to rethink hair and self-care with a social media campaign featuring #BondedWithLuseta.

The Perfect Bonding Collection features a series of shampoo, conditioner, and restoring leave-in cream all formulated to help repair hair damage from heat or chemicals. “Bonding treatments at salons are becoming more popular now,” stated Luseta Beauty representative, B.H. “But could take a lot of time and money. Salon treatments are also mostly unavailable to everyday customers, because they are hard to use without professional supervision. We created this line so everyone can have a hassle-free hair care routine at home that performs just as well as professional treatments.”

Luseta Beauty encourages customers to share their hair care and self-care journey on social media with #BondedWithLuseta. B.H. explains the concept behind the campaign: “Our marketing team has found that women feel like they don’t treat themselves well enough. It’s not that they don’t want to. They just don’t have the tools to do so. With this collection, we hope to help people realize that they don’t need to compromise quality in order to take care of their hair. We hope that thoughtful hair care regimes can be the first step to inspiring many on their mind and body care journey.”

The Perfect Bonding Collection has been available for pre-order on Luseta Beauty’s website on November 18th. For more information, please visit

About Perfect Bonding Collection

Luseta Perfect Bonding Restoring Collection is blended to provide superior protection and deep conditioning for processed and damaged hair. This three step routine helps improve hair texture and bring shine back to every hair strand. With long term use, users will see stronger and healthier hair.

WHO IT’S FOR: For all hair types


  • Sulfate, phosphate & paraben free
  • Safe for all hair types
  • Repairs and strengthens hair
  • Lightweight formula doesn’t weigh hair down
  • Detangles strands for easier combing
  • Protects against breakage

Improve the appearance of hair texture & shine. This collection also helps to build bonds within each strand of hair which strengthens the entire structure of hair as a whole.

About Luseta Beauty
Luseta Beauty was founded in Los Angeles, California in 2011 with the mission to deliver superior salon quality hair products and enjoyable brand experience at a reasonable price. Luseta Beauty is crafted with all natural ingredients, free of sulfates and parabens. A firm believer in social responsibilities, Luseta Beauty does not support animal testing and uses all biodegradable and recyclable materials in packaging.


Wild Harvested African Herbs & Oils Turning Back Time with Beauty Rituals Rooted in Africa

As an artist, there is one place in the world that I want to go the most. The reason is that I believe all the lives originally come from this place, and the beautiful nature is not heavily polluted so much by the modern world, this place is Africa. I found a skincare line that turns back time with products that incorporate time-tested beauty rituals rooted in Africa. By combining scientifically advanced technology with nature based ingredients from Southern Africa, dark circles, puffiness, dryness, dullness and hyperpigmentation can be a thing of the past. With milk cleansers, even-tone serums and a range of moisturizers, Yangu Beauty products help your skin thrive with all-natural ingredients.

Founder Sipho Gumbo suffered years of suffering from skincare products formulated with harsh ingredients  This led her on a journey of researching natural skincare. Sipho recalled the beauty rituals of her grandmother who used wild-harvested African herbs, superfoods, and botanical oils to look after her skin. Determined to find products that worked for her sensitive skin and armed with the beauty wisdom of her grandmother, Sipho launched Yangu Beauty. Each product is thoughtfully formulated using advanced plant science and pays homage to the time-honored beauty wisdom of her African foremothers.

Yangu Beauty products are free of parabens, sulfates, artificial colorants and animal derived products. All products are environmentally conscientious and advocate cruelty-free products.

Yangu Beauty Gives Back:

Yangu Beauty supports orphans, women and children through it’s Beauty with Compassion Program.  Yangu Beauty founder Gumbo created Munhu Inc. ( a 15 year old non-profit organization that supports children orphaned by AIDS in rural Zimbabwe. A percentage of sales of Yangu Beauty Products support Munhu Inc. children.

Yangu Beauty also gives back through the sourcing of ingredients. They buy from co-ops that are mainly women owned and supports women who pick up the nuts where their oils are from.  This helps them pay tuition for their children.

Yangu Beauty Products:

Bright Eyes Cream:  Hydrating, anti-inflammatory cream soothes the delicate eye area. Peptide complex firms and tones while reducing dark circles and puffiness while Hyaluronic Acid restores moisture.

Bye-Bye Hyperpigmentation Kit:  Bursting with African botanical extracts such as Roobios and our YMB™ complex, this Yangu Beauty Bye-Bye Hyperpigmentation kit works hard to fades dark spots and hyperpigmentation.

Cleansing Whip: This award-winning, non-stripping gentle foam formula cleanses the skin and minimizes the appearance of pores. Revives your skin while balancing moisture and sebum. Safe for all skin types – especially sensitive combination, oily, and acne-prone skin. This 5-star cleansing whip is loved by customers, who say “best facial cleanser ever” and “smells great. my skin has been clearer ever since I started using it!”

Even Tone Serum: Award-winning serum that features a powerful Rooibos and Licorice Root blend. Rooibos soothes the skin while Licorice Root fades dark spots and hyperpigmentation. Goes on lightweight and sheer revealing a clear, radiant complexion. Can be used  alone or as a makeup primer. Works for all skin types.

About Founder Sipho Gumbo:

Years of suffering breakouts from skincare products formulated with harsh ingredients led Sipho on a journey of researching natural skincare. While reminiscing about fond childhood memories, she realized that living in the States had disconnected her from her African traditions and roots. This realization led Sipho to recall the beauty rituals of her grandmother who used wild-harvested African herbs, superfoods, and botanical oils to look after her skin.

Determined to find products that worked for her sensitive skin and armed with the beauty wisdom of her grandmother, Sipho launched Yangu Beauty. Each product is thoughtfully formulated using advanced plant science and pays homage to the time-honored beauty wisdom of her African foremothers. Through Yangu, Sipho is reconnecting with her roots through beauty and sharing her culture with other women around the globe.


Beauty + CBD Faves by Mox Mind + Body Care Launch in CVS, Kohl’s Nationwide

CBD products are available in abundance online, but not always easy to find while you’re out and about shopping. All of that is about to change thanks to the skincare line Mox, which is prepping to invade two popular brick and mortar stores. Mox Mind + Body Care is one of the few select CBD beauty brands to be part of a CBD beauty launch at select CVS and Kohl’s stores.

Experience the skincare benefits of CBD without worrying about the hassle of shipping and delivery. Unlike traditional drug store brands,Mox replaces water with nutrition and ingredients that support healthy skin. Products contain pharmacist-designed formulas that are “power couples” of proven vitamins, minerals and organic CBD. No water, fillers or preservatives are used.

Mox is proud to be featured in CVS and Kohl’s at October 2019 introducing CBD skincare to more consumers.

CVS has been the retail innovator in CBD and was one of the first retailers to feature pain relief products in this category. The drug store chain is now expanding its CBD assortment to include new beauty brands and Mox was one of five selected. The initial launch includes 12 CVS stores in California, but will expand to 14 other states by early next year. Look for Mox’s Multivitamin Serum, Peppermint Salicylic Cleanser, Eye Bright, Triple Action Toner and Mineral Hydrating Mist on an end cap near you.

Kohls is building out its beauty business and Mox is honored to be part of its CBD beauty launch where it was one of four brands selected. Look for Mox’s Multivitamin Serum, Muscle Roller and Peppermint Salicylic Cleanser in 238 stores in the US.

More About Mox’s Powerful Skincare:

– Peppermint Salicylic Cleanser – Put an end to tired skin. Illuminate, awaken and cleanse skin with this organic hemp-derived CBDand Peppermint formula combined with Salicylic Acid to gently exfoliate and improve clarity.

– Multivitamin Serum – You wouldn’t think twice about taking your vitamins for your overall health. Give your skin the same benefits with this serum loaded full of vitamins C, A, E, D, and K in addition to organic hemp-derived CBD, Chamomile, Licorice and Natural Lipids.

– Muscle Roller – When you’re traveling or on-the-go, get on-the-spot relief from muscle soreness that’s like your very own tiny ice bath in a tube.  Along with eucalyptus to cool the skin and wintergreen to help calm muscles, you’re getting premium vitamins, plants and minerals to naturally soothe your body. Try it for headaches and migraines too!

– Eye Bright – Ever wish your eye cream did more? CBD could be the ingredient you’re missing. Mox launches this new hydrater, plumper, and tightener combining CBD oil with hyaluronic acid and polyelectrolytes leaving the eye area smooth, soft, bright and nourished.

– Triple Action Toner – Remove those pore-clogging impurities and dead skin cells with powerful ingredient combinations made with glycolic multi-fruit acids. Exfoliate, soften and smooth skin and reduce blemishes.

– Mineral Hydrating Mist – Give your skin a hydrating boost with a combination of Polyelectrolytes, Hyaluronic Acid and organic hemp-derived CBD.

About Mox Mind + Body Care:

Mox is here to help you take better care of your mind and body. That starts with replacing the water that is the #1 ingredient in nearly all skin care products with nutrition. And Mox is not just saying that so you’ll buy their stuff. The human body is a wise, wish-fulfilling machine. It’s wired with trillions of cells that know exactly what we need, and how to make it happen. When we feel tired, we over-caffeinate. When we feel pain, we pop a quick fix. When we feel stressed, we self-medicate. Often, we move further and further away from a natural state of wellness. At Mox, we believe it’s time to change that.

Pharmacist-formulated with powerful ingredient combinations that work with your body—never against it. Mox trusts in the power of plants, vitamins and minerals. Mox targeted, highly concentrated products stand apart through ingredient minimalism and formulating strategies that replace water with nutrients + organically-grown CBD. And Mox never uses fillers, parabens or preservatives-ever.


Maybelline New York Announces Amazon Exclusive Black Friday Deals

Maybelline New York is extending holiday savings beyond Black Friday and Cyber Monday! The cosmetics giant is partnering with Amazon to offer exclusive deals leading up to Black Friday, with additional savings that will continue through Cyber Monday.





Deals will be valid for a limited time only, exclusively on

About Maybelline
Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Fashion Week in New York City and eight other fashion weeks worldwide. For more information, log on to


LULU’s Favorite Holiday Beauty Products From It Cosmetics

It is the holiday season again – my favorite time of the year. Everything is so joyful and sweet. Especially when we go to the shopping mall, the music is the holiday music, everywhere displays holiday items, all the red and green decorations remind us it is the time to celebrate with family. Gifting is always one of the biggest things during the holiday. No matter it’s for your family and friends, or you are looking for a sweet gift treat for yourself. Now is the best timing to get them because the super deals and holiday special editions.


It Cosmetics is Lulu’s forever love! I love their holiday sales and some limited special items. Here I want to introduce some of my favorite products!

Your Brush Magic! Luxe Makeup Brush Gift Set ($192.50 VALUE)

5-Piece Face & Eye Makeup Brushes + Luxe Clutch $150.00

Experience how great brushes give you great-looking skin with this limited-edition set that includes 5 essential full-size, ultra-plush makeup brushes for your face and eyes—plus a luxe clutch that carries them in style! Featuring award-winning Heavenly Luxe cruelty-free hair and custom-cut shapes, these skin-loving brushes are designed to do the work for you to deliver your most flawlessly airbrushed results and the experience of your most beautiful you every time!

Set Includes:


  • Foundation Brush
  • Concealer Brush
  • Powder Brush
  • Shadow/Smudger Brush
  • Blush Brush
  • Clutch
This set is absolutely beautiful. Treat yourself well by using a nice set of makeup brushes, getting your makeup done everyday in a magic! It is also a great gift for your family or friends, no one can say no to this magic brush set and a cute stylish clutch.
IT Cosmetics Special Edition IT Girl Holiday Beauty Book w/ Gift Box & Bow

Special edition and only for the holidays, the 2019 IT Girl Beauty Book is the must-have gift of the year! Enjoy 10 IT Cosmetics skin-loving, problem-solving products in one easy-to-use collection, including five full-sized items! Beautifully boxed with a bow, it’s the perfect gift to give or receive!

How do I use it: Smooth Bye Bye Under Eye Concealing Pot anywhere on your skin for the look of flawless, full-coverage, anti-aging beauty results. Hello Light Highlighting Balm adds the look of light to your skin without any glitter or shimmer. IT Girl Ombre Radiance Blush adding a brightening look to your skin in just a sweep.

Bye Bye Pores delivers the kiss of warmth to your skin without looking orange or muddy. Bye Bye Pores Pressed is your completely clear finishing powder that gives you the look of a flawless airbrushed complexion, helping to instantly blur the looks of pores and imperfections! Blurred Lines Smooth-Fill Lipstick for the appearance of smoother, fuller and younger looking lips!

Superhero Eye Foundation instantly smoothes and color corrects while priming the look of your lid for eye shadows and eyeliner. Each eye shadow shade was hand-selected to define and enhance the appearance of every eye color. These lid smoothing shadows were formulated for the appearance of younger looking eyes. Finish your look with the perfect brow using Brow Power Powder.


  • Three 0.02-oz Bye Bye Under Eye Concealing Pots
  • 0.33-oz Bye Bye Pores Pressed
  • 0.33-oz Bye Bye Pores Bronzer
  • 0.08-oz Hello Light Highlighting Balm
  • 0.38-oz Ombre Radiance Blush in Bubbly
  • Three 0.023-oz Blurred Lines Lipstick
  • 0.108-oz Superhero Eye Foundation
  • 0.06-oz Superhero Liner
  • 0.06-oz Brow Power Powder
  • Nine 0.034-oz eye shadows

I love the way how you open the beauty book. It will be your secret to finish a lovely look by using this really small but everything’s-in “beauty palette”. The amazing thing about this beauty book is that you get everything you need in such a small size palette, you can easily pack it in your everyday’s bag. It would be also great for a traveling beauty set, saving a lot of your luggage space and you will never forget a single one makeup item because it has everything there!

IT’s Your Confidence Superpowers! Skincare & Mascara Gift Set ($165 VALUE)

7-Piece Life-Changing Skincare & Mascara Collection $95.00

Transform your skin with confidence with IT’s Your Confidence Superpowers! 7-Piece Life-Changing Skincare & Mascara Collection. Suitable for all skin types, even the most sensitive, this limited-edition set includes full sizes of Superhero Mascara, Confidence in a Cream Rosy Tone Moisturizer and Confidence in a Gel Lotion Moisturizer, plus travel sizes of Confidence in a Cleanser, Confidence in an Eye Cream, Confidence in a Neck Cream Moisturizer and Confidence in a Cream Hydrating Moisturizer. You’ll experience powerful results instantly and more dramatic results over time!

Set Includes:

Full Size Confidence in a Cream Rosy Tone Moisturizer (60 ml): This rejuvenating moisturizer is enhanced with rosy tone pigments to revitalize skin with the look of instant vitality, which diminishes with age. Ideal for mature skin, it gently exfoliates dull skin and stimulates surface cell renewal for a more youthful appearance.

Full Size Confidence in a Gel Lotion Moisturizer (75 ml): Your oil-free, quick-break gel moisturizer delivers 72 hours of hydration, boosting your skin’s moisture barrier with each application for a supple, healthy-looking appearance.

Full Size Superhero Mascara (9 ml): Infused with proprietary Elastic Stretch Technology plus collagen, biotin and peptides, this super-buildable mascara gives your lashes the look of super length and super elastic stretch!

Confidence in a Cleanser Travel Size (9 ml): Your sulfate-free and soap-free cleansing serum is ophthalmologist-tested to be used around your eye area and removes all traces of makeup! Anti-Aging Armour™ Rejuvenating Concentrate activates upon contact to immerse your skin in moisture and give you better-looking skin.

Confidence in an Eye Cream Travel Size (5 ml): This moisturizing eye cream features the same skin-loving benefits as your Confidence in a Cream! The exclusive apricot tint visibly color-corrects and brightens for the look of instantly more wide-awake eyes and is clinically tested to hydrate your skin.

Confidence in a Neck Cream Moisturizer Travel Size (5 ml): Your quick-absorbing and firming super cream transforms the appearance of your neck, décolleté and chest! Clinically tested in an eight-week study to improve skin’s elasticity and hydration, it provides a tightening effect and younger-looking skin with continued use.

Confidence in a Cream Hydrating Moisturizer Travel Size (15 ml): It’s your #1 anti-aging moisturizer!* This super cream transforms the look of your skin for a supple, healthier, younger-looking appearance. While immersing your skin in moisture, it works to smooth texture, enhance firmness and reduce the look of pores.

A holiday special set has three full size best sale products with four travel size products, a $165 value superpower set goes $70 down just for this time of a year. Yes, this is the opportunity to have the best deal!

About IT Cosmetics

Developed with plastic surgeons, IT Cosmetics creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics is a top beauty brand sold at ULTA Beauty, Sephora, QVC, Macy’s, Selfridges, Nocibé, Douglas, Boots, Kicks and Discover it. Love it. Believe it.