Everyone wants to be a Socal girl! There is a certain way that Socal girls looks so attractive and confident. Let me tell you the secret about the style behind it. The Socal style just goes with no rules, no limited and no boxes. Let’s be freedom and be ourselves.
There are no rules or boxes in beauty. Anyone can live on Sweet Street and with a little practice, everyone can be a WING QUEEN. We stand beside EVERYONE with big, GLAM dreams.
Sweet Street is a neighborhood queen with larger than life dreams. She is a multifaceted homegirl who can move in any room. She is style & grace. She’s the influencers muse. She is the real beauty standard. She sets trends following no one’s rules but her own. Her glamour is soulful, ambitious, and defiant–the intersection of fly and street.
Natalia Durazo and LaLa Romero
Sweet Street celebrates a narrative in the cosmetics industry that has been historically overlooked. They are here to close the gap that exists in offerings that celebrate beauty and artistry originated by everyday women of color. The founders, Lala Romero and Natalia Durazo have long been inspired by their own experiences and iconic women from neighborhoods and pop culture. They are excited to add to the ever-expanding beauty conversation while celebrating their culture and round-the-way beauty.
L.A. Lady Palette
Taking cues from the hues that paint the City of Angels, our L.A. Lady eyeshadow palette features eight highly-pigmented shades made here in L.A.
You will cruise from day-to-night with a dramatic matte black, coppery-browns, glints of mesmerizing shimmer and a highlight-ready cream, that will enhance your iconic beauty at every turn. Compact in size, with a built in mirror, create your show-stopping looks wherever you’re parked.
- Highly-pigmented, one-swipe payoff
- Cruelty-free, paraben-free
- Net Wt. 8 x 0.056 oz/ 1.6 g
- Made in USA
- Blvd (light cream matte)
- Rivi (medium taupe matte)
- Dusk (medium brown matte)
- Cruisin (medium red-brown matte)
- Morena (dark brown matte)
- Sun (medium taupe shimmer)
- Shine (light cream shimmer)
- Midnight (dark black matte)
- Built-in Mirror
Make all your Wing Dreams Come True with Sweet Street Wing Queen Liquid Eyeliner. This intensely pigmented, rich black fluid glides on smoothly without pulling or skipping and features a satin finish. The pen has a precision tip that allows beauty beginners or true wing queens to create thin or thick dramatic lines. Wing Queen Liquid Eyeliner lasts until you say so.
- Highly pigmented, rich black color
- Fluid formula makes strokes smooth, without skipping or tugging
- Precision applicator helps formula glide on smoothly creating thin lines or bold wings with a satin finish
Perfect Wings, every time, that will last until you say so!! Wing Queen will be with you through all your smiles, tears, and long days. No matter you are in Socal or not, let’s get the chic look and confidence into our makeup, it is so easy and so pretty.