SynchroShield™ Technology

• WetForce: Negative ions in the formula combine with positive ions in perspiration and water to create an additional layer of invisible sun protection. As you continue to sweat and get wet, the product becomes more effective.

• HeatForce: A heat-sensing essence in the formula becomes activated by external heat, forming a stronger barrier. Provides elevated sun protection when it in the presence of heat or warm temperatures.

Ocean-Friendly

• Oxybenzone and octinoxate-free
• Complies with Hawaii’s sunscreen regulations.

The SHISEIDO BLUE PROJECT has partnered with WSL PURE, the nonprofit arm of the World Surf League, and Kanoa Igarashi, one of the world’s top professional surfers, to promote respect for our oceans. This global initiative includes conducting beach cleanup efforts, planting sand dunes to safeguard shorelines from erosion, and promoting ocean- and sun-safe habits. 

Product: It is actually a big, exciting year for Shiseido Sun. We are introducing NEW formulations of Sunscreen – The NEW Ultimate Sun Protector Lotion SPF 50+. It is powered by Shiseido’s popular WetForce Technology (in our current Sunscreen), with the new addition of HeatForce. Together they create a protective veil that becomes more effective in heat, water and sweat. ALSO in other exciting news – the new formula is Ocean-friendly, free of oxybenzone and octinoxate, Hawaii-Compliant and goes on clear on all skintones.  https://shiseidousa.box.com/s/zn111gjxdie4tysgokd2mohmbcs7b0o1 It is currently available online.

Ultimate Sun Protector Lotion SPF 50+

       Ultimate Sun Protector Cream SPF 50+

      Peak Protection. Peak Performance.

For use on all skin types.

Dermatologist-tested. Opthalmologist-tested. Non-comedogenic.

Water-Resistant 80 minutes

Ultimate Sun Protector Lotion SPF 50+

$49 for 150mL

Ultimate Sun Protector Cream SPF 50+

$40 for 50 mL

Available at Shiseido.com