Posts Written On January 20, 2020

SNACK BARS TAKE THE TAHINI CRAZE TO HEALTHY, DELICIOUS NEW HEIGHTS

The Mighty Sesame Company introduces TahiniBAR,
the Energy Bar Made From Sesame Seeds
Available in Three Exciting Varieties: Cocoa Nibs, Pistachio, and Vanilla

Sesame seeds are truly one of the most ancient foods on earth. In fact, sesame plants are the oldest known plant species to be grown primarily for their seeds (pods) and oils rather than for their leaves, fruit or vegetables.

TahiniBAR is leading the pack in many of today’s hottest food trends.

  • Demand for authentic Mediterranean food, particularly seed-based spreads like hummus and tahini, is on the rise in the United States, with even more growth in the forecast.
  •  The market for healthy portable snacks has seen dynamic growth; bars are more widely available and consumed on a more casual basis than ever before.
  • The gluten-free movement continues to gain traction as shoppers become more mindful of diets that support health and wellness. In fact, more than 30% of Generation Z and Millennials say they are willing to pay a premium for gluten-free products.
  • Finally, consumers are expecting intriguing new textures and flavors, and they want to indulge in ingredients like fruits, nuts, and chocolate.

Health Benefits – Sesame seeds are an excellent source of copper, manganese, magnesium, calcium, phosphorus, iron, zinc, molybdenum, and selenium. These translate into a variety of health benefits including cholesterol-lowering phytosterols, heart health, improved blood pressure, hormone balance, as well as cancer fighting and fat burning properties. Sesame also helps boost nutrient absorption and energy levels, too.

TahiniBAR satisfies all of these demands in a novel new format. Like tahini and its decadent dessert cousin, halvah, the energy bars are made from all-natural roasted sesame seeds. Sesame seeds help boost energy levels and are a good source of vitamins, minerals, protein, fiber, Calcium, Iron, Zinc and potassium.

A twist on classic Tahini. This Tahini bar with Cocoa Nibs excites your taste buds with the naturally chocolatey taste of cocoa nibs balanced with the delicate taste of finely ground sesame seeds. Absolutely perfect together!

Naturally indulgent Tahini bar with Pistachios is a fan favorite! You’ll love the melt in your mouth sweetness of finely ground sesame seeds perfectly topped with chopped pistachios. These are just too good to resist.

This Vanilla Tahini bar packs a naturally delicious vanilla flavor which partners perfectly with the delicate flavor of ground sesame seeds. This is true bliss!

This snack size bar is a perfect anytime snack. Great for on the go or a mid-day pick me up. A heavenly snack you don’t have to feel bad about, its only 100 calories! This snack bar offers simple indulgence you’ll crave without the ingredients that you’re trying to avoid! The natural sweetness of Tahini Bars pairs perfectly with the robust flavor of coffee.

This sweet and flakey bar is sure to please your taste buds. No Gluten, No Dairy, Nothing Artificial, Plant-Based and Vegan.

About Kayco/Kayco Beyond

Kayco is one of the largest manufacturers and suppliers of kosher foods. Its expanded Kayco Beyond Division sources and distributes new products to the general market beyond kosher, to meet the demands of consumers looking for optional products that are healthful, convenient and/or for restricted diets and lifestyles. These brands include Dorot, Absolutely Gluten Free, Beetology, Mighty Sesame, Tuscanini Foods, Wissotzky Tea Co. and new Wonder Melon™. They are headquartered in Bayonne, NJ. (www.KAYCO.com).

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