The show was held in partnership with Women Grow, an organization dually designed to obliterate the lingering stigma affiliated with cannabis and to intentionally cultivate female leadership within the cannabis industry.
Momolu showed 26 looks predominantly created with eco-friendly, sustainable hemp-based fabrications: hemp, linen, jute and cork. Plus 2 models carried vape pens on the runway.
Most people have a notion in their mind pertaining to cannabis – forged largely from pop culture references from Woodstock to 90s stoner movies. Women Grow aims to replace them and looks at the cannabis boom as THE solution to health, wellness, sustainability and environmental needs – this is the future of fashion.