Last month, smartwater held an event at Lightbox in New York City commemorating the launch of smartbeats by smartwater, a first-of-its-kind program designed to enhance holistic wellness through the fusion of music, technology and hydration. In collaboration with artists Toro Y Moi, Nosaj Thing, Madeline Kenney, Empress Of, Washed Out and powered by sound technology app Endel, smartbeats by smartwater are soundtracks and soundscapes designed to enhance your flow, mental balance, get you to move or simply connect with friends.

(L-R) smartbeats by smartwater featured artist Washed Out, Creative Director and Producer of smartbeats by smartwater Toro Y Moi, smartwater Creative Director of Wellness Joe Holder and smartbeats by smartwater featured artist Empress Of attend the smartbeats by smartwater launch event at Lightbox in New York City.
(Photo Credit : Eugene Gologursky/Getty Images for smartwater)

“When I heard the idea of smartbeats by smartwater, I thought it was a really concious decision to make that leap toward wellness… bringing this to people’s awareness is a very forward thinking idea and a wise decision,” said Creative Director and Producer, smartbeats by smartwater Toro Y Moi.

Media and influencers were invited to experience the project firsthand and learn about smartbeats by smartwater through presentations and conversations with the collaborators involved. In attendance were: Artist, Creative Director and Producer of smartbeats by smartwater EP Toro Y Moi, smartwater Creative Director of Wellness and fitness expert Joe Holder, smartwater partner and founder of The Big Quiet Jesse Israel, smartbeats by smartwaterfeatured artists Empress Of and Washed Out, Endel CEO and co-founder Oleg Stavitsky and Co-Founder of The FADER and co-CEO of The Cornerstone Agency Jon Cohen.

Attendees of the event participated in experiential sessions led by Jesse Israel, Joe Holder, Oleg Stavitsky and Jon Cohen.

Endel Co-Founder and CEO Oleg Stavitsky attends the smartbeats by smartwater launch event at Lightbox in New York City. (Photo Credit : Eugene Gologursky/Getty Images for smartwater)

This immersive experience included a meditation, guided movements and a social exercise with flashing LED bracelets that encouraged the crowd to connect with others. After the presentations, participants enjoyed music by singer/songwriter and producer Toro Y Moi while enjoying signature smartwater cocktails made with sparkling smartwater like the blood orange bourbon sour and raspberry rose basil sangria.

Attendees enjoyed music by artist and Creative Director and Producer, smartbeats by smartwater Toro Y Moi.
(Photo Credit: Taylor Hill/Getty Images for smartwater)

The smartbeats by smartwater project consists of two parts: the a-side – music tracks by featured artists, and the b-side –soundscapes powered by Endel.

Soundtracks (A-side) were produced by Toro Y Moi and created in collaboration with featured artists to compliment smartwater products—each smartwater product has a specific track to along with an occasion (detailed below).

Attendees of the smartbeats by smartwater launch event enjoyed signature cocktails made with
sparkling smartwater like the blood orange bourbon sour.
(Photo Credit : Eugene Gologursky/Getty Images for smartwater)