All Things Beautiful Come From Nature – WASO Superfoods for Super Skin

Asian beauties seem to be more and more popular. As a girl originally come from Asia, I always trust the way how Asian take care of our skin. When I was growing up, I watched how my family do the skincare routine everyday. My mom, my cousin, my aunts, all of them love Japanese skincare brand, especially Shiseido, which is definitely the most popular and legendary Asian skincare brand well known internationally.

I am so happy to announce the re-launch of Shiseido’s WASO line inspired by Japanese Superfoods. Originating from a combination of two Japanese words, “WA” meaning harmony, and “SO” meaning inspiration, the WASO line combines Japanese aesthetics with nature to create exclusively formulated skincare.

Inspired by the holistic and natural Japanese food tradition of Washoku – or Japanese cuisine – WASO features key ingredients selectively chosen for their purity and celebrated in their simplest forms. Featuring a simple and minimalist line-up of products that take a unique approach, fusing nature and technology, to bring out natural beauty. This line is designed specifically for unstable, unbalanced skin in young adults, ages 18-25.

Washoku respects the uniqueness of each ingredient and maximizes its natural flavor. Born based on this philosophy, WASO uses the power of foods and botanicals known to promote beauty and health in Japan, unveiling skin’s most unique, natural beauty. Shiseido’s PhytoResist System+ is designed for unstable young adult skin – plump and lush inside, yet sensitive to stress outside. This system uses the power of botanicals to heighten skins barrier and support its ability to self-renew.

WASO’s moisturizers use Whole Cell Release System W – a revolutionary process in which nutrients are carefully extracted and delivered directly to the skin, infusing it with moisture. Each product is dermatologist tested and non-comedogenic, paraben-free and mineral oil-free so skin can breathe easy. Good for all skin types.

The key ingredients are Superfoods. Created with respect for nature, aesthetic, and culture, the product range is formulated with botanicals and includes superfoods like carrot, loquat, honey, tofu yuzu and red basil to help balance, hydrate and prevent the appearance of imperfections.

Clear Mega-Hydrating Cream
$38 for 50mI

A clear cream that moisture-charges your skin for 24-hours and helps reduce the look of pores and prevent dryness. Formulated with whole Carrot Cells, the nutrients are carefully extracted to keep their wholeness harnessed and to help hydrate skin. Carrots are high in water and nutrients that keep skin looking healthy and moisturized.

For dry, oily, normal, combination and sensitive skin. Dermatologist-tested. Non-comedogenic. Paraben-free. Mineral oil-free.

  • PhytoResist System+ uses the power of botanicals to help heighten skin’s resistance to internal and external stressors while infusing rich moisture.
  • Can be used under or over makeup.
  • Helps reduce the look of visible pores and improve dryness.

Japanese carrot Quick Gentle Cleanser
$28 for 150ml

An alcohol-free, oil-free, honey-gel cleanser that foams without water to remove makeup while removing dirt and excess oil. Formulated with honey and royal jelly extracts, this gentle cleanser rinses off clean and nurtures skin by protecting its moisture. Skin feels soft, clean and healthy-looking to prevent the appearance of imperfections.

For dry, oily, normal, combination and sensitive skin. Dermatologist-tested. Non-comedogenic. Paraben-free. Oil-free. Alcohol-free.

  • Formulated with Honey Extract to nurture the skin for a healthy look.
  • Contains Royal Jelly Extract to deliver amino acids, vitamins and minerals to skin’s surface for added moisture.
  • Helps reduce the appearance of skin troubles.

Japanese Honey Color-Smart Day Moisturizer
Oil-Free Broad-Spectrum SPF 30

$38 for 50ml

An oil-free, skin-brightening tinted day moisturizer that adapts to your skin color to enhance skin tone. Helps protect skin against UV rays with long-lasting, oil-free hydration. Blends into skin with freshness, leaving a non-sticky matte finish. Formulated with whole Loquat Leaf Cells, which are carefully extracted to keep their wholeness harnessed for an anti-oxidant effect and to help balance skin’s oil levels. Loquat leaf has an antioxidant effect that is known to help suppress sebum breakdown.

For dry, oily, normal, combination and sensitive skin. Dermatologist-tested. Non-comedogenic. Paraben-free. Oil-free.

  • PhytoResist System+ uses the power of botanicals to help heighten skin’s resistance to internal and external stressors while also infusing rich moisture.
  • Helps reduce the look of pores.
  • Anti-Pollution Powder to help skin resist the effects of pollution.

Beauty Sleeping Mask
$40 for 80ml

An intensive gel moisture wrap made with yuzu citrus, replenishes and recharges your skin overnight. Delivers dewy hydration to skin that has lost moisture and clarity due to stress and lack of sleep.

Inspired by Washoku, a Japanese food tradition, WASO is formulated with Washoku ingredients to help balance and build skin’s resistance to problems, hydrate skin, and target oiliness and pores.

Experience a total moisture wrap with a juicy, dewy gel cream. Capsules burst open and immerse skin in moisture until morning. The result is a radiant, healthy looking complexion that is energized from within. Features PhytoResist System+ which helps to clean up pores and removes impurities that cause roughness and breakouts. Clarifies and resets skin stressed by exposure to dirt and pollutants.

Purifying Peel Off Mask
$32 for 100ml

A skin-resetting mask with the botanical power of red shiso that peels away dirt, pollutants and other sources of breakouts without stripping skin of moisture. Reveals pure, smooth looking skin glowing with renewed radiance.

Inspired by Washoku, a Japanese food tradition, WASO is formulated with Washoku ingredients to help balance and build skin’s resistance to problems, hydrate skin, and target oiliness and pores.

Contains Anti-Pollution Powder and features PhytoResist System+ which helps to clean up pores and removes impurities that cause roughness and breakouts. Clarifies and resets skin stressed by exposure to dirt, pollutants.

Color-Smart Day Moisturizer
Broad Spectrum SPF 30
$38 for 50mI

A skin-brightening, tinted day moisturizer that adapts to your skin color to enhance skin tone with long-lasting hydration. Helps protect skin against UV rays and environmental stressors while improving the look of pores. Formulated with whole Carrot Cells, the nutrients are carefully extracted to keep their wholeness harnessed and to help hydrate skin. Carrots are high in water content and nutrients that keep skin looking healthy.

For dry, oily, normal, combination and sensitive skin. Dermatologist-tested Non-comedogenic. Paraben-free. Mineral oil-free.

  • PhytoResist System+ uses the power of botanicals to help heighten skin’s resistance to internal and external stressors while also infusing rich moisture.
  • Blends into skin leaving a hydrated feel for a healthy glow or foundation kick-start.
  • Anti-Pollution Powder to help skin resist the effects of pollution.

Soft+Cushy Polisher
$32 for 75mI

A gentle, skin-refining exfoliating polish that removes impurities in an environmentally friendly formula. Gently polishes and clears pores to help reduce skin imperfections with biodegradable, plant-based cellulose granules in a whipped, tofu-like formula. Leaves skin feeling silky and smooth. Formulated with tofu, made from soybeans to help smooth and support skin.

For dry, oily, normal, combination and sensitive skin. Dermatologist-tested. Non-comedogenic.

  • Formulated with three different types of scrubbing agents to give skin a beautiful smooth look and feel.
  • Helps reduce the appearance of skin troubles.
  • Sebum Absorbing Powder helps absorb excess sebum for smooth, non-oily skin, while minimizing visible pores.

Fresh Jelly Lotion
$30 for 150ml

This gel-to-liquid softening lotion is alcohol-free and helps restore skin’s moisture by locking in water for dewy, plump skin. Formulated with White Jelly Mushroom Extract to deliver rich moisture for healthy-looking skin. This refreshing gel formula helps reduce the appearance of visible pores and reduce shine. A perfect moisturizing solution for skin that has just been cleansed.

For dry, oily, normal, combination and sensitive skin. Dermatologist-tested. Non-comedogenic. Paraben-free. Mineral oil-free. Alcohol-free.

  • Helps optimize skin’s pH balance for a beautiful appearance.

Skincare inspired by the holistic and natural Japanese food tradition of Washoku. WASO Skincare uses key ingredients like carrot, loquat, honey, tofu yuzu and white jelly mushroom to help balance, hydrate and prevent the appearance of imperfections. The new WASO Collection perfect to bring with you on-the-go to school, work, gym…anywhere! WASO Collection is exclusively available at Sephora and Sephora.com from May 17th 2019.

 

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