Posts Written On June 02, 2019

Boston-Based Luxury Green Skincare Brand Poéthique Introduces Limited Edition Lip Balms As Its First Foray Into Beauty Products

Inspired by the cities of Bombay and Buenos Aires,
Poéthique introduces two limited edition lip balms
featuring kokum and mango butters to protect, heal and beautify lips.

Clean, natural, plant-based luxury skincare brand Poéthique, a new player among clean beauty insiders, introduces its first cosmetic product, limited edition lip balms.

A duo of sheer matte lip balms, Bombay (a peachy orange, inspired by the spice markets in Bombay, India) and Buenos Aires (a bright pink, inspired by the flamboyance and passion of the tango, a favorite pastime in Buenos Aires, Argentina), are formulated with kokum and mango butters, which are rich in nourishing fatty acids and antioxidants which heal and protect lips.

“We designed these lip balms to be portable, effective and beautiful,” Poéthique Founder and CEO Gayatri Pradhan said. “I’ve always loved traveling; I’m from India, and my chief chemist is from Buenos Aires. It seemed natural to pay homage to our countries and cultures as we explore expanding the Poéthique line into cosmetics.”

The Bombay and Buenos Aires lip balms are both unscented and sheer, housed in a matte glass container that is perfect for an on-the-go pop of color and moisture, or for display with the rest of Poéthique‘s line.

Available for $14 each, Poéthique‘s lip balms are generously sized at 0.18 oz/5 g, exclusively available at www.poethique.com.

A deeply nourishing blend of various plant oils and butters in a melt-on-touch formula. Protects the thin skin of the lips from moisture loss and keeps them soft, smooth and hydrated. Lightly tinted to provide a soft blush of color.

Bombay, is a reddish brown hue that evokes the spice markets of that city. Buenos Aires is a vibrant pink, inspired by Argentina’s favorite pastime, the tango.

Key Ingredients

Kokum (Garcinia indica) butter: has anti-inflammatory, anti-oxidant properties ideal for damaged skin.

Mango (Mangifera indica) butter: contains high levels of moisturizing essential fatty acids, and vitamins A & C.

Coconut (Cocos nucifera) oil: has essential fatty acids that are moisturizing and healing.

Sesame (Sesamum indicum) seed oil: contains Vitamin E which keeps skin strong and supple.

Poéthique has already gained “holy grail” status among clean beauty insiders for its Deeply Cleansing Milk, Facial Recovery Elixir and Radiance Boosting Face Serum, products which are gentle, effective and create an at-home spa experience.

All Poéthique products are Leaping Bunny and 1% for the Planet certified. Additionally, all Poéthique products are formulated with only plant-based ingredients, without sulfates, phthalates, synthetic dyes, fragrances, parabens, mineral oil, petrolatum, petrochemical substances, silicones, PEG, TEA, DEA or propylene glycol.

To learn more about Poéthique, visit www.poethique.com.

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