Posts Written On February 11, 2019

Garden Lites(R) Gets a Fresh New Look and Unveils New Product Line

Garden Lites®, the leader in delicious veggie-rich foods, unveils a major brand refresh to strengthen its unique positioning. Garden Lites is prominently featuring its new sub-brand name “Veggies Made Great” on its packaging and boldly highlights “veggies as the #1 ingredient”. “At Garden Lites we are passionate about our brand purpose: make surprisingly delicious veggie-rich foods so people can incorporate more veggies into their diet. This is a great way to strengthen our message,’ notes Andy Reichgut, Executive Vice President of Garden Lites.
Garden Lites new packaging coincides with the debut of an exciting new breakfast category item, the Garden Lites Frittatas. The new Frittatas tastily add veggies into your breakfast routine with flavors including the Egg White Spinach Frittata and Veggie Bacon & Potato Frittata (with Veggie Bacon made from Pinto Beans).  The new Frittata products join the existing vegetable rich line of Garden Lites products such as Garden Lites Muffins, Super Food Veggie Cakes, and Garden Lites Superfood Mac and Cheese. 
Garden Lites Frittatas can now be found in Stop &Shop, Giant Landover and select Costco stores.To see the new Frittata line, visit http://www.gardenlites.com/introducing-frittatas
The bright green look of “Veggies Made Great on every package signals a shift in the visual language in which Garden Lites proudly emphasizes vegetables as the primary ingredient in all Garden Lites products. The packaging change also helps highlight the company’s dedication to clean and simple, gluten free, non-GMO, nut free and kosher ingredients as well as proudly displayingThe Good Housekeeping Institute’s Nutritionist Approved Emblem a prestigious seal and the first health-conscious, lifestyle-aware emblem in the food and beverage industry. The back of the package also show the ingredients in a clear veggie wheel graphic.
“This dynamic new Garden Lites packaging is a radical change sure to scream from the frozen food aisle as to why to purchase,” says Andy Reichgut, Executive Vice President of Garden Lites. “We are confident that the brand refresh will drive new consumers to the brand.”
The Garden Lites Frittata line is the latest product to reinforce the company as an innovative leader in the frozen food category. The Garden Lites product line continues to exceed all projections, with a sales spike of over 100 percent over the past two years. With the explosive growth still ongoing, Garden Lites recently moved to a new 40,000 square foot plant in Avenel, New Jersey, where they manufacture their broad variety of products.
Garden Lites products can be found nationwide at such retailers including: Costco, Kroger, Meijer, Target, Shop Rite, Publix, Stop & Shop, Giant, HEB, Ralph’s, Fry’s, and Whole Foods or at www.thehealthfoodstore.com

About Garden Lites®:
Garden Lites® is a Classic Cooking, LLC brand based in Avenel and Rahway, NJ that produces delicious vegetable snack foods. Since 2009, Garden Lites has raised the bar in healthy foods by delivering full flavor that’s also veggie rich. Garden Lites has the Good Housekeeping Nutrition Seal of Approval and is the recipient of numerous awards, including  Cooking Light – The Healthiest Frozen Foods in the Supermarket: Breakfast;  Grocery Headquarters Trailblazer Award;  Parents Magazine 25 Best Frozen Food for Families; – Gluten Free Digest Chocolate Muffins;  Pioneers of Better For You: Refrigerated and Frozen Foods and  Runner’s World Editor’s Pick. For more information on Garden Lites products, visit www.GardenLites.com and www.thehealthfoodstore.com 
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Winter Getaway Must Haves

Packing for any type of getaway can be stressful, but making sure you are equipped with the right beauty essentials doesn’t have to be! Whether you’re headed to the slopes or to dip your toes in the sand, we have got you covered.
Headed to the beach,
check out our lineup of Sun defending and nourishing products:
  • IOPE UV Defense Sun Protector SPF 50+ ($32; www.us.aritaum.com): This lightweight sun protector strengthens the skin barrier while providing protection against harmful UV rays. Its grease-free formula absorbs into the skin quickly, controls shine, & moisturizes skin.

  • KORRES Greek Yoghurt After-Sun Cooling Gel ($26; Sephora.com): Soothe your sunburn with the power of epilobium angustifolium, fennel extracts and Greek Yoghurt to help promote the moisture recovery of sun-harassed skin. This exceptionally calming cream-gel provides long-lasting freshness and comfort to the face and body.

  • Bioré Witch Hazel Ultra Deep Cleansing Pore Strips ($6.49; www.biore.com): The perfect way to get your skin extra clean after a day in the sand. This new edition to the cult-classic line of Bioré Pore Strips uses Witch Hazel to pull out 2x more deep-down dirt for the deepest clean you can see. With just one use, lift away pore-clogging dirt, sunblock, oil and blackheads for purified pores.
Headed to the ski slopes,
check out these moisturizing and repairing products:
  • LAVANILA The Healthy Deodorant, Elements Collection ($14 each; Sephora.com) After breaking a sweat on the mountain (or on the beach), freshen up with this new lineup of fresh, energizing deodorants that takes natural to the next level. Inspired by some of the elements of nature — earth, air, fire and water— the unique deodorants in this collection are infused with pure essential oil blends that bring the elements to life.

  • IMAGE Skincare VITAL C hydrating overnight masque ($55; IMAGESkincare.com): This overnight treatment is the perfect way to keep your skin hydrated and moisturized after some wind burn. The gel-texture delivers water to the skin and locks in vital nutrients while you sleep, helping to smooth skin and diminish wrinkles. Wake up feeling hydrated and glowing.

  • Uncle Bud’s Hemp Massage & Body Oil ($19.99; Walmart): This versatile, fast- absorbing, coconut-scented body oil is a great way to hydrate your skin after being in the cold. Plus, the natural hemp helps to relieve any aches and pains you may have gotten after conquering those black diamond trails.
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