This place reminds me of a date in Shanghai several years ago. There was a pop-up store in Jingan Temple which showcases the latest Samsung digital screen and people waited in line to give it a try. My date and I were sharing earphones listening to “Charlie Brown” from Coldplay, and it was our turn. We came into one dark tunnel which has the echo wall along the way, and then one room showed up in the end: There was a huge screen in the middle of the room, broadcasting one music video from Gorillaz, one England music brand. The immerse experience it brings by the TV and sound around have let us fully sink in this huge darkness.
This is one moment I cannot forget about Shanghai. And I found it in new york today.
My friend Danial and I went to Dolby Soho ( 477 Broadway) yesterday. Dolby is a pop-up two-floor club including experiencing space, open bar, and screening rooms. It is in the heart of midtown Manhattan provide advanced digital imaging and sound system.
The first room we have been to is an open space place with an immersive four wall background showing motion pictures. It showed the videos from ocean waves to spectrum in different depth of the sea. After a while, the aquatic animals show up and gradually became stationary. This is my favorite part.
After that, there is a special drink offered in the open bar mixing expresso and beer together.
The visitors can take one and chat around the bar tables as well as look at the amazing electronic screens.
(Picture from http://sohobroadway.org/dolby-soho/)
When you go downstairs, there was a basement full of sound system with a DJ stage, a selfie part, and the “living area”. This has definitely shown the future of TV and home.
The Dolby SoHo experience is open daily from December through March, plus specific Thursdays that are reserved for private soirees or special events.
DOLBY SOHO: https://soho.dolby.com/
WHERE: 477 Broadway.
WHEN: thru March 2019. Daily from noon to 8pm. Thursdays they close early for special events that are free to RSVP to.