As part of Disney’s continued celebration of Mickey Mouse and Minnie Mouse’s 90th anniversary, and in honor of Minnie fan holiday National Polka Dot Day (Jan. 22), Disney is encouraging fans to #MinnieStyle with events in Los Angeles and New York and new collections launching both online and at retail.
Loved for her infectious, upbeat nature, Minnie Mouse first made her debut in the groundbreaking animated classic, Steamboat Willie, and has remained a global icon ever since. Known for her fun style, classic polka dots and bold patterns, Minnie has served as a muse for fashion designers, artists and fans around the globe. Luxury milliner Gigi Burris, Torrid, Happy Feet, Pandora Jewelry, Crocs and Jewelmark will all release Minnie-inspired capsule collections in celebration of her milestone anniversary and annual fan holiday.
On January 19, female-founded athleisurewear brand Terez and leading cold-pressed juice brand Pressed Juicery hosted a Minnie-inspired fitness event open to the public at Westfield Century City, in celebration of the launch of their Minnie-inspired collections. Throughout the day, fans have the opportunity to take a class hosted by an influential fitness pioneer Tracy Anderson, shop Terez’s new leggings and tops adorned with the beloved character. Attendees also are some of the first to have the chance to sample Pressed Juicery‘s new limited edition, Minnie-inspired juices, a Pineapple Greens and Dragon Fruit Punch, created in celebration of her anniversary. The Pineapple Greens flavor incorporates rich leafy greens and sweet golden pineapple for an energizing yet honeyed taste, and the vibrant Dragon Fruit Punch is made with refreshing watermelon, dragonfruit and strawberry for a bold and revitalizing kick. Both juices are non-GMO and have no added sugars.
The juices have been available at all 70+ Pressed Juicery locations nationwide and online at pressedjuicery.com started on Jan. 22 In addition to the two juices, special Pressed Juicery and Minnie Mouse merchandise also has been available for fans to continue the celebration all year long. Custom seed pouches, showcasing Minnie’s love of gardening, inspired by vintage Minnie Mouse seed packets from the 1970s, and a special edition cooler bag is available for purchase at launch. In February, a reusable glass water bottle and a commemorative pin will also be available.
The Disney | Terez featuring Minnie Mouse collection has been available on Terez.com started on 1.18. The collection features an assortment of women’s and girl’s leggings and tops blending Terez’s commitment to quality and unique design with Minnie’s fun and feminine aesthetic. Mickey: The True Original Exhibition’ is open now through February 10, 2019.
About Disney Parks, Experiences, and Consumer Products
Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney’s stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime. The company’s iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business.
Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s print publisher; Disney Store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment’s world-class products and experiences — from immersive lands to interactive toys, and everything in between.