Posts Written On January 03, 2019

Weleda Announces The Launch Of Its New Skin Food Experience

How to deal with the dry skin in the Winter? It is always the thing I have to study about. I love Weleda, it makes my skin smooth and comfortable in the dry weather. No itchy anymore. Weleda, the European skincare brand, announced that it is expanding its cult-favorite Skin Food Original Ultra-Rich Cream to include three new formulas.

For almost a century, Weleda‘s Skin Food has been feeding our bodies with plant extracts that work in rhythm with the skin to allow one’s inner beauty to shine through. The ultra-rich, multipurpose formula derived from farms that follow sustainable principles delivers soft, supple, deeply hydrated skin. Skin Food’s nourishing ingredients satisfy skin with nutrients that help unlock a healthy-looking glow. Skin Food has developed a cult following for its plant-rich formulation becoming a must-have item in makeup artist’s kits and celebrity homes alike.

The new Skin Food Experience, which includes a product for lips, a body butter and a lighter version of the original, will feature formulas created to help nourish and soothe the skin. Comprised of nutrient-rich lead plants, including rosemary, chamomile, pansy and calendula, the new blends are rooted in different base formulas of sunflower seed oil, lanolin, beeswax, and Shea Butter.

Rob Keen, CEO of Weleda N.A., says, “Skin Food has been a beloved product and a savior for dry skin since its launch in 1926. We are thrilled to bring all the benefits of Skin Food Original to more usage occasions so that fans and new consumers alike can enjoy a total Skin Food experience from head-to-toe.”

The new Skin Food Experience formulas include:

Skin Food Light Nourishing Cream: A lighter version of the classic original, the cream formula quickly melts into skin without leaving behind a greasy residue. Delivering a dose of moisture, chamomile and calendula invigorate senses while a base of Sunflower Seed Oil and Shea Butter instantly nourish for a velvety smooth texture. Perfect to use every day and as a light option in warmer weather; suitable for use on face and body.
$12.49 (1.0 fl oz.)/ $18.99 (2.5 fl oz.)

Skin Food Body Butter: The light whipped texture quickly absorbs into skin all over for a smooth, luxurious feeling. Perfect for any area that needs extra hydration, the rich base of Sunflower Seed Oil, Shea Butter and Cocoa Butter leaves skin intensely hydrated and senses invigorated after a bath or shower.
$18.99 (5.0 fl oz.)

Skin Food Lip Butter: A vibrant blend of viola, chamomile, and calendula soothes and cares for lips while the oil-based formula nourishes. Great for cold weather conditions or when lips need extra TLC, the rich texture softens lips for a smooth finish.
$6.99 (.27 fl oz.)

Skin Food Original Ultra-Rich Cream: Intensely hydrating, the original formula combines plant extracts with a base of beeswax and sunflower and sweet almond oils to nourish skin. With extracts of rosemary, chamomile, and calendula, this plant-rich ingredient blend is renowned for its moisturizing and soothing effects.
$12.49 (1.0 fl oz.)/ $18.99 (2.5 fl oz.)

The Skin Food Experience is currently available on Weleda.com (https://www.weleda.com/skin-food-experience) and will be available at national retailers in early 2019.

About WELEDA
Since 1921, Weleda has been connecting people to nature through plant-rich, NATRUE certified natural body and skin care. The company’s 50 acres of Biodynamic® gardens in Germany— The Weleda Biodynamic Gardens in Schwabisch Gmund, Germany – are one of the largest in Europe. These farming principles are in Weleda‘s roots and continue to inspire its high-quality products today.

0 Comments