My SHISEIDO Holiday Wish List

You know what I know about all the girls – we will never say no to good cosmetics, our cosmetics drawer is never too big, we always have space for more!!!

If you are looking for a brand good for both your mom and wife, you should choose a well-known nice brand. Getting all you need gifting products from there. I will highly recommend SHISEIDO. SHISEIDO is my childhood memory and it is really my mom’s favorite brand. I remember the first time I stole my mom’s lipstick, keeping it under my desk for months until she found out, the lipstick is SHISEIDO’s. Yes, I think I had a good sense about great lipsticks when I was a kid. Because I still choose SHISEIDO now at the age of late 20s.

Now let me introduce some products I chose for this year’s holiday, for you and for myself.

Minimalist WhippedPowder Blush

PRICE: $29

Sonoya 01

Whether you desire a kabuki-style cheek draped with dramatic color or a subtle glow, this blush delivers and melds seamlessly with the complexion much like SHISEIDO’s world-renowned skincare. The color palette is inspired by the brand’s many muses throughout the years.

The face of the new Powders Collection, Sonoya Mizuno—a dancer and actress— wears her namesake shade in the campaign, while Chiyoko Tazawa (a dance instructor who became one of the world’s first fashion influencers by reporting on overseas trends and Ginza street style) was the jumping off point for the radiant rose hue.

ModernMatte Powder Lipstick

PRICE: $26

Sling Back 512 / Mellow Drama 515

Spherical pigments suspended in an ultra-clear silicone base float across the lips,
blurring any imperfections and providing spectacular color payoff. “It’s almost like airbrushing your lips, but with the convenience and seamless glide of a stick,” explains Gail Boyé, SVP of Global Product Development for SHISEIDO Makeup. Unlike most matte lip products, this formula offers the comfort of a balm by melting and transforming into an ultra-thin powder that envelops the mouth in creamy, opaque color. The matte finish absorbs light rather than refracting it, lending statement- making shades more richness and depth. The custom, angular bullet not only reflects Japan’s modern approach to architecture, but the square shape provides extreme precision and control for perfectly delineated lips sans liner.

Brow InkTrio

PRICE: $24

02 Taupe

This three-in-one tool contains everything needed to balance brows. One side features
an ultra-slim, matte pencil that produces hair-like strokes that last eight hours. Use it to correct, shape, extend, and create the illusion of a higher arch. “We worked very hard to achieve the perfect amount of payoff so that brows always look natural—never painted on,” explains Boyé of the sweat-, smudge-, and water-resistant formula. The opposite end features a sponge applicator pre-loaded with a feather- weight powder that boasts tonal pearls for a delicate sheen that fills brows minus any hard edges. “The powder is intentionally lighter than the pencil so it can be used alone or in tandem to add depth
to arches,” says Boehmer. A built-in spooly brush makes for convenient blending and grooming.

More shade choices: 01 Blonde 02 Taupe 03 Deep Brown 04 Ebony

ArchLiner Ink

PRICE: $24

01 Shibui Black

With its specially designed angled micro tip and revolutionary flow-through system,
this ingenious product takes the intimidation factor and guesswork out of liquid liner. The unique shape and ergonomic design create an entirely new-yet-intuitive gesture for applying eyeliner, and eliminate the once-unavoidable blind spot that is often created by the user’s hand or the pen itself. Saturated with a high level of ultra-black pigment, this quick-dry formula provides up to 24 hours of waterproof color to help prevent smudging and can also be built up without skipping.

All the products are NEW Shiseido Makeup Collection launched at this fall. The collection includes 19 products and 115 shades classified into four reimagined textures- Dews, Gels, Powders, and Inks- that are weightless but lasting and make a statement with bold, impactful color.

DEWS is an entirely new category that recreated light and transforms it on the surface of the skin. Aura Dew Face, Eyes, Lip is available in three shades that evoke this highlighter’s otherworldly qualities.

GELS are rediscovered via formulas that juxtapose a durable, high-impact finish with a featherweight feel. This range includes 28 VisionAiry Gel Lipsticks (which boast state-of-the-art Triple Gel Technology), and one Crystal GelGloss. The shade names in this category are sourced from both ancient and modern Japan.

POWDERS reinvents traditional pigments of the past via breathable, buildable, and blendable formulas that float effortlessly across skin. In the lineup are 24 ModernMatte Powder Lipsticks, eight Essentialist Eye Palettes, eight Minimalist WhippedPowder Blushes, and eightInnerGlow CheekPowers named after SHISEIDO’s many muses, hip Tokyo streets, and Japan’s buzzing nightlife.

INKS redefines the ancient art form of Japanese calligraphy with products that provide graphic precision and extreme intensity. This collection contains 12 LacquerInk LipShines, 10 KajalInk Artist Shadow, Liner, Brow (a non-traditional three-in-one pencil that can be applied as shadow, liner, or brow definer), five MicroLIner Inks, four Brow InkTrios, one ArchLiner Ink, and two variants of ImperialLash MascaraInk. Each product is paired with a name that reflects its rich pigment payoff and pays homage to the history of Japan.

Already a leader in the tool category thanks to its iconic eyelash curler, SHISEIDO Makeup is adding five, hand-crafted brushes to the lineup. Each contains a revolutionary hidden core that provides the ultimate balance of strength and softness. With their sleek, ergonomic designs, these high-tech tools make application seamless.

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