MINNIE BY OLIKA LANDS AT TARGET STORES FOR BACK TO SCHOOL

OLIKA, a personal care company, is pleased to announce their beautifully designed, first-of-its-kind, natural hand sanitizer, Minnie, arrived in-stores at Target for the back-to-school shopping season.

OLIKA’s newest “feathered friend,” Minnie, recently landed at select Target stores nationwide and is available at a special back-to-school promotional price of $4.99 (MSRP $6.49).

In addition to visiting select Target locations, consumers can restock their “flock” of OLIKA products at Alcone Company, Amazon, Hush, Lucky Vitamin, Ricky’s NYC, Riley Rose, Target online, The Detox Market, Walmart, QVC, Urban Outfitters, Vitacost and OLIKAlife.com.

“We’re thrilled to have Minnie arrive at Target during such an exciting time of year,” says Jessica Postiglione, CEO and co-founder of OLIKA. “It’s the perfect opportunity for parents to meet our little germ fighting friend, as they fill their shopping carts with back-to-school essentials.”

Minnie is the second product from OLIKA and the sister of Birdie, a two-in-one hand sanitizer that contains a spray with soothing essential oils and nourishing aloe vera leaf juice, and 10 textured dry wipes for additional cleaning. Both birds marry form and function to create a delightful consumer experience. Birdie and Minnie boast a simple signature fragrance with a sophisticated blend of aromatic notes inspired by nature, including bergamot, lemon and spearmint. The formulation is cruelty-free, vegan, gluten-free and void of any harsh chemicals.

For more information on OLIKA, Birdie or Minnie please visit www.olikalife.com and follow them on Facebook, Instagram and Twitter.

ABOUT OLIKA
OLIKA (pronounced “oo-lee-kah”) means “differently” in Swedish, and exemplifies our approach –from the way they design their products to the way they engage with their customers– they do it differently. Founded in New York, OLIKA is an acknowledgment of their love and appreciation for smooth, clean lines and the minimalistic simplicity of Scandinavian design.

At OLIKA, they believe that products should not only fill a void; but they should also bring you joy. Birdie and Minnie are the first of many products that will reinvent personal care and household staples.

ABOUT BIRDIE

Called “The World’s Most Beautiful Hand Sanitizer,” by Fast Company, Birdie contains 20mL of sanitizing spray with soothing essential oils and nourishing aloe vera leaf juice, while housing (10) textured dry wipes to capture dirt and grime in his base. Birdie contains over 350 sprays and lasts 10x longer than comparable gel-based hand sanitizers. His formulation improves skin hydration for up to 24 hours.

Standing at 3 inches in height and 2 inches in width as well as containing a locking mechanism, OLIKA’s feathered friend is an ideal travel size. Birdie retails online at www.olikalife.com for $8.99 and is available in three colors— Robin’s Egg, Charcoal and Eggshell.

ABOUT MINNIE

Minnie is the second product from OLIKA and is a brand new, beautifully-designed, natural hand sanitizing spray. The follow-up natural, hand sanitizer spray contains 30mL of soothing essential oils and nourishing aloe vera leaf juice. She was called “a beautiful, work of art” by Fast Company.

Standing at 2.25 tall and 2 inches in width as well as containing a locking mechanism, Minnie is ergonomically designed to fit in the hand. She contains more than 500+ sprays that quickly cleanses and refreshes. Minnie lasts 15x longer than comparable gel based hand sanitizers and her formulation also improves skin hydration for up to 24 hours. Minnie retails online at www.olikalife.com for $6.49. She is available in Robin’s Egg, Charcoal, Eggshell and the latest color, Thistle.

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