Posts Written On September 2018

Visiting the NYC Time Warner Medialab


The Time Warner Medialab is New York’s state-of-the-art research lab focus on consumer behavior across the content spectrum! All the research done in this building allows Time Warner and its key partners an opportunity to understand consumer insights from media, all the way through retail environment as well.

The Medialab, as TW calls the space, is based on the company’s Manhattan Time Warner Center headquarters and exists to, in official terms, “[incorporate] cutting-edge technologies and research techniques [to provide] an unmatched ability to test consumer engagement throughout the entire 360° media-to-retail experience.” Complete with biometric monitoring and eye-tracking capabilities, as well as focus group space for the old-fashioned analysts out there and broadcast capabilities to finetune test content, the massive location includes retail space, video game stations, an “in-home living-room simulation” and a 50-seat screening space to best sample product in a variety of settings. According to the project’s official website, “In order to foster the company’s continued growth as a progressive supplier of engaging content, Time Warner and its core divisions–HBO, Time Inc., Turner, and Warner Bros.–consider the Medialab an essential instrument in understanding consumer behavior, evolving media habits, and industry trends.”

I had the chance to visit the Time Warner Medialab in Columbus Circle in New York City this week!


The first place worth mentioning is the testing studio. When you enter the Studio One, you can see one large screen and one computer screen showing the same content. A guy in the camera was shown on the screen, and there are lines linking red dots on jumping around the whole screen, which means the direction your eyesight goes. In the real world, that is used by a track which part of the screen can attract people’s attention when they are watching. On the other, second-screen apps that complement the TV viewing experience can heighten people’s response to the advertising and programming.


The next room we went to is the Control Room. That is where Time Warner conducts the tests for their media products. Different focus groups of people will be invited to take the interview and finish surveys. The whole control room is neat with a clean table of-of bunch chairs, but there are some interesting secrets under that. If you squat to see the bottom side of the table, you will see eight displayers hiding in there. Because of that design, instruments can hide well under the neat appearance.

The Time Warner is a terrific place for the media business. It can let the media company know how consumers engage with content and enable testing with the latest devices and distribution platform. 

For more info, check out


Introduce Emily Zhao for HEYDOYOU NewYork

Hi everyone! I am Emily Zhao who is going to take over the part of New York HEYDOYOU blog. I am so excited to introduce myself to you.


I originally come from Shanghai China and came to New York last year to study media at Graduate school. In this year, I have experienced a brand new lifestyle, and continuously learn things: skateboarding, barre, coding……and the most important thing, enjoying living by myself in this city.

So…it is a great honor to take the chance of sharing the events, products, and stories I feel thrilled about to you. Remember to stay tuned to see the news stories I bring out to you!




Let me start with a question – What is the most important thing to you? I guess 99% of the people will say –  Health. Of course! Everything has to be done based on a good health condition. But for the snacks lovers like me, we are always looking for something putting into the mouth – chips, candies and chocolates.

No worries, I am going to introduce the snacks I eat everyday to you and I don’t feel guilty at all!

Plant-Based foods are the 2018 snacking trend as many consumers are choosing Meatless Mondays and adding more vegetables in their daily regime. This shift has led to ‘the veggie of the sea’ becoming increasingly popular due to its key nutrients and bold new flavor profiles. The SeaSnax family offers more delicious ways to eat seaweed and is proud to announce their brand new Big Grab Lime Seaweed Sheets that are sure to tantalize everyone’s taste buds.

CEO (chief eating officer) Jin Jun states, “Families across the globe are changing the way they eat and what they pack in their children’s lunch boxes, giving the next generation a healthier future.” She goes on to say, “Our diet is of the utmost importance, as many childhood diseases can start as early as the womb. I am excited that our company is part of the food revolution that offers cleaner and sustainable options. That’s why we roast our seaweed snacks in 100% olive oil and understand the importance of organic ingredients with no preservatives, additives or sugars.”

SeaSnax new Big Grab Lime sheets are certified USDA Organic, certified Paleo, Whole 30 approved, Keto friendly and roasted in 100% olive oil. Zero sugar, zero trans fat, gluten free, cholesterol free, and only 30 calories per serving – your mouth will flip for this zesty, crunch-filled snack.

Or you are a chip lover…

SeaSnax®, the innovative snack company with the most award-winning line of organic roasted seaweed snacks, has developed the next generation of seaweed chips, ChomperzTM, which provide a healthier alternative to potato chips.

SeaSnax, one of the fastest growing snack brands in America, ranked #15 in Inc. 500 America’s Fastest Growing Private Companies (2014 Food & Beverage), has created a new category of snack made from seaweed, one of the most sustainable and nutrient-dense food sources on the planet. Founded in 2009, SeaSnax has been winning awards and developed a passionate following among kids, moms, foodies, celebrities, and athletes. With its Barbecue, Jalapeno, Onion, and Original Chomperz™ flavors, SeaSnax is “boldly going where no seaweed has gone before™.”

Across the country, people are trading in their potato chips for roasted seaweed snacks. SeaSnax fans include kids and grown-ups who don’t like to eat vegetables, but love SeaSnax. “With our next generation of seaweed chips, Chomperz offers consumers a tasty and satisfying alternative to the junk food that’s been filling store shelves and fueling a health epidemic for decades.” s aid Jin Jun, the company’s founder and Chief Eating Officer

Research shows that unhealthy snacking may be a significant source of obesity in America, with both children and adults consuming a third of their daily calories from snacks. As parents, celebrities, and former First Lady Michelle Obama bring media attention to the alarming amount of unhealthy foods that are being consumed, SeaSnax has taken its own stance against junk food.

“We make SeaSnax as if our own kids eat them, because they do,” said Jun. “It’s not just a motto, it’s the truth. It’s our responsibility to provide healthy snacks to our customers and their families. We embrace this mission with great passion and integrity in everything we do.”

Chomperz seaweed chips are made from sustainably-harvested seaweed, rice and all natural seasonings and spices. Chomperz™ are Non-GMO Project Verified and do not contain MSG, cholesterol, trans-fats, hydrogenated oils, high-fructose corn syrup, artificial flavors, colors or preservatives. Chomperz™ come in 1-ounce bags and contain just 40 calories per serving.

For those attending Sweets & Snacks Expo, SeaSnax will have their 2017 & 2018 Sofi Award winning seaweed snacks available for tasting at their booth, # 1491 in West Hall. Chomperz are also the official winner of the most prestigious Natural Products Expo West Award:  2017 Best of the West Press Award, as well as, the 1st place winner of the 2017 Nexty Award for Best New Natural Kids Product at Natural Products Expo West.

Or you need recipes to make something special or for a full meal…

(All the recipe images are from SeaSnax’s instagram –

About: SeaSnax is the first Non-GMO Project verified seaweed snack. Since 2009, they’ve created powerful snacking options for families, and won many prestigious awards including a Nexty at Expowest (2017). They are a socially conscious, kid-inspired, women’s empowering business that only sources the highest quality of sustainably harvested, roasted seaweed from Korea. SeaSnax loves to give back and contributes to dozens of non-profit organizations and projects committed to making the world a better and gentler place for our children.


Super Coffee + Super Creamer Making you Super Human – Super Creamer Available TODAY

Need energy at morning? Yes! Here is a Super Coffee you have to know, grab and carry it on the way to work. But why it names Super Coffee, I have the same question until I tried it! Believe me, you will love it, starting from your first sip.

KITU LIFE, created and founded by three brothers and we see why it is all of a sudden going viral. KITU LIFE is growing to dominate the beverage industry and just announced the launch of Super Creamer, which is going to have coffee drinkers replace their coffee mate with this new product!

  • All-Natural
  • Made with Organic Ingredients
  • Keto Diet Certified
  • No Pesticides
  • No Sugar Alcohols
  • Non-GMO
  • Gluten-Free
  • Lactose-Free
  • Lacto-Vegetarian
  • Low-Calorie
  • Low-Carb
  • Sugar-Free
  • No Artificial Sweeteners
  • Soy-Free
  • Kosher-Certified
  • 9-Month Shelf Stable Shelf Life
  • Best enjoyed Cold or heated in your favorite mug
  • Made in NY

KITU Life,  the makers of the world’s first Super Coffee—a functional RTD coffee with 10g of protein, 5g of MCT Oil, 0g of Sugar, and only 80 Calories is a protein packed coffee that will keep you energized and full in any activity you are doing.

They just released Super Creamer – which allows anyone to enhance their favorite coffee, tea, or protein smoothie with a lactose-free, sugar free blend of protein, healthy fats and natural flavors.

The company and first product, Super Coffee, founded by Jordan DeCicco, in his dormroom in 2015. His school store only offered sugary bottled coffees and energy drinks. After refusing to drink the mainstream options he brewed a better-for-you energy blend that utilizes from healthy fats and protein for fuel, rather than carbs and sugar—a nutritional approach known as the ketogenic diet.

He brought on his other brothers to run the company for them. They were recently on Shark Tank and already raised some funding.

About Kitu Life

Kitu Life Inc. was founded in the fall of 2015 by Jordan (23), Jake (24), and Jim DeCicco (25). The DeCicco brothers were each collegiate athletes with a passion for nutrition and wellness. Their first product line, Super Coffee is now the best-selling brand in NE chains like Wegmans and Fairway. Today, the NYC based company has 17 full time employees and has secured several million in seed funding from private investors. Featured on ABC’s Shark Tank in February of 2018, Kitu is poised to raise it’s Series A round of funding in Q4 of 2018.


Subway® Restaurants Raise the Steaks with New Chipotle Cheesesteak

I remember the time when I work at the office in Chelsea, New York. I tried to explore the food in Chelsea and I find out there are no good places to grab and go for a short lunch break. But there is one place I went a lot and I loved it. It is Subway. You can get whatever you want at there, balance the nutrition, more vegi, more meat, or just seafood? They have everything.

It was a so great experience to try their new Chipotle Cheesesteak last week. I believe this flavor will become super popular nationwide!

Subway® restaurants are taking its fan-favorite steak sandwich to new levels with the introduction of the NEW Chipotle Cheesesteak. Crafted on the new Sunflower Crunch bread, the Chipotle Cheesesteak offers guests a bold twist on Subway’s popular Steak & Cheese sandwich. The sandwich delivers combined flavors of spicy and smoky, with jalapeños and Chipotle Southwest sauce topped on fresh veggies and freshly baked bread with a Sunflower Crunch topping—available nationwide as part of the Subway Steak Collection begins September 21.

The Subway Steak Collection features three mouthwatering steak and cheese sandwiches and wrap:

  • NEW! Chipotle Cheesesteak made with steak, shredded Monterey cheddar cheese, crisp lettuce, sliced tomatoes, green peppers, red onion and jalapeños and dressed with a smoky Chipotle Southwest sauce all on top of freshly baked Sunflower Crunch bread, which is available for a limited time only.
  • Signature Steak & Cheese sub, with steak and shredded Monterey cheddar, and your choice of veggies piled high on freshly baked bread.
  • Chipotle Southwest Steak & Cheese Signature Wrap features savory steak, shredded Monterey cheddar cheese, crisp lettuce, sliced tomatoes, green peppers, and onions, topped with jalapeños, guacamole, and a spicy Chipotle Southwest sauce—all wrapped in a tasty Tomato Basil Wrap.

Subway continues to explore new food innovations to give its guests more of what they want, from bold combinations to new flavors to customizable favorites. Most recently, the brand unveiled a strategic partnership with Tastemade, a modern media brand inspiring the taste of a generation through entertainment, commerce and experiences with 250 million monthly active viewers. The partnership will give Subway a distinct competitive advantage in the market.

About Subway® Restaurants

Subway offers a fresh alternative to traditional fast food, serving 7 million made-to-order sandwiches a day. Guests choose from over 4.9 billion combinations of quality proteins, fresh vegetables, and bread baked daily in the U.S. The world’s largest restaurant chain serves nutritious and delicious subs, soups, and salads at about 44,000 restaurants in more than 100 countries. The Subway experience is also delivered online at and through the Subway® App, available in select markets at the Apple App Store and Google Play.

Founded by then 17-year-old Fred DeLuca and family friend Dr. Peter Buck more than 52 years ago, Subway is still a family-owned business, working with more than 21,000 dedicated franchisees in communities around the world. Subway® is a registered trademark of Subway IP Inc.


Murad – REVITALIXIR™ RECOVERY SERUM for face and eyes

Get ready for the season’s change? Not yet… The weather becomes a little weird and cool down so fast, I still keep my mind in the summer though. What should I do to maintain my energy with a good mood and a good…skin!

Having a good skin is so important to me during the season’s change, because that makes me feel like not aging. A nice serum helps a lot! This is the one I use right now – Murad!

For decades, Dr. Murad has been a leader in modern skincare and stress-related care, even identifying Cultral Stress™, the phenomenon induced by the demands of modern-day living. While stress is a healthy adaptation reflex (fight-or-flight response), today’s constant high stress levels put stress hormones like cortisol on a constant drip, flooding our systems and triggering unwanted side effects, including a compromised skin condition that shows on the surface as accelerated aging. In fact, a high stress lifestyle makes you look up to 3 ½ years older.*

While there are many products for aging, the visible damaging effects of stress have largely been ignored. To address the visible effects of stress, Dr. Murad has developed Revitalixir Recovery Serum, a modern and important addition to the everyday regimen.

Revitalixir Recovery Serum is a face and eye serum that addresses stress-induced aging and instantly revives for a quick pick-me-up. It targets the expression lines, dullness and dehydration associated with stress.

The sphere-infused serum is composed of an inner core and outer gel. With each use, the inner core releases cannabis and hyaluronic acid to hydrate the skin and paracress extract to immediately smooth the skin. The outer serum delivers a neuropeptide that helps relax expression lines as wild indigo helps calm skin’s stress signals and reduce the appearance of under-eye dark circles.

Revitalixir Recovery Serum join’s Murad’s Age Reform® collection of high-performing anti-wrinkle treatments, serums and creams that boost hydration and reduce the appearance of lines and wrinkles for smoother, healthier-looking skin with a youthful glow.

Key Ingredients:

1. Cannabis (hemp seed oil) – Soothes and nourishes the skin, imparts softness and moisture, relieves dryness and visibly minimizes wrinkles.

2. Wild Indigo – Quickly calms skin’s stress signals to help improve skin’s luminosity; evens tone and improves appearance of under eye dark circles.

3. Paracress extract – Rich in alkylamides, which have been shown to help improve skin firmness and minimize the appearance of expression lines and wrinkles.

4. Caffeine – Has antioxidant properties that diffuse skin-damaging free radicals to help smooth skin and re-invigorate tone. Combats the signs of fatigue and stress on skin, including under-eye puffiness, dullness and a loss of tone when applied topically.

5. Neuropeptide – Unique anti-aging peptide specifically designed to address skin wrinkling caused by repetitive facial expressions.

Price: $89 for 1.35 FL OZ

Availability: Revitalixir™ Recovery Serum has been available nationwide beginning September 2018.

Get you Murad and let us go through the season change in a good mood!