This season, PUR attitude™ announced the release of its PURenergizer™ Complete Anti-Aging Kit. The kit features the Nano Solutions Skin Infuser a handheld device that harnesses ultrasonic nanotechnology to transform targeted serums into a potent “nano-vapor” that can penetrate more deeply into the skin. This process creates fresh liposomes on the skin at the time of application, which enables improved delivery of key ingredients. The process works synergistically with the skin’s natural lipid barrier; the experience is therefore personalized for every user’s unique skin type.

“The PUR attitude brand is always on the cutting edge of advanced technology using safe ingredients,” said Jerry Rayman, President of PUR attitude. “Because we are an independent high-science beauty brand, we are nimble enough to disrupt the marketplace with innovation, while safely delivering results in a nontoxic way. The new PURenergizer™ product with the handheld Nano Solutions Skin Infuser is beyond the cutting edge of skin care technology. We’ve ventured into new performance territory.”

The PURenergizer™ Complete Anti-Aging Kit uses a waterless natural polymer system found in almost every cell of the human body. By linking these natural polymers with phospholipids, ceramides, and sphingolipids, the ultrasonic technology creates liposomes of 7.0 – 10.0 microns, which allows for the improved absorption of key ingredients through the skin’s defense wall. This process plumps the skin and softens the look of wrinkles with technology that is safe and natural.

 “While the major component of most moisturizers is water, these molecules attract each other, associating themselves through hydrogen bonding, creating a disorderly, chaotic cluster that can impede absorption and actually dry the skin,” said beauty industry chemist David Pollock, PUR attitude’s formulator, of the science behind the innovation. “Liposomes were once thought to solve this problem, providing transdermal delivery of actives for pharmaceutical and cosmetic brands. However, traditional formulations containing emulsifiers, or binding agents, were found to damage the liposomes, making them unstable over time.”

The PURenergizer™ Complete Anti-Aging Kit transforms vital nutrition for the skin using a nano-solution vapor that allows key ingredients to penetrate more deeply. The kit includes one bottle each of the new serums: MAX Defense Lift & Firm Nano Solution, Moisture Magnet Anti-Aging Nano Solution, and MAX Brightening Nano Solution.  These serums are intended to be used together to visibly improve skin firmness, elasticity, radiance and overall skin tone. The rechargeable Nano Solutions Skin Infuser is designed for daily use, and the entire process takes just minutes to complete.

MAX Defense Lift & Firm Nano Solution is an age-defying complex that delivers a powerful combination of antioxidants for broad-spectrum defense against oxidative damage. It also provides nutrients to enhance natural skin recovery and minimize the signs of aging. MAX Defense is available in 1 fl. oz.at a retail price of $45. (This is approximately a six-week supply, when used once daily.) Key performance features include:

• Watermelon extract protects skin deoxyribonucleic acid (DNA) against free radicals.
• While most products protect against just one form of free radical damage, this serum fights both reactive nitrogen species (RNS) and reactive oxygen species (ROS) free radical damage.
• Probiotics increase skin energy.

Moisture Magnet Anti-Aging Nano Solution is formulated to invigorate the skin’s natural barriers to help it retain moisture, increase hydration, and deliver necessary electrolytes. Moisture Magnet is available in 1 fl. oz. at a retail price of $45. (This is approximately a six-week supply, when used once daily.) Key performance features include:

• Natural polymer acts as a moisture magnet, binding hydration to the skin.
• Sea Kelp replenishes the skin’s electrolyte balance.
• Lipids replenish the skin’s natural barrier.
• Treats dry skin by nearly doubling hydration and delivering essential electrolytes.
• Leaves skin feeling cool, refreshed and more radiant.

MAX Brightening Nano Solution was created to improve the skin’s overall firmness and lighten dark aging spots. The solution contains an active form of vitamin C that improves collagen synthesis. Max Brightener is available in 1 fl. oz. at a retail price of $45. (This is approximately a six-week supply, when used once daily.) Key performance features include:

• Significantly lightens age spots.
• Combats hyperpigmentation.
• Evens out skin tone and texture.
• Improves skin elasticity.

When comparing the performance of these serums used on their own to application of the same serum with the Nano Solutions Skin Infuser, liposomal nano-vapor demonstrated that it was 150 percent more effective in skin moisturization, 150 percent more effective in smoothing skin texture, and 30 percent more effective in overall skin care results.

Each product in the PUR attitude line is dermatologist tested and approved, backed by independent clinical studies, and follows the brand’s standards for “Safe Beauty,” avoiding harsh chemicals, parabens, PEG’s, glycols, sulfates, petro-chemicals, synthetic fragrances and artificial dyes.

The PURenergizer™ Complete Anti-Aging Kit is available at a retail price of $80. The kit includes one PURenergizer™ Nano Solution Skin Infuser and one bottle each of MAX Defense Lift & Firm Nano Solution, Moisture Magnet Anti-Aging Nano Solution, and MAX Brightening Nano Solution. Serums can be replenished individually. For more information, please go to www.PURattitude.com.

About PUR attitude
Based in Boca Raton, Fla., PUR attitude products contain only safe beauty ingredients and are not diluted with water. More than 1,300 chemicals have been banned from the company’s lab, which adheres to strict EU standards. All formulations for the brand were developed by David Pollock, a beauty innovation chemist with more than 20 years of experience formulating products for some of the most recognized names in the industry.