4-Step Salon-Quality System Enables Smooth,

Sleek Hair on All Hair Types while Preventing Breakage 

According to TextureTrends, “nearly 70 percent of women with textured hair have worn their hair straight within the past three months” – these women now have a safer, longer-lasting and more effective option to relaxers and expensive salon treatments. The new ENVIE™ hair straightening system incorporates a proprietary blend of ingredients, all of which are free of the harmful chemicals other straightening products contain, into a simple four-step system. ENVIE provides the same kind of results straight hair seekers spend hundreds of dollars for at a salon. At a price tag of less than $50, one ENVIE treatment provides up to three months of sleek, shiny hair.

GosReports predicts that the global hair straightener market “is expected to reach about USD 4.6 billion by 2019, growing at a CAGR of 7.2% from 2016 to 2019.” But that growth is not without its risks to those individuals responsible for it.

In April 2018, “The Daily Mail” ran the headline “Nearly 80% of hair products aimed at black women contain chemicals linked to cancer, infertility and obesity, study finds.” The article specifically singled out the relaxers used to permanently straighten African-American hair because of the parabens and phthalates they contain, both of which have been linked to multiple kinds of cancer. All of this is on top of earlier findings that implicate another option, hair straightening irons, with hair breakage and thinning.

What’s a curly-haired woman looking to straighten or reduce the frustration of frizzy hair to do then? The new hair straightening system from ENVIE provides a safer yet just as effective option. What sets ENVIE apart is its proprietary formulation, using patented ingredients, which is free from sulfates, parabens, phthalates and formaldehyde-releasing preservatives. The four-step system begins with a clarifying shampoo. Next, step 2’s agent works the straightening magic. Post-treatment, the third and fourth steps involve a second shampooing followed by conditioning. The result is exceptional straightening that lasts up to 90 days.

No negative side effects are associated with ENVIE as they are with competing products on the market. The system offers a safe, non-damaging, toxic-free way to straighten all types of hair. While the results last up to 90 days even in the harshest, most humid conditions, users of the product need not fear they will be locking themselves into the same look for three months on end. Once ENVIE is applied, the hair can then be styled in a variety of ways from straight to wavy to curly.

The ENVIE hair straightening system provides salon-quality results at a fraction of the professional price (MSRP $49.99). All purchases come with a 60-day money back guarantee. ENVIE is manufactured in an FDA-approved factory and is proudly made in the USA. www.ENVIEhaircare.com.

About ENVIE Hair Straightening System

The ENVIE hair straightening system provides smoother, softer, shinier and healthier hair than competing straightening products, without all the undesirable side effects. It’s specially formulated, single-application process employs patented ingredients to eliminate curls and frizz for up to 90 days. The ENVIE hair straightening system is formulated to work on all types of hair, with no unpleasant odors. It works especially well on previously treated and colored hair. For more information, please visit www.enviehaircare.com.