This year, the show brought a great platform for attendees to network, learn, get inspired, receive amazing deals on some of the top brands in the world, and so much more!
Shelly Taggar, Owner of The Makeup Show states, “The Makeup Show is so much more than just a trade show. It is a place for artists to network, shop, take classes, set new beauty trends in the industry, and for top brands to launch new products to the pro community. With our increase in education this year there was an even stronger sense of community and inspiration for artists. Our goal for the show is to continuously change people’s lives by creating new opportunities and inspiring artists to advance in their careers. I’m very proud of what this show has become and look forward to continuing to achieve these goal in Orlando, Chicago, and Los Angeles.”
Below you will find a snapshot of what the weekend offered.
The Makeup Show NYC Highlights
The Makeup Show NYC kicked off on Saturday, May 5th with The Beauty Brunch and Marc Jacobs “Meet the Artist” pre-event. These exclusive events gave attendees the opportunity to meet and network with artists, industry insiders, and top brands, in a more intimate setting. Not only did guests get to socialize and enjoy a cocktail with their idols, they received a gift bag filled with the pro community’s favorite products. The events were well attended by some of the biggest names in the industry, including Sarah Tanno, Kristofer Buckle, Hung Vanngo, Charlotte Willer, Kabuki, Miss Fame, Jordan Liberty, Roshar, and so many more.
This year the show featured more than 90 top beauty brands including: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsors Crown Brush, Silver Sponsors, Frends Beauty, KISS, and TEMPTU, Supporting Sponsors, Smashbox, MustaeV, GLAMCOR, INGLOT, and Alcone Company and Contributing Sponsors NYX Professional Makeup and Pinnacle Cosmetics. Brands from Danessa Myricks Beauty, Breakups to Makeup, Rebels and Outlaws, and black|Up all used the show as a platform to launch and showcase new
products to the pro community.
The Makeup Show continues to set trends in the beauty industry! This years show was no exception with rose gold product launches, new brand collaborations, and glitter everywhere! The legendary Pat McGrath hosted a Casting Call for new talent exclusively at The Makeup Show NYC! Artists lined up with portfolios in hand for a chance to be considered and to have the opportunity to interview with the Mother herself!
“Shades of Beauty” Art Gallery made its debut at The Makeup Show NYC! This gallery featured Danessa Myricks and Moshoodat Sanni, two individuals who have inspired us to embrace the artistry of makeup. With their insight of the elements of makeup and fine art, each of these women gave inspiration with every color chosen, every line drawn, every shape and texture.
The Makeup Show NYC also featured a stellar lineup of today’s greatest celebrity artists in a series of keynotes, workshops, and seminars. A few in attendance included Bobbi Brown (bonus: she signed copies of her book to a long line of attendees!), Miss Fame,
Elizabeth Scherle, Kevin James Bennett, Jordan Liberty, and more. These speakers shared their secrets to success, techniques, tips and more.
The Makeup Show’s Director of Education & Artist Relations, James Vincent took attendees on a beauty tour to some of his favorite makeup destinations. They grabbed a glass of bubbly and hopped on the bus through a ride around Manhattan, making stops along the way at all of James’ favorite makeup haunts.
About The Makeup Show NYC
The Makeup Show is owned and produced by Metropolitan Event & Production and travels from LA, NYC, Chicago, Dallas, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup of education and appearances from top beauty professionals and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business. You can also stay up to date on the hottest show news on Instagram, Facebook, Twitter, and YouTube.
To stay update to date on The Makeup Show news, participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.
photo credits: NADAV HAVAKOOK