Unlike many skincare brands that provide products based on skin type, Pour Moi Skincare knows that the best way to care for your skin is to focus on your current climate. Ever notice how your skin reacts differently to temperature and humidity changes? Every Pour Moi product includes the brand’s unique Climate Smart Moisture Complex HyalurTruf+: a proprietary blend of multi-molecular, scientifically advanced Hyaluronic Acid with pure White Truffle extract from France, rich in amino acid and valuable sugars. HyalurTruf+ is always at work, smartly adjusting to skin’s changing needs in different climates (natural or man-made) by drawing water into skin when humidity is above 50% or counteracting dehydration when humidity is too low.
The brand currently offers four Day Creams based on climate:
- Temperate – mild temperatures (45°F — 75°F) and average humanity (45% – 65%)
- Polar – low temperatures (20°F — 45°F) and low humidity (5% — 45%)
- Tropical – high temperatures (75°F — 120°F) and high humidity (65% — 100%)
- Desert – high temperatures (75°F — 120°F) and low humidity (5% — 45%)
Pour Moi Beauty LLC is a U.S. beauty brand specializing in premium skincare, co-founded by European beauty & wellness expert Ulli Haslacher and business veteran Frank Assumma in Upland, California.
Being a skincare enthusiast and frequent traveler, Ulli paired up with a team of International scientists to secure a new niche in the beauty world—climate smart skincare. With the support of her renowned team , Ulli abandoned the common strategy of selecting skincare by skin type and replaced it with a revolutionary climate strategy in which skincare is selected by climates.
“Doing something different – educating women and men about a ‘better’ way to do skin care – is difficult and takes courage for an indie beauty company like us, especially in the face of conventional skin care wisdom that has misdirected the industry and consumers for years. As a brand we are committed to doing so, because we know that our mission and our climate-smart skin care strategy is the right path forward for healthier, more hydrated skin.”
– Ulli Haslacher, Founder & President
With scientific research from all over the world validating that skin functions change in different climates, each Pour Moi product delivers superior beauty results with innovative formulations that adapt the skin to optimize hydration, moisture, and smoothness across various climates (polar, tropical, desert, temperate, mountain (coming spring 2018), and marine (coming summer 2018), and protects skin in man-made environments (heating, air-conditioning, and pollution).