Overall, in the Packaging and Manufacturing, there is innovation. With the majority of production in China, S Korea and Taiwan are also in the races to create more user friendly, environmental friendly packaging options. We saw a surge in OEM, Original Equipment Manufacturing but consumers are looking for more than a cute packaging. Discerning customers and savvy buyers alike are looking for ‘instant’ results and great formulation.
While the minimalist trend that is huge in America has not exactly translated to the Asian consumer. The juice is very important and many brands are using the ‘juice’ as a part of the packaging. This creates a challenge for packaging manufactures to become more innovative and change more than just the shape or color. Pragmatic design that is effective in form and function has more longevity than kitschy shapes that we have seen prevalent in the K-Beauty Trend thus far.
Celebeau (S Korean) Brand has taken note of this trend and created this gentle make up remover.
The overall learning from CosmoprofAsia this year is that with the power of social media, global trends are transferred and cross-pollinated faster than ever. These don’t exactly always translate but a version of this emerges into something beautiful. The most important note is that each country/culture has its own unique features and beauty brands must be aware of them to create new products. Consumers are looking for new items but they are also coveted new favorites.
I look forward to seeing what is in store for Cosmoprof Asia next year!